Gregan Cope
Media/Audience Analyst
Johannesburg
Summary
Experienced media and audience analyst with a background in marketing management and digital strategies. Proven ability to handle multiple projects and drive successful outcomes in fast-paced environments. Has a proactive approach to taking on additional responsibilities to achieve team objectives.
Overview
3
3
years of professional experience
Work History
Media/Audience Analyst
NIELSON SPORTS SOUTH AFRICA
01.2023 - Current
- Capturing, cleaning and organising Linear TV Audience, Social Media and PR data into databases.
- Monitoring datasets for multiple clients in Excel and Google Sheets.
- Managed multiple projects simultaneously while adhering to strict deadlines and quality standards.
- Generated reports detailing findings and recommendations.
Marketing Assistant
Ballerz media ltd.
11.2021 - 12.2022
- Executing SEO activities for two online casinos.
- Monitoring each websites search engine ranking compared to competitors using similar keywords.
- Acquiring and managing favorable backlinks in order to boost search engine ranking.
Junior Sales Rep
Lasher tools
08.2021 - 12.2021
- Managing client accounts and relationships.
- Visiting clients' premises to gain insight into their needs.
- Attracting new retailers to distribute Lasher products.
- Supported marketing initiatives by participating in trade shows, promotional events, and other brand-building activities.
Education
BBA - Marketing Management
IMM Graduate School
Hatfield, South Africa 02.2018 - 20222
Diploma in IT Technical Support - Information Technology
Avonmore Tertiary Institute
New Zealand 01.2017 - 20170
Skills
Documentation And Reporting
Excel/Google Sheets proficiency
Analytical Thinking
Effective Communication
People Management
Data Analysis
Project Management
Client Relationship Management
Search Engine Optimisation
Timeline
Media/Audience Analyst
NIELSON SPORTS SOUTH AFRICA
01.2023 - Current
Marketing Assistant
Ballerz media ltd.
11.2021 - 12.2022
Junior Sales Rep
Lasher tools
08.2021 - 12.2021
BBA - Marketing Management
IMM Graduate School
02.2018 - 20222
Diploma in IT Technical Support - Information Technology
Avonmore Tertiary Institute
01.2017 - 20170
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