HARIKRISHNA VAJJALA
Nairobi
Summary
Analytical, strategic-thinking, and meticulous sales professional with over 16 years of comprehensive experience in relationship-building, partnership cultivation, top account retainment, and profit channel growth. Self-motivated leader with expertise in expanding network connections, persuasively introducing products, implementing pricing models, inventory control and projections, vendor relations, and territory development. Talented at identifying customer needs to deliver effective solutions. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion, and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging. Experienced Business Manager skillful in monitoring and managing daily business operations with focus on continuous improvement. Transforms underperforming operations into successful enterprises using resourcefulness and high-level business acumen. Decisive and analytical with [Number]-year history of successful industry performance. Client-focused Business Manager offering diverse experience in customer service, business management and project coordination. Quickly builds relationships with both new clients and business audiences. Quick-learning with excellent multi-tasking skills and mastery of new technology. Commended for innovation and creative problem-solving to address business challenges.
Overview
18
18
years of professional experience
Work History
Business Manager
EXPORT TRADING GROUP LIMITED (ETC Management Servi
05.2022 - Current
- Business Managers for Electronics and Home Appliances Products – NUFORTH.
- Responsible for East African Markets, Tanzania & Kenya markets (with a focus on TCL, Admiral, and CHIQ Electronics & Home appliances products):
- · Develop and implement brand-specific market strategies and business plans for TCL, Admiral, and CHIQ electronics and home appliances products in the East African markets.
- · Build and maintain strong relationships with key retailers, distributors, and trade partners to promote and expand the region's distribution of TCL, Admiral, and CHIQ products.
- · Provide product training and support to sales representatives to ensure they know the features and benefits of TCL, Admiral, and CHIQ products.
- · Lead and oversee marketing campaigns and promotions specific to TCL, Admiral, and CHIQ products to increase brand awareness and drive sales in the East African markets.
- · Conduct market research and analysis to understand consumer preferences and buying behavior for TCL, Admiral, and CHIQ products in East Africa.
- · Collaborate with the marketing and product development teams to identify opportunities for new product launches, refinements, or enhancements.
- · Monitor competitor activities and market trends related to electronics and home appliances to identify potential threats or opportunities
- · Prepare sales forecasts, budgets, and reports specific to TCL, Admiral, and CHIQ products for presentation to management.
- · Ensure compliance with brand guidelines, quality standards, and regulatory requirements
- · Stay updated on industry trends, new technologies, and consumer preferences to capitalize on market opportunities.
- Optimized resource allocation by closely monitoring project progress and adjusting priorities as needed.
Business Manager(Unit Head)- Sales & Marketing.
LG (Tristar Electronics Pte Limited).
12.2020 - 04.2022
- · Responsible for Sales, Inventory, Receivables, and profitability.
- · Pricing strategy for channel partners considering market trends from time to time.
- · Conducting area-wise budgeting, sales forecasting, and monitoring Achieving projected sales targets ensuring substantial ROI Maintaining inventory with FIFO maintenance with smooth supplies to distributors without stock-outs in the market.
- · Developing trade schemes and discounts to give short-term boost to sales
- · Preparation of an annual business plan for the entire range for each product category as per the overall strategic direction of management.
- · Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- · · Defined and integrated roles, responsibilities, and processes for the business team and data management organization.
- · Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
- · Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit.
- · Prepared a variety of different written communications, reports, and documents to ensure smooth operations.
- · Developed comparison tables of products and services by researching product pricing, ratings, and performance.
- · Identified investment opportunities, threats, and challenges to accurately forecast company budget.
- · Manage marketing plan budget and establish goals and objectives for all marketing activity, track results, and report on completion with company management contacts regularly.
- · Enhanced marketing exposure through effective website content management and direct correspondence with potential clients.
- · Ensure that all marketing material, and all initiatives, represent value to enterprise customers, including webinars, white papers, and case studies.
- · Manage the company's website, blog, SEO/SEM programs, resource center, and other marketing initiatives.
- · Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.
- · Make a demonstrable contribution towards the company's program of continuous improvement. Liaising between customers and the company for up-to-date status of service, pricing and new product release launches
- · Well-versed in the Latest trends & Opportunities in Digital from communication and meAmplificationli>amplification including pure players/aggregators.
- · Conceptualize & Monitoring of Campaign Performances, KPIs, & Business objectives
Business Unit Head
SOMOTEX TANZANIA LIMITED – Dar Es Salaam, Tanzania
06.2018 - 06.2020
- · Created, managed, and executed business plans and communicated company vision and objectives to motivate teams.
