Summary
Overview
Work History
Education
Skills
References
Personal Information
Languages
Timeline
Generic
Hein Mienie

Hein Mienie

Kempton Park

Summary

Results-oriented Senior Executive with over 30 years of experience in agricultural finance, sales leadership, and business consulting. Expertise in financial strategy, operational efficiency, and relationship-based sales drives growth and value. Proven success in leading business expansion, change management, and team development initiatives. Strong communicator and advisor to senior leadership, enhancing decision-making and implementing effective planning procedures.

Overview

31
31
years of professional experience

Work History

Operational & Financial Manager

Truck Works Pty Ltd
11.2022 - Current
  • Managed financial planning, reporting, budgeting, and analysis to support strategic growth.
  • Implemented financial controls and compliance measures, mitigating risk and increasing profitability.
  • Drove revenue growth through targeted sales strategies and strengthened customer relationships.
  • Directed daily operations of a commercial truck dealership, including sales, aftersales service, workshop, and parts.
  • Streamlined operations across departments, enhancing productivity and minimising downtime.
  • Oversaw workshop efficiency, ensuring quality repairs and quick service turnaround.
  • Led, coached, and developed a multidisciplinary team to achieve performance targets.

Director Sales & Dealer Development

Ry Agriculture Pty Ltd
07.2021 - 10.2022
  • Developed dealer strategy to secure new business access while sustaining and expanding existing dealer network.
  • Drove sales initiatives to expand market presence in key regions.
  • Supported sales representatives throughout sales process, facilitating new sales, dealer acquisition, and signing of dealer agreements.
  • Travelled to dealer locations to establish and nurture relationships with dealer principals.
  • Set clear performance goals, coached and developed team, and reviewed results to drive accountability.

Owner

Tractors 4 Africa Traders
01.2020 - 06.2021
  • Oversaw day-to-day operations, maintaining high standards of customer service and operational efficiency.
  • Built successful business culture focused on performance optimisation and goal attainment.
  • Controlled expenses and allocated financial resources to reach budget goals.
  • Facilitated sourcing of tractors and agricultural equipment exports to African countries, supporting agents in meeting client needs.

Supply Chain Manager

John Deere (Pty) Ltd
05.2018 - 12.2019
  • Negotiated ZAR43m warehouse lease savings & ZAR10m annual savings on services.
  • Led procurement across Sub-Saharan Africa, managing supplier contracts and ensuring compliance to optimise cost-effectiveness.
  • Directed team of 4, overseeing RFQ, RFP, and tender processes to enhance supplier selection and project outcomes.
  • Winner: John Deere President Award (2018) for Trade Flow Project.

Dealer Development Manager

John Deere (Pty) Ltd
03.2016 - 05.2018
  • Managed dealer mergers, replacements, and acquisitions while fostering long-term relationships with dealers to ensure stability and growth.
  • Executed 'Dealer of Tomorrow' strategy via analysis, territory mapping, and dealer restructuring to enhance market positioning.
  • Supervised team of 3 to drive network consolidation and facilitate growth initiatives.

Project Manager – Operational Excellence

John Deere (Pty) Ltd
09.2014 - 03.2016
  • Developed comprehensive project plans, outlining scopes, timelines, and resources, facilitating smooth execution.
  • Coordinated with clients to define project objectives and requirements, ensuring alignment with business goals.
  • Implemented Lean Six Sigma initiatives to enhance operational efficiency and drive cost savings.
  • Standardized policies and processes across the company to ensure consistency and compliance.
  • Facilitated regular team meetings and stakeholder updates, fostering open communication and collaborative problem-solving.

Manager – Credit Sales, Financial Division

John Deere (Pty) Ltd
11.2011 - 08.2014
  • Led team of 6 in credit sales, achieving market expansion and increasing client engagement.
  • Managed US$120m credit book with 5% bad debt ratio.
  • Developed wholesale stock finance solutions, enhancing financing options for businesses across Sub-Saharan Africa.
  • Participated in Global John Deere Management Program in 2012, acquiring leadership and management insights applicable to financial services.

Marketing Manager – JD Financial Division

John Deere (Pty) Ltd
03.2010 - 11.2011
  • Developed new finance products and strategic marketing plans.
  • Directed 12 sales executives to drive agricultural finance product sales.
  • Created Small Holder Finance Structure, implemented across 5 African countries.
  • Managed ZAR1bn finance book, maintaining 0.5% bad debt ratio.
  • Received ABSA Alliances & JV Dealer of the Year award for outstanding performance from 2010 to 2012.

