Guy Muller
National Distributor Operations & Sales Manager
Cape Town
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 11-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. In depth knowledge of the South African FMCG field having worked extensively on all major key accounts including; Massmart, Pick N Pay, Clicks and Spar.
Overview
12
12
years of professional experience
17
17
years of post-secondary education
Work History
National Distributor Operations Manager
Duracell
11.2023 - Current
- Collaborated with suppliers for timely product deliveries, ensuring client satisfaction.
- Manage direct relationship with key distribution partners within Southern Africa
- Soley responsible for 40% of the Gross sales contribution to the Duracell SA subsidiary
- Surpassed sales targets consistently through effective account management strategies.
- Improved supply chain efficiency by optimizing logistics operations and reducing costs.
- Optimized budget allocation by analyzing financial data and prioritizing resources accordingly.
- Negotiated favorable contract terms, securing beneficial agreements for both parties involved.
- Conducted comprehensive market research to identify emerging trends and potential opportunities for expansion.
National Forecourts Manager
Lindt And Sprungli
01.2023 - 10.2023
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Collaborated closely with key decision makers in the forecourts landscape including Fresh Stop and Engen to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Represented company and promoted products at conferences and industry events.
- Executed and built up a brand new channel opportunity
National Key Account Manager
Lindt And Sprungli
04.2020 - 01.2023
- Developed customized reporting tools for improved visibility into key performance metrics.
- Evaluated promotional effectiveness to optimize future campaigns and improve sales predictions.
- Conducted regular forecast reviews, identifying gaps between actuals and projections.
- Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
- Worked directly with all major key accounts within the South African FMCG landscape including Massmart, Spar, Pick n Pay, and Clicks.
- Facilitated client meetings to gather feedback and adjust strategies accordingly, ensuring alignment with client objectives.
- Established long-term customer relationships to enhance client loyalty and satisfaction.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Increased overall category sales by developing and executing strategic merchandising plans.
Key Account Manager
Transmed
01.2019 - 03.2020
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Expanded key account base by identifying and cultivating new business opportunities leveraging NPDs
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
- Mentored junior members of the team in key account management best practices, fostering a culture of continuous learning and professional growth within the organization.
- Collaborated with product development teams to tailor offerings to key account needs, enhancing product relevance and appeal.
Key Account Manager
Boston Breweries
06.2017 - 12.2018
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Generated new business with marketing initiatives and strategic plans.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Worked closely with major key accounts including the Pick n Pay & Spar group, having a direct relationship with buying team
- Collaborated closely with supply chain teams to ensure timely product availability based on projected sales demands.
Account Manager
South African Breweries
04.2014 - 05.2017
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Facilitated client meetings to gather feedback and adjust strategies accordingly, ensuring alignment with client objectives.
- Conducted quarterly business reviews with major accounts to assess satisfaction and identify areas for improvement.
Sales Trainee
South African Breweries
04.2013 - 03.2014
- Exceeded monthly sales goals through effective time management and prioritization of tasks.
- Identified areas for improvement in the sales process, presenting suggestions to management for increased efficiency.
- Developed strong relationships with key customers, resulting in increased repeat business.
Education
Bachelor of Arts - Copywriting, Advertising
Red & Yellow
Cape Town, South Africa 01.2010 - 12.2012
High School Diploma -
Bishops
Cape Town 01.1996 - 12.2009
Skills
Relationship Building
Teamwork and Collaboration
Sales Development
Business Management
Strategic Planning
Timeline
National Distributor Operations Manager
Duracell
11.2023 - Current
National Forecourts Manager
Lindt And Sprungli
01.2023 - 10.2023
National Key Account Manager
Lindt And Sprungli
04.2020 - 01.2023
Key Account Manager
Transmed
01.2019 - 03.2020
Key Account Manager
Boston Breweries
06.2017 - 12.2018
Account Manager
South African Breweries
04.2014 - 05.2017
Sales Trainee
South African Breweries
04.2013 - 03.2014
Bachelor of Arts - Copywriting, Advertising
Red & Yellow
01.2010 - 12.2012
High School Diploma -
Bishops
01.1996 - 12.2009
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