MicroSoft application; data tabulation tools
Hendrik Van Blerk
Market Research Professional
Johannesburg
Summary
Positive, reliable, and collaborative with keen ability to motivate and guide team members. Possesses solid understanding of market research tools and processes and quality control measures, coupled with strong organisational and communication skills. Dedicated to driving efficiency and profitability and ensuring high-quality outcomes through effective team leadership.
Overview
22
22
years of professional experience
25
25
years of post-secondary education
2
2
Languages
Work History
Service Line Lead, Market Strategy & Understanding
Ipsos
Cape Town
08.2023 - Current
- Growing the MSU business by offering strategic insights solutions to clients' business problems.
- Doubled the service line revenue over the past 2 years by onboarding untapped research verticals and retaining existing clients for the MSU Service Line.
- Maximizing robust financials (GM, OP) within budget through optimal research programme design and execution.
- Maximized performance by monitoring daily activities and mentoring 9 team members.
- Developed and maintained relationships with clients across multiple industries and external research suppliers through account development.
- Built a high-performing team through effective recruitment, onboarding, and talent development.
- Fostered a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Managed and motivated employees to be productive and engaged in work.
- Led cross-functional teams to achieve project goals, fostering collaboration and innovation.
- Established team priorities, maintained schedules and monitored performance.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Collaborated with manager on performance-related issues and employee performance reviews.
- Accomplished multiple tasks within established timeframes.
Service Line Lead, Audience Measurement
Ipsos
Cape Town
01.2021 - 08.2023
- Designed and set up the first future-proof Radio Audience Measurement Survey (RAMS) in South Africa, using research methods not requiring personal contact yet delivering scale and representation (i.e. computerised telephonic interviews using random-digit dialing).
- Overseeing monthly data collection targets split and balanced across daily interviewing targets.
- Recruited and developed a team of 2 researchers from scratch to support this initiative.
- Facilitated the recruitment and set-up of an adjunct mobile-survey team consisting of 6 members.
- Provided monthly and quarterly reporting on radio audience numbers, contextual specifics and relevant statistical factors.
- Oversaw the development of an automated online dashboard tool to provide live access to key KPIs for users.
- Engaged with third party data providers (Telmar and Nielsen) to process and format vast amounts of data for user-friendly interfaces.
Account Director, MarketQuest
Ipsos
Johannesburg
06.2015 - 12.2020
- Designing, directing and delivering quantitative and qualitative marketing research projects as well as desk research (secondary research), based on clients’ briefs, across a wide range of industries.
- Assuming responsibility for 60% of the unit's revenue target.
- Directing team 6 members in the execution of research projects.
- Ensuring that business and research objectives are met in research outputs through strategic analysis of data.
- Employing statistical models and analytics to meet strategic objectives.
- Strategic analysis and presentation of research results to Client businesses.
Senior Market Intelligence Strategist
Times Media Limited (now Tiso Black Star)
Johannesburg
02.2008 - 05.2015
- Manage and analyse industry standard research databases, e.g
- AMPS, TGI, Adex, TAMS, RAMS, DStv-I (Infosys) on provided software to support management, marketing and advertising sales strategies and objectives
- Provide ad-hoc media research reports and analyses to internal clients, such as readership profiles, brand identity and marketing strategy
- Assist team in commissioning, screening and selecting research
- Assist team in designing research projects based on internal client briefs
- Designing, programming and analyzing surveys for various Times Media titles online
- Providing and presenting research insights to support advertising sales
- Day-to-day contact with internal clients regarding data or information requests
Member-appointed Trustee for Markinor Provident Fund
Markinor
Johannesburg
01.2006 - 12.2008
- This role requires involvement in discussions of investment strategies, returns and trustee responsibilities
Account Director
Markinor
Johannesburg
10.2003 - 01.2008
- Account responsibility, including maintaining and growing client relationships
- Major current accounts include a major South African Bank, FMCG and media/entertainment companies, and a cellular network provider
- Revenue responsibility, including growing revenue from existing and new clients; monitoring profitability
- Reporting to Director
- Participation in leadership meetings
- Supervision of, delegation to and appraisal of team of trainees, research executives and project managers
Education
MA By Dissertation -
University of The Witwatersrand
Johannesburg 01.1992 - 12.1997
BMus -
University of South Africa
Johannesburg 01.2008 - 12.2014
Teacher’s Licentiate in Music (Piano) -
University of South Africa
Johannesburg 01.2009 - 12.2010
BA(Hons) - Afrikaans en Nederlands
University of The Witwatersrand
Johannesburg 01.1991 - 01.1992
BA - Afrikaans en Nederlands, History of Music
University of The Witwatersrand
Johannesburg 01.1987 - 12.1990
Standard 10 -
Pro Arte
Pretoria 01.1982 - 12.1986
Skills
- Teamwork and collaboration
- Assignment delegation
- Problem-solving
- Analytical thinking
- Multitasking
- Punctual and reliable
- Strong work ethic
- Active listening
- Professionalism
- Performance tracking
- Technical: MicroSoft tools, quantitative analysis tools, various business applications required by employer, touch typing
Telephone Numbers
011 709 7867, +27 82 429 4847
Awards
- Abraham and Olga Lipman Fund Scholarship with musical achievement in first year
- Various University full scholarships to fund Honours and Masters degrees studies
Personal Information
- ID Number: 6803315133083
- Date of Birth: 03/31/68
- Nationality: South African
Software
Reading, hiking, gym
I read widely and avidly: fiction, history, reviews, slowly working through the library in my house!
When I'm not reading or working I love to go for long walks or work on my musical compositions.
I go to the gym regularly to keep fit and alert.
Timeline
Service Line Lead, Market Strategy & Understanding
Ipsos
08.2023 - Current
Service Line Lead, Audience Measurement
Ipsos
01.2021 - 08.2023
Account Director, MarketQuest
Ipsos
06.2015 - 12.2020
Teacher’s Licentiate in Music (Piano) -
University of South Africa
01.2009 - 12.2010
Senior Market Intelligence Strategist
Times Media Limited (now Tiso Black Star)
02.2008 - 05.2015
BMus -
University of South Africa
01.2008 - 12.2014
Member-appointed Trustee for Markinor Provident Fund
Markinor
01.2006 - 12.2008
Account Director
Markinor
10.2003 - 01.2008
MA By Dissertation -
University of The Witwatersrand
01.1992 - 12.1997
BA(Hons) - Afrikaans en Nederlands
University of The Witwatersrand
01.1991 - 01.1992
BA - Afrikaans en Nederlands, History of Music
University of The Witwatersrand
01.1987 - 12.1990
Standard 10 -
Pro Arte
01.1982 - 12.1986
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