National Manager Strategic Alliances

ABSA Commercial Asset Finance
08.2000 - 06.2009
  • Established Joint Ventures and Alliances across key sectors: Transport: Volvo, TYCO, DAF; Agriculture: John Deere; Printing: PIFSA; Mining: Terrex; Construction: New Holland.
  • Negotiated and managed agreements with local and international strategic partners, enhancing collaboration and driving mutual growth.
  • Defined sales strategies and targets for JVs/alliance partnerships, aligning national sales force to achieve commercial objectives.
  • Developed new financial ventures, expanding customer base through targeted strategic finance initiatives.
  • Received ABSA Alliances & JV Dealer of the Year award for John Deere (2005–2009).
  • Received ABSA Alliances & JV Dealer of the Year award for TYCO Trucks (2004).

Commercial Banker

Boland PKS Bank
01.1998 - 08.2000
  • Advised clients on banking products and services, successfully cross-selling to increase revenue.
  • Assessed, authorized, and monitored overdrafts and loan facilities.
  • Managed client bank accounts, including opening/closing accounts and monitoring transactions.
  • Onboarded and guided new clients through account setup, enhancing their initial banking experience.
  • Processed deposits, withdrawals, payments, and special transactions (cashier’s checks, money orders).
  • Resolved client queries and complaints, ensuring high levels of service satisfaction.
  • Collaborated with internal teams to enhance client experience and operational efficiency.
  • Handled administrative duties including data entry, filing, and reporting.

Credit Analyst

Volkskas
01.1995 - 12.1997
  • Monitored and managed company credit exposures to adhere to established risk limits.
  • Collected and analysed client information to assess creditworthiness.
  • Assessing, analyzing, and interpreting complicated financial information.
  • Undertaking risk analysis by developing statistical models.
  • Using credit-scoring systems for small credit amounts (such as small unsecured personal loans).
  • Completing loan application forms and submitting to loan committees for approval.
  • Improved quality of credit applications by providing targeted feedback and recommendations.
  • Reviewed financial briefings to stay informed on market trends.
  • Keeping knowledge of key issues up to date (for example legal, market risk, and compliance issues).
  • Conducted client visits to gather insights and build relationships.
  • Recommended procedural and policy changes to enhance operational efficiency.

Education

Executive Management Program - Business Management

GIBS
Pretoria, GP
01-2005

Masters Business Management - Business Management

Pretoria University
Pretoria, GP
01-2001

Bachelor of Commerce Honors - Business Management

Pretoria University
Pretoria, GP
01-2000

Bachelor of Commerce - Business Management

Potchefstroom University
Potchefstroom, NW
01-1994

Skills

  • Financial reporting
  • Financial reporting analysis
  • Financial planning
  • Budget development
  • Financial risk assessments
  • Risk management
  • Revenue optimisation
  • Revenue growth planning
  • Operational efficiency
  • Process optimization
  • Competitive analysis
  • Stakeholder engagement
  • Strategic negotiation
  • Team management
  • Team mentoring
  • Leadership proficiency

References

Available on request

Personal Information

Age: 55

Languages

Afrikaans
Advanced
C1
English
Advanced
C1

Timeline

Operational & Financial Manager

Truck Works Pty Ltd
11.2022 - Current

Director Sales & Dealer Development

Ry Agriculture Pty Ltd
07.2021 - 10.2022

Owner

Tractors 4 Africa Traders
01.2020 - 06.2021

Supply Chain Manager

John Deere (Pty) Ltd
05.2018 - 12.2019

Dealer Development Manager

John Deere (Pty) Ltd
03.2016 - 05.2018

Project Manager – Operational Excellence

John Deere (Pty) Ltd
09.2014 - 03.2016

Manager – Credit Sales, Financial Division

John Deere (Pty) Ltd
11.2011 - 08.2014

Marketing Manager – JD Financial Division

John Deere (Pty) Ltd
03.2010 - 11.2011

National Manager Strategic Alliances

ABSA Commercial Asset Finance
08.2000 - 06.2009

Commercial Banker

Boland PKS Bank
01.1998 - 08.2000

Credit Analyst

Volkskas
01.1995 - 12.1997

Executive Management Program - Business Management

GIBS

Masters Business Management - Business Management

Pretoria University

Bachelor of Commerce Honors - Business Management

Pretoria University

Bachelor of Commerce - Business Management

Potchefstroom University
Hein Mienie