Power Point
Heinrich Victor
Manager Sustainability Services And Senior Wool Marketer
Port Elizabeth,EC
Summary
Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of the live stock industry and according market conditions and an extensive network of professionals in all sectors of the industry. Also possesses a vast knowledge of technical expertise from my experience in the field of sheep farming and more specifically wool sheep production, along with 20 years of experience in animal health consulting and problem solving.
I can assure you that I will definitely ad value to the Merino family and make it my goal to further grow the Merino brand in order to establish it as the leading breed to farm with.
Thank you for the opportunity to offer my CV to you.
Overview
29
29
years of professional experience
15
15
years of post-secondary education
9
9
Certifications
2
2
Languages
Work History
Manager - Sustainability Services, Marketer
OVK
Port Elizabeth
05.2020 - Current
- Applied customer feedback to develop process improvements and support long-term business needs.
- Perform and manage internal audits for the certification of clients on traceability and sustainability, regarding wool and mohair production.
- Marketing of the company, in terms of services regarding livestock farming.
- Maximized performance by monitoring daily activities and mentoring team members.
- Promoting sustainability and traceability of fibre production through public speaking and personal interaction.
- Keep producers updates regarding current trends in the wool and mohair industry.
Operational Manager Fibre
OVK
Port Elizabeth
11.2017 - 04.2020
- Was responsible for all fibre and shearing related matters nationally in OVK.
- Responsible for dealing and relations with wool buyers.
- Responsible for marketing department of wool.
- Responsible for the operations in the OVK stores.
Regional Sales Manager
Bayer Animal Health
Oudtshoorn, RSA and Namibia
03.2013 - 10.2017
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes
- Made onsite sales calls to prospective customers to help sales representatives close lucrative deals.
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
- Boosted market share by establishing sales and distribution channels, developing new products, and solidifying sales partnerships.
- Do personal training for sales representatives as well as customers.
- Be an ambassador for Bayer in the sales environment.
Brand Manager - Food Animal Products
Bayer Animal Health
Johannesburg, RSA and Namibia
04.2010 - 02.2013
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Organized and delivered training sessions to sales team and customers for new product content and technological advancements.
- Developed innovative marketing campaigns based on key objectives.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Met deadlines, exceeding expectations and effectively rolling out marketing campaign.
- Presenting on farmer days.
Sales Agent - Animal Health Products
Bayer Animal Health
Oudtshoorn, RSA
02.2009 - 03.2010
- Offered each customer top-notch, personal service to boost sales and customer satisfaction, regarding Bayer products and animal health needs.
Regional Sales Manager
Norbrook Animal Health
Oudtshoorn, RSA
08.2007 - 01.2009
- Secured and grew new accounts in assigned region and met sales goals, regarding animal health products.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Budget splits between different areas to ensure fair sales budgets.
- Responsible for company image in region.
- Analyses market shares and the potential of each area in region.
- Responsible for dealing with key accounts in region.
Technical Sales Advisor
Virbac Animal Health
Karoo and Southern Cape, RSA
01.1998 - 07.2007
- Attended product-related technical shows and other activities to represent company products and services.
- Exceeded sales goals, increased revenue and facilitated sales.
- Advise in parasite control and provided solution by means of product and correct advise.
- Acting in absolute ethical manner to honor the client and the industry at all times.
Technical Field Officer
BKB
Carnarvon and Napier
06.1994 - 12.1997
- Classification, judging and selection of sheep and goats.
- Purchasing breeding material for clients.
- Advising clients in the correct and economical classification of wool and mohair.
- Marketing of live stock for clients.
Farm Manager
Carl Moller
Carnarvon
01.1993 - 05.1995
- Management of 20 000ha Dorper sheep farm.
- Management of feedlot on the farm.
- Management of labour on the farm.
Education
Matric - Matric
Murraysburg High School
Murraysburg 01.1975 - 12.1986
Agricultural Diploma - Agriculture
Grootfontein Agricultural College
Middelburg EC 01.1991 - 12.1992
AVCASA Certificate - Animal Health
Technicon Pretoria
Pretoria 01.1998 - 09.1998
MMP (NQF 6) Business Management - Business Management
NWU Business School
Potchefstroom 01.2017 - 11.2017
Skills
Sales expertise
Product Marketing
Media relations
Strategic planning
Campaign management
Time management (always on time)
Branding
Marketing and advertising
Budgeting
Business negotiations
Database Management
Fully computer literate
Good public Speaker
Excellent communication skills
Able to build long lasting relationships, based on truth, integrity and service
Extremely loyal
Accomplishments
- Virbac Animal Health Sales Ambassador of the year in 2005.
- Bayer Regional Sales Manager of the year 2014.
Software
Word
Excel
Certification
Spingbokkop Wool Classing Diploma
Timeline
Manager - Sustainability Services, Marketer
OVK
05.2020 - Current
Operational Manager Fibre
OVK
11.2017 - 04.2020
MMP (NQF 6) Business Management - Business Management
NWU Business School
01.2017 - 11.2017
Regional Sales Manager
Bayer Animal Health
03.2013 - 10.2017
Brand Manager - Food Animal Products
Bayer Animal Health
04.2010 - 02.2013
Sales Agent - Animal Health Products
Bayer Animal Health
02.2009 - 03.2010
Regional Sales Manager
Norbrook Animal Health
08.2007 - 01.2009
Technical Sales Advisor
Virbac Animal Health
01.1998 - 07.2007
AVCASA Certificate - Animal Health
Technicon Pretoria
01.1998 - 09.1998
Technical Field Officer
BKB
06.1994 - 12.1997
Farm Manager
Carl Moller
01.1993 - 05.1995
Agricultural Diploma - Agriculture
Grootfontein Agricultural College
01.1991 - 12.1992
Matric - Matric
Murraysburg High School
01.1975 - 12.1986