Hellery Ntiyiso Musas
Midrand
Summary
I am a marketing and events professional with robust background in creating and executing successful campaigns. Known for collaborative approach and adaptable mindset, ensuring seamless teamwork and effective results. Strong expertise in strategic planning, vendor management and audience engagement. Reliable and focused on maximizing event impact through innovative solutions and meticulous attention to detail.
Overview
23
23
years of professional experience
Work History
Marketing and Events Manager
doTERRA LLC
06.2024 - Current
- Develops and implements a marketing strategy in support of the company's business strategy to maximise revenue and profits of the company
- Develops and implements marketing plan to ensure achievement of the marketing strategy
- Participates in development of the company’s business strategy and five year plan as part of company’s management team
- Manage all company events from conception to execution
- Developing and executing marketing strategies
- Manage digital communications and online content creation
- Manage graphic design and promotions
- Create and drive multi-channel campaigns (email, social media, paid ads, PR)
- Conduct market research and competitor analysis
- Data acquisition and segmentation strategies
- Analyze campaign performance and reporting insights
- Sets pricing strategy based on supply and demand factors, product manufacturing costs and value-in-use to customer and ensuring profitable margins for the company
- Sets product specifications in collaboration with relevant production personnel
- Ensures competent technical support to customers
- Forecasts product demand based on market segmentation and competitor analysis
- Monitors market positioning globally by constantly reviewing the long term sustainability of key accounts in view of changing distribution conditions and/or market factors affecting profitability
- Creates awareness of, and promotes the company's brand in the relevant market and media, by: advertising and running campaigns in publications for the mining and scrap metal recycling industries
- Arranging, hosting and sponsoring symposia and conferences for customers
Freelance Events Manager
02.2017 - 05.2024
- Conceptualise, plan and execute events from start to finish
- Deliver events on time, within budget, that meet and exceed expectations
- Develop, lead, and manage internal and external communication for all events and marketing campaigns
- Create marketing campaigns and strategies, as well as online marketing strategy
- Coordinate marketing campaigns by developing sales and marketing strategies that meet and exceed customer expectations through effective marketing and promotional activities
- Contracts and service level agreements negotiations between business and suppliers
- Compile budgets and monitor spend in line with organisational annual financial plans
- Meet business requirements by preparing the proposed budgets in line with the event and marketing objectives
- Brand management and corporate identity, including development and execution of online and print marketing campaigns
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
- Lead and train teams of marketing associates in partnership with product development and buying teams to estimate product demand
- Drive the development of integrated marketing strategies and campaigns that maximizes returns
- Design, implement, support, and drive the segment and product marketing strategies, based on knowledge of established objectives for the business
- Develop in-depth understanding of Business strategies, plans and objectives in order to ensure marketing and communications aligns with these initiatives
- Provide input into all supporting media strategies, to maximize the impact of the intended campaigns
- Develop plans to entrench and drive the organizational marketing strategy with the objective of driving growth
- Manage the end-to-end marketing function full value chain
- Ensure understanding and enable achievement of business objectives by developing and maintaining relationships with internal and external stakeholders
- Book venues, land and air transportation, entertainers, photographers, and technical suppliers
- Write events flow scripts for events role players in conjunction with agenda and presentations
- Facilitate and monitor operations and administrative functions for each event project
- Manage floor plans, venue set-up, decor and catering, invitations, RSVPs and special requests
- Set, communicate, and constantly update project plans to monitor events progress
Events Manager
Avroy Shlain Cosmetics
06.2015 - 02.2017
- Conceptualization and planning of all events from start to finish
- Draft and manage agenda and content of events, as well as events flow
- Develop, lead and manage internal and external related communication
- Plan, lead and manage pre-events dry-runs with presenters, speakers, performers; and all key role players
- Initiate, manage and monitor budgets and internal policy processes in line with the annual financial plans of the organization
- Develop and manage internal and external sales and marketing communication campaigns
- Plan and manage incentive rewards in line with a predetermined incentive criteria
- Pre and post event production planning and execution
- Support Sales, Marketing, Human Resources and Promotions team in creation and management of end to end internal and external events
- Conceptualize creative content which is compelling to promote the brand and maintain brand identity
- Brainstorming fresh advertising ideas with senior management to expose the brand to the public
- Reviewing current marketing campaigns for weaknesses and develop vibrant marketing strategies
- Drive the development of integrated marketing strategies campaigns that maximizes
- Design, implement, support, and drive the segment and product marketing strategies, based on knowledge of established objectives for the business
- Develop in-depth understanding of Business strategies, plans and objectives in order to ensure marketing and communications aligns with these initiatives
- Provide input into all supporting media strategies, to maximize the impact of the intended campaigns
- Develop plans to entrench and drive the organizational marketing strategy with the objective of driving growth
- Manage the end-to-end marketing function full value chain
- Lead events team and oversee the delivery of events management
- Process accounts relevant to all events, incentives, travel and accommodation
- Manage supplier contractual terms and conditions, ensure compliance with corporate governance
- Site inspections of venues, source and procure awards and gifts as well as events branding in line with event strategy and company brand
- Manage and monitor budgets, coordinate with external vendors and agencies, and optimize event logistics
- Arrangement of security, photographer, entertainment and keynote speakers
- Develop collateral material.