- · Reduced or eliminated different types of financial discrepancies by improving documentation and reporting accuracy for budget and operational controls.
- · Oversaw global product development and partner relationships, enabling footprint expansion into new markets.
- · Directed product development efforts using industry-specific tools to increase sales and overall company productivity.Reduced overhead cost from 35% to 10% of funding.
- · Reached 100+% growth in user acquisition and sales in a particular product segment.
- · Restructured sales strategy, decreased revenue loss by 8%.
- · Achieved 8% month-over-month organic growth via content program.
- Achieved all marketing objectives within the agreed annual budget.
Branch Sales Manager
Mitashi Electronics Limited – Hyderabad, Telangana
08.2015 - 06.2018
- · Managed branch operations, including sales, customer service, finances, and recordkeeping.
- · Set pricing strategy and discount rates.
- · Interviewed, hired, and developed a team of 15 members.
- · Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- · Built relationships with customers and community to establish long-term business growth.
- · Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- · Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- · Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- · Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- · Created and implemented new business opportunities by utilizing strategic networking strategies.
- · Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- · Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
- · Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- · Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- · Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- · Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Assistant Manager
SAMSUNG INDIA ELECTRONICS PVT LIMITED – Vijayawada
07.2013 - 07.2015
- · Achieved recognition from senior management for contribution to store success, including managing sales, employees and operations to foster optimal performance.
- · Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- · Planned team-building exercises to increase employee performance and job satisfaction.
- · Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- · Monitored security and handled incidents calmly.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
Area Sales Manager
SONY INDIA PVT LIMITED – Vijayawada., Andhra Prade
08.2006 - 01.2013
- · Hired, trained, and managed sales staff and administered and implemented a compensation plan to support area sales goals.
- · Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- · Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- · Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- · Conducted regular ride-along with sales staff to review policy and procedures and benchmark best practices.
- · Opened 4 Brand shops in the concerned area of operation.
- · Attracted new clientele and developed customer relationships by hosting product-focused events.
- · Formulated tactics and strategies to target new potential customers within prioritized markets.
- · Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- · Created effective strategies to target new markets after researching and analyzing competitor behavior.
- · Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- · Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
- · Analyzed sales data and kept up to date with market trends.
- · Directed work of an efficient administrative team maintaining accurate sales, inventory and order documentation.
- · Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
- · Led targeted training programs to educate staff on product benefits and servicecapabilities.
- · Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- · Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
Education
Master's degree - Marketing & Finance
Biju Patnaik Technological University
Brahmapur, Odisha05.2003
Graduation - Accountancy
Berhampur University
Brahmapur, Odisha05.2001
Intermediate - Maths, Physics, chemistry, Electronics
Khallikote Autonomous College
Brahmapur, Odisha08.1997
High School Diploma -
MAV
Brahmapur, Odisha04.1995
Skills
- Sales inventory operations planning (SIOP)
- Sales report analysis
- Sales promotion
- Channel sales
- Sales and Marketing
- Social and Digital Media Marketing
- Business Development
- Brand Management
- Distribution Network
- Retail Sales Management
- Retail Operations Management
- Negotiation
- Inventory Tracking and Management
- Product Launches
- Inventory Control
- Strategic Planning
- Lead Generation
- Business Marketing
- Employee Management
- Sales Tracking
- Business Forecasting
Hobbies and Interests
- Playing chess and solving puzzle games
- Cooking and baking
- Organizing events in the community
- Being involved with charities
- Volunteering at local companies, clubs and organizations
- Participating in fundraising events
- Participating in campaigns
- Joining social, environmental, or animal rights groups
Timeline
Business Manager
EXPORT TRADING GROUP LIMITED (ETC Management Servi
05.2022 - Current
Business Manager(Unit Head)- Sales & Marketing.
LG (Tristar Electronics Pte Limited).
12.2020 - 04.2022
Business Unit Head
SOMOTEX TANZANIA LIMITED – Dar Es Salaam, Tanzania
06.2018 - 06.2020
Branch Sales Manager
Mitashi Electronics Limited – Hyderabad, Telangana
08.2015 - 06.2018
Assistant Manager
SAMSUNG INDIA ELECTRONICS PVT LIMITED – Vijayawada
07.2013 - 07.2015
Area Sales Manager
SONY INDIA PVT LIMITED – Vijayawada., Andhra Prade
08.2006 - 01.2013
Master's degree - Marketing & Finance
Biju Patnaik Technological University
Graduation - Accountancy
Berhampur University
Intermediate - Maths, Physics, chemistry, Electronics
Khallikote Autonomous College
High School Diploma -
MAV
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