Hayley Escorcio
REGIONAL SALES MANAGER
Johannesburg
Summary
I have 14 years’ experience in the FMCG Market. I'm looking for another rewarding opportunity to demonstrate my abilities and to contribute to a successful team.
Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.
Overview
2026
2026
years of professional experience
Work History
Sales Representative
Prior Position at Patleys
- Weekly calls
- Building and maintaining strong customer relationships
- Extend product range and maintain additional space
- Implement promotional activity and POS
- Placing orders
- Manage Merchandisers
- Manage store back-ups
- Manage stock control
- Maintaining facing on shelves
Regional Sales Manager
SOGA Organic
07.2019 - Current
- Managed strategic retail key accounts including Dis-Chem -Chris Leicester
- Listed SOGA Organic at Checkers Head office Gauteng with Buyer Willie Hess and Promise Mpele.
- Supported Checkers New Store Launches Supporting Checkers Divisonals and Regionals
- Incremental in Mr Hanlim visits with wet Demos and Tastings
- Listed SOGA Organic with Nokubongu Majola PNP Nationally with Gauteng Head office
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Recruit, onboard, and lead a network of freelance sales representatives
- Other Key Accounts Jacksons, Culinary Table, Bidon, area-specific growth, and long-term customer relationship management.
- Oversee and grow distributor relationships across the region management.
- Manage high-value clients, align regional operations with national sales objectives
- Develop and implement early-stage marketing strategies to support product launches, promotions, and seasonal campaigns.
- Represent the brand at key expos, trade shows, and consumer events, boosting product awareness and driving retail demand.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of six regional sales representatives and consistently achieved high sales targets.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Executed successful promotional events and trade shows.
Account Manager
Liberty Foods
05.2016 - 07.2016
- Account manager of the following big accounts: Bidvest food service as well as a portfolio of top accounts.
- All areas covered in East Rand and Limpopo.
- Liaising of biweekly promotions between customers.
- Deals at own discretion within pricing parameters based on quantities
- Partaking in client show days and promo guides
- Monitoring competitors trade activity and providing feedback
Area Sales Manager
Patleys
05.2008 - 03.2016
- Managing Northern/Western suburbs Jhb
- Managing sales team, including reps, field marketers and merchandisers
- Managing 5 reps, 12 field marketers and 20 merchandisers
- Assisting with Agency PFM ensure promos are rolled out in country areas
- Dealings with Food Service Customers
- Manage performance
- Manage training and development of staff
- Manage employee relations
- Manage leave
- Monitor expenses
- Ensure regular client /customer interaction
- Manage call cycle compliance
- Great knowledge of the retail operating systems
- Dealings with Pnp Demand planners
Senior Sales Executive
Nashua Northeast
10.2006 - 04.2008
- Maintain existing client base (+ - 300 clients)
- Opening new accounts
- Setup and maintain customer call cycle
- Handle customer queries / complaints
- Cold Calling
- Follow up deliveries
- Invoicing on AS400
- Update pricing monthly
- Monthly account reviews
- Attend occasional Golf Days
Sales Executive
MTN SP
05.2006 - 09.2006
- Follow up leads, Call on customers
- Deliveries
Sales Executive / Team Leader
Image Incredible CC
08.2004 - 05.2006
- Cold calling/ Building own customer base
- Building customer relationships
- Sorting out customer queries
- Following up orders/delivery schedules
Receptionist
Taltronics (Pty) Ltd.
04.2004 - 07.2004
- Answering busy switch board
- Filing of invoices, credit notes and proof of deliveries
- Ordering of stationary
Promoted to Sales Representative
Natela Importers (Pty) Ltd.
11.2003 - 12.2003
- Servicing existing customer base and finding new clients
Promoted to P.A. to Sales Manager
Natela Importers (Pty) Ltd.
01.2002 - 11.2003
- Flight and accommodation arrangements / car rentals etc
- Customer liaison & Sales, dealing with clients, Dealing with quotes
- Updating ‘out of stock list’
- Daily and Monthly figures (Reps)
- Updating of Catalogues & Pricelists
- Organizing of team building for Sales Team
Admin Clerk / PA to M.D.
Natela Importers (Pty) Ltd.
01.2001 - 12.2001
- Invoicing (Pastel version 5.2 - 6) and Receipts
- Daily figures for Reps
- Typing letters, Memos, Spread Sheets, etc.
- Customer complaints / queries
Receptionist / Admin Clerk
Natela Importers (Pty) Ltd.
02.2000 - 12.2000
- Answering busy switchboard, Taking Messages / Customer queries
- Filing
Education
Matric -
Norkem Park High School
01.1999
Skills
- Attention to Detail
- Communication
- Planning & Organization
- Positive Attitude
- Accuracy
- Analytical Skills
- Logical Thinking
- Teamwork
Customer service
Sales development
Time management
Client service
References
Vincent, Elsom, Current Sales Manager, 082 448 9713, Patleys
Awards
Salesperson of the Month, May 2007, Jan 2008
Timeline
Regional Sales Manager
SOGA Organic
07.2019 - Current
Account Manager
Liberty Foods
05.2016 - 07.2016
Area Sales Manager
Patleys
05.2008 - 03.2016
Senior Sales Executive
Nashua Northeast
10.2006 - 04.2008
Sales Executive
MTN SP
05.2006 - 09.2006
Sales Executive / Team Leader
Image Incredible CC
08.2004 - 05.2006
Receptionist
Taltronics (Pty) Ltd.
04.2004 - 07.2004
Promoted to Sales Representative
Natela Importers (Pty) Ltd.
11.2003 - 12.2003
Promoted to P.A. to Sales Manager
Natela Importers (Pty) Ltd.
01.2002 - 11.2003
Admin Clerk / PA to M.D.
Natela Importers (Pty) Ltd.
01.2001 - 12.2001
Receptionist / Admin Clerk
Natela Importers (Pty) Ltd.
02.2000 - 12.2000
Sales Representative
Prior Position at Patleys
Matric -
Norkem Park High School
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