Heinrich Cockrell
Velddrif
Summary
A highly motivated digital marketing professional with over 2 years of experience in SEM, digital strategy, and paid media campaigns. I bring a strong background in Search Engine Marketing, social media marketing, and campaign management, with a proven track record of driving engagement and performance for clients across multiple industries. A lifelong gamer, I am now seeking to transition into the gaming industry, where I can combine my marketing expertise and deep passion for games. I am a dedicated team player with a keen ability to analyze trends, overcome roadblocks, and ensure project success.
Overview
2
2
years of professional experience
Work History
Paid Media Specialist
GigDigitalCo.
05.2023 - Current
- Developed and implemented SEM strategies, driving traffic and engagement for multiple high-profile clients.
- Led digital marketing campaigns, optimizing paid search efforts for maximum ROI across various platforms.
- Managed performance marketing campaigns, collaborating with cross-functional teams to validate strategies.
- Focused on data analysis and market intelligence to provide actionable insights for campaign improvements.
Junior Campaign Manager
GigDigitalCo.
08.2022 - 05.2023
- Supported the development and execution of creative campaigns for client projects.
- Collaborated with senior leadership on campaign planning, helping to craft digital strategies and drive key outcomes.
- Conducted research and analyzed performance metrics to optimize campaigns in real-time.
- Assisted in social media management and other marketing initiatives to improve brand visibility.
Education
Certificate - Full Stack Microsoft App Development
CTU Training School Solutions
Stellenbosch, South Africa12.2018
High School Diploma -
Paarl Boys High School
Paarl, South Africa12.2017
Skills
- Search Engine Marketing (SEM)
- Digital Marketing
- Social Media Marketing
- Marketing Campaign Planning
- Paid Search Strategy
- Digital Strategy
- Paid Media Advertising
- Game Development (Game Jam project)
- Community Management (Dungeon Master for TTRPGs and several large discord servers)
Accomplishments
- Collaborated with team of 10 in the development of Global Brand Launch for SaaS company
Languages
Afrikaans
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Paid Media Specialist
GigDigitalCo.
05.2023 - Current
Junior Campaign Manager
GigDigitalCo.
08.2022 - 05.2023
Certificate - Full Stack Microsoft App Development
CTU Training School Solutions
High School Diploma -
Paarl Boys High School
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