Herbert T. Masheula

• Analyzed sales and marketing data for improved strategies.
• Conducted market research to identify new business opportunities.
• Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
• Improved brand and product visibility with well-executed promotional campaigns.
• Ensuring compliance with supplier processes and procedures.

Manage Marketing & Communication Activities and Plans:

• Increased brand awareness by developing and executing strategic marketing campaigns.
• Developed targeted messaging for diverse audiences, ensuring consistent brand voice across all channels.
• Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.
• Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
• Built strong relationships with key influencers and partners, amplifying reach of marketing efforts.
• Coordinated trade show participation, increasing visibility within industry circles and generating valuable leads.
• Enhanced customer engagement through the creation of compelling content for social media and email marketing initiatives.
• Established partnerships with complementary brands for co-marketing opportunities that maximized exposure while minimizing costs.
• Contributed expertise to multiple committees to enhance outreach and branding strategies.
• Collaborated with cross-functional teams to launch successful product promotions, resulting in increased sales and market share.
• Championed corporate social responsibility initiatives by planning community outreach events that highlighted company values and promoted brand awareness.
• Analyzed campaign performance data to identify opportunities for optimization and growth in target markets.
• Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
• Executed marketing and sales plans to consistently achieve territory targets.
• Reviewed and approved imagery and text to keep communications in line with brand ideals.
• Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
• Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
• Revitalized employee communications to better convey important information and boost morale.
• Coached executives on key talking points and communication strategies for different audiences.
• Conducted market research to identify new opportunities and target markets.
• Created and managed social media campaigns to increase brand engagement.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Mentored local personnel on best practices and protocols to maximize productivity.

• Customer relationship management - corporate clients, travel agents and operators.
• New business development, customer retention – corporate market.
• Product presentations to existing, new and potential clients.
• Collaborated with the management team to develop strategic plans for business growth and improvement.
• Generated repeat business through exceptional customer service.
• Increased sales through effective merchandising strategies and targeted promotions.
• Monitored sales trends to adjust pricing strategies for optimal profitability.
• Improved customer satisfaction by resolving complaints and inquiries promptly.
• Collaborated with management team to set sales targets and strategies, achieving consistent sales growth.
• Negotiated with suppliers to secure better pricing, reducing operational costs.

• Development and execution of marketing plans.
• Brand communications campaigns - above and below the line.
• Marketing liaison with The Blue Train's advertising agency - ensuring that marketing outputs with the agency are always met.
• Compilation of marketing briefs.
• Attending to all customer complaints and compliments.
• Streamlined internal processes for improved efficiency and cost savings within the marketing department.
• Championed company values through thoughtful storytelling in both internal communications and external campaigns.
• Managed budget allocation for various marketing initiatives, ensuring maximum return on investment.
• Analyzed market trends and competitor activities to inform data-driven marketing strategies.
• Organized successful promotional events that attracted new customers and generated positive media coverage for the brand.
• Coordinated product launches, overseeing every aspect from concept development to post-launch analysis.
• Developed creative briefs for external agencies, ensuring alignment with overall brand objectives.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Wrote and distributed press releases to increase brand visibility.

• Management of account portfolio of ±150 niche / high net worth clients - attending to all their financial, credit, investment and service needs.
• Assisting high net worth customers with their general banking needs.
• Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
• Built and maintained relationships with new and existing clients while providing high level of expertise.
• Maintained knowledge on banking products and distribution to provide optimal service support.
• Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
• Conducted regular review meetings with clients, ensuring their investment portfolios were on target to meet their objectives.
• Achieved high levels of client satisfaction through meticulous attention to client needs and preferences.
• Strengthened client relationships through regular, personalized communication, ensuring high levels of client satisfaction and retention.
• Implemented CRM best practices, improving data accuracy and usability for client management.
• Increased customer satisfaction by providing exceptional administrative support and resolving issues efficiently.

• Managing sales team (customer consultants).
• Compilation of weekly and monthly statistics.
• Development and implementation of sales strategies for the different products.
• Enhanced team performance by providing guidance and mentoring to junior consultants.
• Exceeded established sales targets by cultivating productive relationships with key decision-makers.
• Improved customer satisfaction by efficiently addressing and resolving complex issues.
• Achieved consistent high-performance ratings based on positive feedback from both clients and colleagues alike.
• Led training sessions for new hires, ensuring consistent quality in customer interactions across the team.
• Engaged clients in person and over phone to answer questions and address complaints.
• Investigated and resolved customer inquiries and complaints quickly.

Bank telling - deposits & withdrawals.

• Bulk deposits and withdrawals.
• ATM Management.
• Foreign exchange.
• General ledger & reconciliation.
• Enquiries.
• Maintained cash drawer accuracy by conducting regular audits and implementing effective cash handling practices.
• Balanced cash drawers daily, identifying discrepancies and taking corrective actions as needed.
• Maintained accurate records of customer transactions in line with bank procedures.
• Disbursed cash and checks accurately while maintaining security of cash drawers.
• Ensured compliance with banking regulations by accurately completing all required reports and paperwork.
• Supported branch goals by participating in initiatives aimed at improving overall bank performance and customer satisfaction.