Helene Barnard
Sales and Marketing Specialist
Cape Town,WC
Summary
Helene holds a BA Political Sciences Degree from the University of Pretoria and also completed a Higher Diploma in Business Management, whilst working full time, in 2007. She offers extensive Sales, Marketing and Strategic development exposure (10+ years) within the Pharmaceutical Industry with leading companies including Aspen Pharmacare, Dr Reddy's Laboratories and Pharma Dynamics where she was employed as Brand Manager, Senior Product Manager and Commercial Manager. She also worked in management in other fields, outside of Pharmaceutical.
Overview
2025
2025
years of professional experience
1998
1998
years of post-secondary education
2
2
Languages
Work History
Sales- and Marketing Freelance Specialist
Skills SA
2 2020 - Current
- Development and execution of marketing strategy and evaluation of ROI
- Market research
- Trend analysis and definition of marketing strategy in target market
- Responsible for coordination of trade shows and training conferences
- Data Analysis and interpretation
- Project Management
- Change Management
- Service Delivery Implementation
- Training Client employees on Customer Service Delivery
- Area: CPT based (open to relocating back to Gauteng)
- Reason for wanting to leave: eager for an opportunity back into the medical/pharmaceutical/marketing arena again
- Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
- Enhanced customer satisfaction with timely and accurate issue resolution.
- Implemented customer feedback system to inform product development.
- Conducted comprehensive competitor analysis to inform strategic decisions.
- Analyzed sales data to identify trends and adjust marketing strategies accordingly.
- Boosted company's online presence by developing comprehensive digital marketing strategy.
- Facilitated workshops for professional development of junior staff members.
- Assisted in developing strategic plan that aligned with long-term company goals.
- Developed training materials to enhance staff proficiency and productivity.
- Conducted in-depth market research for identifying new business opportunities.
- Collected, arranged, and input information into database system.
- Conducted regular reviews of operations and identified areas for improvement.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
Senior Product Manager
Pharma Dynamics
12.2017 - 11.2019
- Product Portfolio: Scripting Lines (Rx) & OTC
- Cardiology - Bilocor/ Carvetrend/ Carzin XL/ Dynafil/ Dynarb/ Dyna Gliclazide/ Dyna Indapamide/ Enap/ Indapamide/ Lisoretic/ Monicor/ Zartan/ (R350 mil)
- OTC: Efferflu C Cold & Flu and Efferflu Immune Booster (Dec '17 – April 2019)
- Marketing Strategy development to achieve National Sales Budget
- Environmental Scanning to know the market and competitors
- Conceptualizing and formulating strategies for Cardiovascular portfolio and OTC brands
- Development of marketing campaigns for, implementation of marketing strategies
- Line extensions for OTC products
- Development of Patient Support Program
- Data analysis and interpretation
- Active participation in forecasting for stock projections
- Development of marketing material
- Clinical research
- Effective brand management and brand building activities
- Life cycle management
- Budgeting and allocation of resources and managing A&P spent
- Partner with managed healthcare and key account to ensure inclusion of products on medical aid formularies and tenders
- Development of product pricing strategies
- Staying current on market developments and knowing the key role player
- Training of field force as per product requirements, in line with marketing plans
- KOL development
- Achievements & Awards: Promoted to Senior Product Manager within 6 months of joining the Company
- Achievements & Awards: 100% of annual target in spite of global cardiology recall on products and global Out of Stocks
- Budget: R345mio p/a
- Reason for leaving: joined new business venture
- Career development
Brand Manager
Dr. Reddy's Laboratories (Pty) Ltd
04.2014 - 11.2017
- Product Portfolio: Neurology (2016 – 2017) Redilev and Lamitor
- Previous Product Portfolio: Respiratory (2014 – May 2016) Topraz, Cifloc, Morwak, Fastway
- Development of marketing and sales objectives, marketing strategies, advertising and promotion and execution
- Evaluate the practicality and potential of new products and market development
- (P&Ls)
- Responsible for achieving annual sales volume and profit forecasts, pricing and expense budgets
- Plan sales promotion and advertising in support of existing products and determine market strategies and sales tactics/ strategies
- KOL relationship building
- Compilation of Launch Plans
- Compilation of Brand Plans
- Market analysis according to data sets
- Reason for leaving: better prospects, new challenge offered with Pharma Dynamics in Cape Town
- Relocated to CPT
Commercial Manager / Product Manager - Urology & Malaria
Aspen Pharmacare (UCB)
04.2013 - 03.2014
- Product Portfolio: Urology and Anti-Malaria (R104 mio p/a) Avodart, Enablex, Macrodantin, Tamsul, Malanil, Zyban
- Achieve Sales Targets, Market share & Growth Targets
- Compilation of Brand Plans & Marketing strategies
- Development of promotional material in conjunction with Marketing Agency
- Manage OPEX budget
