Greg Baleson

Greg Baleson is a founder, growth strategist, and board-level commercial advisor with more than two decades of experience building, scaling, and repositioning businesses across marketing, technology, AI, digital platforms, renewable energy, and sustainability-led ventures. He currently serves on five boards, where he brings a practical, commercially driven perspective to growth, innovation, and strategic transformation. Greg is now looking to contribute this experience to additional boards seeking a non-executive director with strong entrepreneurial, strategic, and growth-oriented expertise.

He is best known for helping businesses unlock growth through a combination of market positioning, revenue architecture, strategic partnerships, go-to-market execution, and innovation-led transformation.

Greg brings a practical operator’s lens to the boardroom, combining entrepreneurial instinct with governance awareness and commercial discipline.

Over the course of his career, he has founded, led, advised, and invested in businesses spanning strategic marketing, eco-conscious consumer products, AI solutions, digital marketplaces, carbon and clean-energy platforms, and B2B technology ventures.

This cross-sector exposure makes him particularly valuable to boards navigating growth inflection points, digital disruption, AI adoption, customer acquisition pressure, category repositioning, or new-market expansion. Greg is especially suited to boards seeking a commercially astute Non-Executive Director who can challenge constructively, identify growth blind spots, and support management teams in translating strategy into measurable outcomes.

• Corporate Governance Certified – Sidar Corporate Governance
• Member of Entrepreneurs’ Organization (EO), Cape Town Chapter

Greg’s passion for entrepreneurship began early. While still at school, he launched a series of small ventures ranging from second-hand clothing and fireworks to an early seawater-based business concept. Those formative experiences sparked an entrepreneurial drive that has shaped his career ever since.

He further developed his commercial grounding by working for his family’s business, gaining first-hand exposure to the realities of building and running an enterprise. Since then, Greg has gone on to become a shareholder in more than 15 business ventures across multiple industries, with a strong focus on marketing, innovation, sustainability, and growth.

His portfolio reflects both commercial ambition and purpose-led thinking — from his Drink Clean boxed-water business, to investments and shareholding in Fuel Switch, Delta Carbon, and The Rainmaker, his water-generation innovation that converts air into clean drinking water using solar energy.

Greg’s longstanding commitment to entrepreneurship also led him to become a member of the Entrepreneurs’ Organisation (EO), where he has spent the past three years engaging with fellow founders and business leaders.