Illze Erasmus
Designer And Venue Owner
Heidelberg
Summary
To apply for a freelance position. Highly motivated and experienced creative, passionate about entrepreneurship and building successful, sustainable businesses. Demonstrated experience leading teams, launching new products and achieving growth objectives. Adept at identifying and capitalizing on opportunities, creating strategic partnerships and driving sustainable growth.
Overview
22
22
years of professional experience
11
11
years of post-secondary education
2
2
Languages
Work History
Small Business Owner
Indigostorm Creative
02.2011 - Current
- Managed daily operations for successful small business growth, ensuring efficient processes and quality services.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Promoted business via social media to generate leads and maximize brand identity.
- Increased revenue by implementing effective marketing strategies and establishing strong customer relationships.
- Creative branding ideas for clients
- Website development and building
- Illustration for publications and children's books
- Advertising and social media marketing
Wedding Venue Owner
Forevermore Moments
02.2011 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for business.
- Wedding concept development and execution.
- Designed and laser cut wedding invitations and decor items.
- Designed websites for wedding invitations
- Wedding planning and creative execution.
- Wedding management and crisis management.
- Client liaisons and planning of weddings.
- Wedding decor and flowers.
- Wedding planning and overseeing.
Founder and co-owner (director)
Red Crayon Design
01.2002 - 01.2011
- Meeting with client and managing projects
- Conceptualization & brainstorming
- Design & layout
- Finalizing and getting designs print ready
- Maintaining client relations
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Represented organization at industry conferences and events.
- Initiated strategy to drive company growth and increase market share and profitability.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Created organization's mission and vision statements for use by employees.
- Defined company roles and responsibilities to establish and enhance processes.
Education
Matric -
Montana High School
Pretoria 01.1992 - 12.1996
BA Fine Arts -
Freestate University
Bloemfontein 01.1997 - 12.1997
Honours degree in Information Design - Fine Arts
University of Pretoria
Pretoria 01.1998 - 12.2002
Skills
Photoshop
Indesign
Illustrator
Dreamweaver
Wordpress
Social Media Marketing
Planning and execution
Business management and development
Small business operations
Business growth and retention
Business marketing
Strategic Planning
New business launch
Project Management
Business Development
Opportunity Identification
Customer Service
Attention to Detail
Multitasking
Active Listening
Professionalism
Relationship Building
Written Communication
Operations Oversight
Quality Assurance
Problem-Solving
Adaptability and Flexibility
Decision-Making
Product Promotion
Problem-solving abilities
Marketing Strategies
Organizational Skills
Self Motivation
Business Leadership
Time management abilities
General Information
- Name: Illze Erasmus
- Date of Birth: 10/22/78
- ID Number: 7810220015080
- Gender: Female
- Age: 46
- Marital Status: Married
- Number of Dependents: 2
- Nationality: South African
- Email: illze@indigostorm.co.za
- Residential Address: 77 Fenter Street, Heidelberg, Gauteng, 1441
Accomplishments
- Best Bespoke Wedding Design Studio 2024 - South Africa in the African Excellence Awards.
- Most Innovative Creative Design Company 2024 - Gauteng in the Business Excellence Awards 2024.
- Creative Design Boutique of the Year 2023/24 winner by Corporate Live Wire Global Awards.
- Indigostorm Creative was awarded Creative Designer of the Year Gauteng 2023 by Corporate Vision.
- Best Corporate Strategic Branding & Design Firm 2023 - Gauteng award by African Excellence Awards
- Best Packaging Design Agency 2022 in South Africa by Corporate Vision Small Business Excellence AwardsChosen as one of Gauteng’s Top 10 Wedding Venues by the 2024 South African Tourism Awards.
- Our design company (Indigostorm Creative) was awarded the Best Bespoke Wedding Design Studio in South Africa in the African Excellence Awards.
- Included in South Africa’s Top 100 Hospitality Awards and South Africa’s Top 100 Wedding Venues in 2023.
- Most Outstanding Venue – Gauteng: Awarded in the prestigious 2024 Global Business Insight Awards.
- Top 100 Wedding Venues in South Africa: Recognized in the Africa Top 100 Awards for 2023.
- Best Boutique Venue Gauteng: Honored by Corp Today magazine in their 2021 Global Business Awards.
- Best Boutique Wedding Venue in Gauteng 2020: Conferred by the African Excellence Awards.
- Most Unique Venue in Gauteng 2020: Acknowledged by the MEA Business Awards.
- Top 100 Businesses in South Africa 2020: Named among the country’s elite.
- Voted as one of South Africa’s top 100 wedding venues in 2014/2015 by Ontbytsake.
- Proud to have been showcased on KykNet’s acclaimed wedding show, “Vir Ewig & Altyd”, as one of only 13 selected venues. Additionally, we were highlighted in Destination Africa magazine as one of the top 10 most unique venues on the continent.
Timeline
Small Business Owner
Indigostorm Creative
02.2011 - Current
Wedding Venue Owner
Forevermore Moments
02.2011 - Current
Founder and co-owner (director)
Red Crayon Design
01.2002 - 01.2011
Honours degree in Information Design - Fine Arts
University of Pretoria
01.1998 - 12.2002
BA Fine Arts -
Freestate University
01.1997 - 12.1997
Matric -
Montana High School
01.1992 - 12.1996
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