- Forecast accuracy and demand planning
- Promotional campaigns and regulatory approval
- Development and execution of marketing plans
- Launching of new products
- KOL development
- Co-ordinate P&Ls for Pharma division
- Achievements & Awards: 2013 Appraisal: Exceeded Expectations
- Reason for leaving: career advancement opportunity with Dr Reddy's
Commercial Manager / Product Manager
Aspen/UCB (merger)
08.2011 - 03.2013
- Product Portfolio: Dermatology & Mature brands: Oilatum, Physiogel, Cutivate
- Mature Brands: Includes Bactroban, Anti-malarial, Zyban
- Achieve Sales Targets, Market share & Growth Targets for above portfolio
- Compilation of Brand Plans & Marketing strategies
- Development of promotional material in conjunction with Marketing Agency
- Manage OPEX budget
- Forecast accuracy and demand planning
- Development and execution of marketing plans
- Development of solid KOL relationships
- Reason for leaving: portfolio changed
Regional Sales Manager
UCB/ AHN PHARMA
09.2008 - 07.2011
- Area: Gauteng, Northern & Northwest Provinces, Mpumalanga, North-West Province& East Free State and Kwa-Zulu Natal
- Direct Reports: 10 PSR's
- Product Portfolio: Rx basket Cardiovascular, CNS / Neurology, Allergy, Dermatology: Xyxal, Zyrtec, Atarax
- Performance management
- Coaching & mentoring PSR's
- Implementation of marketing strategies in-field
- Build and maintain relationships with KOLs, Key Accounts and Wholesalers
- Customer priority classification and targeting
- Responsible for executing strategy as per marketing brief
- Rep expense budget management
- Responsible for effective territory management
- Achievements & Awards: Financial Year End at AHN Pharma: June 25, 2011: By 21 June exceeded annual target by R1.5 million
- Reason for leaving: Promoted to Brand Manager – merger with ASPEN
Medical Sales Representative
UCB/ AHN Pharma
09.2007 - 08.2008
- Area: Pretoria, Polokwane and surrounding areas
- Product Profile: Cardiovascular, CNS (Epilepsy), Dermatology, Allergy
- Customers: Specialists: Physicians, Cardiologists, Neurologists, Dermatologists, Pediatricians, ICU staff
- Achievement of targets & growth objectives
- Analize sales data
- Individual customer potential analysis and developmental plans
- Customer relationship management
- KOL development
- Presentations to Academic groups, arrangement of round table discussions
- Achievements & Awards: Within 6 months, became no 2 Sales Representative nationally
- Reason for leaving: Promoted to Regional Sales Manager internally
Biologics Specialist Sales Representative
Abbott Laboratories
06.2007 - 08.2007
- Area: Pretoria
- Product Profile: Immunology / Rheumatoid Arthritis Humira
- Customers: Specialists Rheumatologists and support staff
- Duties as above
- Reason for leaving: Career growth opportunity
Metabolic Sales Representative
Abbott Laboratories
01.2003 - 05.2007
- Area: Pretoria South, Pretoria East, Witbank, Middelburg and Polokwane Country Trip
- Product Profile: Anti-Infectives / Metabolic / Cardiovascular (Rx)
- Customers: Specialists: Cardiologists, Physicians, Endocrinologists, GP's, Pharmacies
- Achievements & Awards: Achieved Senior Rep status 2003 (merit based)
- Promoted to Specialist Representative in the Specialty division
Urology Sales Representative
Abbott Laboratories
07.2001 - 12.2002
Medical Sales Representative
Cipla Medpro
01.1996 - 05.1999
Freelance Manager
Ster Kinekor Films
01.1996 - 12.1996
English Tutor
01.1995 - 01.1996
Complex Manager
Ster Kinekor Films
01.1993 - 01.1994
Freelance Production Assistant
South African Communication Service (SACS), Directorate: Film and Video
01.1992 - 01.1993
Education
Grade 12 -
CR Swart High School
BA - Political Sciences (Completed)
University of Pretoria
01.1989 - 01.1993
Associate of Science - Business Management
Damelin
Pretoria, South Africa 04.2001 - 01.2007
Skills
Research
References
Available upon request
Education
CR Swart High School, 12/01/88, BA Political Sciences Degree, University of Pretoria, 12/01/92, Higher Diploma in Business Management, Damelin, 12/01/07
Timeline
Senior Product Manager
Pharma Dynamics
12.2017 - 11.2019
Brand Manager
Dr. Reddy's Laboratories (Pty) Ltd
04.2014 - 11.2017
Commercial Manager / Product Manager - Urology & Malaria
Aspen Pharmacare (UCB)
04.2013 - 03.2014
Commercial Manager / Product Manager
Aspen/UCB (merger)
08.2011 - 03.2013
Regional Sales Manager
UCB/ AHN PHARMA
09.2008 - 07.2011
Medical Sales Representative
UCB/ AHN Pharma
09.2007 - 08.2008
Biologics Specialist Sales Representative
Abbott Laboratories
06.2007 - 08.2007
Metabolic Sales Representative
Abbott Laboratories
01.2003 - 05.2007
Urology Sales Representative
Abbott Laboratories
07.2001 - 12.2002
Associate of Science - Business Management
Damelin
04.2001 - 01.2007
Medical Sales Representative
Cipla Medpro
01.1996 - 05.1999
Freelance Manager
Ster Kinekor Films
01.1996 - 12.1996
English Tutor
01.1995 - 01.1996
Complex Manager
Ster Kinekor Films
01.1993 - 01.1994
Freelance Production Assistant
South African Communication Service (SACS), Directorate: Film and Video
01.1992 - 01.1993
BA - Political Sciences (Completed)
University of Pretoria
01.1989 - 01.1993
Sales- and Marketing Freelance Specialist
Skills SA
2 2020 - Current
Grade 12 -
CR Swart High School
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