- Welcome letters, itineraries, promotional material, brochures, flyers, promotional videos, registration forms, banners and feedback surveys
- Manage creative of requirements such as logo, PowerPoint templates design and overall event branding
- Manage PowerPoint presentations for all events (flow per agenda), stage concepts, audio and visual requirement
- Devise an annual plan for incentive trips that drive sales results and reward and recognize the sales force
- Negotiate corporate rates with different hotel groups, conference facilities, guest houses, and other service providers
- REASON FOR RESIGNATION: Ventured into freelancing
Senior Events Coordinator
Amway South Africa
05.2014 - 06.2015
- Proactively coordinate and execute all corporate events in accordance with the annual events calendar
- Manage events as individual projects in a project format through programs such as MS Project
- Plan and manage event rehearsals
- Manage, lead, and support the daily activities of marketing team
- Work with printing suppliers to deliver printed literature within specified deadlines
- Create and manage distributor’s sales and incentive performance database in line pre-determined target
- Represent the marketing team in cross-functional activities within the organisation
- Ensure the company is communicating the right messages to attract prospective customer and retain existing customers
- Lead market research efforts to uncover the viability of current and existing products
- Manage, monitor and execute incentive both locally and internationally
- Liaise with third parties such as events companies, audio-visual companies, and entertainers on event’s needs
- Manage and monitor budget spend and reporting after each event project
- Manage workflow / venue function sheets, planning venue layouts, invitations; manage RSVP system, dietary requirements, events branding and events build-up teasers
- Liaise with the buyer regarding recognition and events gifting requirements
- Travel arrangement for all guests attending events, compile agendas
- Drive vendor and contracting process of suppliers in line with company policy and project requirements
- Create post-event evaluation tools, questionnaires, surveys and anonymous feedback platforms
- Present new programs to the sales force
- Manage Avon Justine Face book pages
- REASON FOR RESIGNATION: Career progression
Events Planner Team Leader
Avon Justine Cosmetics
06.2010 - 04.2014
- Proactively coordinate and execute all corporate events in accordance with the annual events calendar
- Manage events as individual projects in a project format through programs such as MS Project
- Plan and manage event rehearsals
- Manage, monitor and execute incentive both locally and internationally
- Liaise with third parties such as events companies, audio-visual companies, and entertainers on event’s needs
- Source venues, site inspections on venues selection proposal to HOD
- Manage and monitor budget spend and reporting after each event project
- Manage workflow / venue function sheets, planning venue layouts, invitations; manage RSVP system, dietary requirements, events branding and events build-up teasers
- Liaise with the buyer regarding recognition and events gifting requirements
- Travel arrangement for all guests attending events, compile agendas
- Drive vendor and contracting process of suppliers in line with company policy and project requirements
- Create post-event evaluation tools, questionnaires, surveys and anonymous feedback platforms
- Present new programs to the sales force
- Manage Avon Justine Face book pages
- REASON FOR RESIGNATION: Career progression
Conference Coordinator
Rennies Travel
05.2007 - 07.2010
- Corporate events and travel coordination
- Administration of events contracts and service level agreements
- Implementations of operational procedures and policies
- Source; contract and evaluation of service providers and the standard of services offered
- Cost negotiation within client budget
- Monitor and track conference spend trends and report back to clients
- Source conferencing equipment such as audio and sound and entertainment
- REASON FOR RESIGNATION: Career progression
