Hape Mokhatla
Johannesburg
Summary
Results-oriented Marketing and Corporate Communications specialist with over 9 years in agency and corporate settings. Expertise in brand management, digital marketing, event coordination, public relations, and stakeholder engagement. Developed and executed strategic communication initiatives and managed high-profile campaigns while collaborating with C-suite executives and media. Committed to driving organisational success through innovative marketing and effective corporate communications.
Overview
13
13
years of professional experience
Work History
Marketing Specialist
ENS
06.2023 - Current
- Developed comprehensive marketing strategies to enhance brand visibility and increase market share.
- Led successful social media campaigns, generating significant growth in followers and engagement rates.
- Developed tailored engagement programmes for clients and strategic partners to enhance collaboration and brand alignment.
- Coordinate marketing activations in collaboration with marketing and events teams.
- Researched and proposed new sponsorship opportunities based on strategic insights to align with firm goals.
- Identify and manage relevant firm conferences to enhance brand presence.
- Managed firm sponsorships, ensuring effective oversight and strengthening stakeholder relationships.
Marketing Co-Ordinator
Sasfin Wealth
02.2022 - 06.2023
- Managed agency and business collaborations, reinforcing brand identity and expanding digital reach.
- Coordinated PR material creation and distribution, maximising visibility across targeted channels.
- Prepared and distributed quarterly and monthly client reports.
- Ensured compliance with the communication matrix for consistent messaging.
- Led internal events to enhance employee engagement and foster a collaborative culture.
- Ensured intranet contained accurate Wealth content.
Marketing Coordinator
Eskom Pension and Provident Fund
11.2019 - 11.2021
- Developed and executed digital marketing campaigns, driving brand awareness and supporting business growth.
- Oversaw website, intranet, and social media management, enhancing digital presence and engagement with target audiences.
- Managed brand reputation, ensuring consistent messaging across all platforms to strengthen audience trust.
- Developed and executed communication and marketing strategies.
- Implemented internal and external communication strategies effectively.
- Led public and media relations, strengthening stakeholder engagement.
- Planned and coordinated events to align with business objectives.
- Handled crisis management and protecting brand integrity.
- Monitored industry trends and delivered strategic business solutions.
Communication Specialist
Investec Bank CIB
01.2019 - 03.2019
- Delivered effective internal and external communications.
- Managed and supported social media channels to enhance brand visibility.
- Aligned communications to support marketing objectives and enhance brand messaging.
- Maintained ICIB brand integrity through consistent messaging across all platforms.
- Developed and executed marketing strategies that increased audience engagement.
Marketing Graduate
Investec Bank CIB
01.2018 - 01.2019
- Developed and implemented digital marketing initiatives.
- Managed brand and digital strategies to strengthen market presence and engagement.
- Created and managed social media content strategies to drive audience interaction and brand awareness.
- Executed corporate events to increase company visibility and stakeholder engagement.
- Ensured brand consistency across all communications.
- Oversaw IBM Watson automation for optimized engagement.
- Managed execution of internal campaigns.
- Led internal communications roll-out for effective messaging.
Junior Consultant
Burson Marsteller South Africa
01.2017 - 07.2017
- Crafted and disseminated clear communications to staff through multiple channels, fostering engagement and understanding.
- Facilitated cross-departmental collaboration for communication initiatives.
- Developed and nurtured relationships with internal and external suppliers to enhance collaboration.
- Managed internal media platforms, including broadcast, print, and digital.
- Coordinated budgeting and execution of internal and external events, ensuring alignment with organisational goals.
- Compiled, stored, and managed communication-related documentation.
Junior Consultant
Promo Soldiers
09.2013 - 12.2016
- Managed marketing initiatives to boost student engagement and participation
- Managed marketing for events, campaigns, and brand activations.
- Executed brand activations to increase awareness and engagement.
- Conducted follow-ups with prospective students to enhance enrollment.
- Handled phone inquiries, providing accurate information on university programs.
- Processed and filed new student application forms efficiently.
Education
Master of Arts - Strategic Communication Management
University of Pretoria
Pretoria, GP01-2027
Certificate in Member-Centricity & Communications -
Globe Management Training
01-2020
Bachelor of Arts Honours - Strategic Communications
University of Johannesburg
Johannesburg, GP01-2017
Bachelor of Arts - Strategic Corporate Communications
University of Johannesburg
Johannesburg01-2016
National Senior Certificate -
Parktown High School for Girls
Johannesburg, GP01-2010
Skills
- Brand management
- Project Management
- Planning skills
- Stakeholder engagement
- Public relations
- Crisis communication
- Communication
- Customer Service
- Client relations
- Time Management
- Detail Oriented
- Problem Solving
- Teamwork
- Multitasking
- Computer Literate
Languages
English
South Sotho
Afrikaans
IsiZulu
References
Available Upon Request
Timeline
Marketing Specialist
ENS
06.2023 - Current
Marketing Co-Ordinator
Sasfin Wealth
02.2022 - 06.2023
Marketing Coordinator
Eskom Pension and Provident Fund
11.2019 - 11.2021
Communication Specialist
Investec Bank CIB
01.2019 - 03.2019
Marketing Graduate
Investec Bank CIB
01.2018 - 01.2019
Junior Consultant
Burson Marsteller South Africa
01.2017 - 07.2017
Junior Consultant
Promo Soldiers
09.2013 - 12.2016
Master of Arts - Strategic Communication Management
University of Pretoria
Certificate in Member-Centricity & Communications -
Globe Management Training
Bachelor of Arts Honours - Strategic Communications
University of Johannesburg
Bachelor of Arts - Strategic Corporate Communications
University of Johannesburg
National Senior Certificate -
Parktown High School for Girls