Travel Coordinator
National Youth Development Agency
11.2005 - 04.2007
- Events management, Negotiating corporate rates with suppliers
- Conclude Service level agreements
- Improve, implement and monitor compliance of the Travel Policy
- Coordinate all travel arrangements; assist with strategic planning and budgeting for travel
- Reconcile travel agency account and payments
- Establish and maintain stakeholders and supplier relations
- Management and coordination of outreach fleet
- Report on travel and events spend with particular attention to trends, exceptions, non-compliance, impact on programs and projects and PFMA requirements
- REASON FOR RESIGNATION: Contract Role ended
Customer Service Agent
South African Express Airways
11.2001 - 10.2005
- Rebate Bookings, groups (bookings, group quotes, reservations confirmations, pro forma invoicing)
- Issuing of flight tickets for airline employees
- Compiling monthly group sales statistics
- Updating groups and inclusive tours fares for airline employees
- Inclusive tours holder’s quarterly evaluation
- Distribution of group quotes and group confirmation letters travel agents and external groups departments
- REASON FOR RESIGNATION: Career development
Education
Bachelor of Arts - Integrated Organisational Communication
University of South Africa
Pretoria02.2025
Master of Arts - Media Studies
University of South Africa
Pretoria05.2024
Integrated Entrepreneurship - Intrepreneurship
Investec Bank – Start Up School
Johannesburg01.2019
Management Effectiveness Program - High Impact Presentation Skills
Tupperware Brands
Johannesburg01.2016
Bachelor of Arts - Communication Science
University of South Africa
Pretoria09.2014
Effective Project Management Certificate - Project Management
Latitude Online Course
Johannesburg01.2014
Travel and Tourism Diploma -
Damelin College
Pretoria01.2008
High School Diploma -
Meridian College
Tzaneen, Limpopo01.1998
Skills
- Interpersonal and people management skills
- Time management
- Multitasking
- Organizational skills
- Marketing and creative strategy
- Team leadership
- Social media strategy
- Social media management
- Copy writing
- Conflict management
- CRM: Sales Force
- ASANA
- Microsoft Office Suite
- Customer engagement
- Event planning expertise
- Outstanding communication skills
- Design collaboration
- Branding strategy
- Marketing analytics
Work Achievements
- Avroy Shlain Cosmetics, Hearts of the business award recognition for 4 consecutive quarters in 2016.
- Avroy Shlain Cosmetics, Nominated for senior management coaching and mentorship program.
- Avon Justine Cosmetics, Exceptional performance award with monetary value for 3rd quarter 2014.
- Avon Justine Cosmetics, Promotion from Events Planner to Events Planner Team leader.
- HRG Rennies Travel, Top Conference consultant for Vodacom In-house.
- National Youth Development Agency, Project lead for the design and implementation of the purchase order processing system.
Languages
English
Tsonga
Sepedi
Ethnicity
African
Personal Information
- Citizenship: South African
- Gender: Female
- Driving License: Code 8
Own Car
True
Timeline
Marketing and Events Manager
doTERRA LLC
06.2024 - Current
Freelance Events Manager
02.2017 - 05.2024
Events Manager
Avroy Shlain Cosmetics
06.2015 - 02.2017
Senior Events Coordinator
Amway South Africa
05.2014 - 06.2015
Events Planner Team Leader
Avon Justine Cosmetics
06.2010 - 04.2014
Conference Coordinator
Rennies Travel
05.2007 - 07.2010
Travel Coordinator
National Youth Development Agency
11.2005 - 04.2007
Customer Service Agent
South African Express Airways
11.2001 - 10.2005
Bachelor of Arts - Integrated Organisational Communication
University of South Africa
Master of Arts - Media Studies
University of South Africa
Integrated Entrepreneurship - Intrepreneurship
Investec Bank – Start Up School
Management Effectiveness Program - High Impact Presentation Skills
Tupperware Brands
Bachelor of Arts - Communication Science
University of South Africa
Effective Project Management Certificate - Project Management
Latitude Online Course
Travel and Tourism Diploma -
Damelin College
High School Diploma -
Meridian College
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