Grant Gabriel
Manager
Roodepoort
Summary
With over 30 years of leadership experience in the health club industry, I have cultivated a deep understanding of sales strategy, team development, and operational excellence. I am writing to express my strong interest in the Club Manager role at Everlast Gym, as advertised. My track record of driving membership growth, elevating service standards, and leading high-performing teams positions me to make a meaningful contribution to your organization.
Throughout my career, I have consistently delivered results by aligning business objectives with member needs and market trends. Whether opening new clubs, turning around underperforming locations, or mentoring future leaders, I bring a hands-on approach combined with strategic vision. I take pride in creating environments where both members and staff thrive.
What excites me about Everlast Gym is your company culture, or growth. I am confident that my experience and passion for the industry align well with your goals, and I am eager to contribute to your continued success.
I would welcome the opportunity to discuss how my background and leadership style can support your team. Thank you for considering my application. I look forward to the possibility of speaking with you further.
Sincerely,
Grant Gabriel
Overview
10
10
years of professional experience
1999
1999
years of post-secondary education
1
1
Language
Work History
Club General Manager
Virgin Active
01.2023 - Current
- Oversaw facility maintenance for optimal safety, organization, and cleanliness standards.
- Launched successful membership drives that resulted in significant growth in new member acquisition.
- Collaborated with department heads to coordinate special events and tournaments, ensuring memorable experiences for participants.
- Assessed market trends to maintain competitive pricing structures for memberships, services, and amenities.
- Planned, organized, and coordinated special events and celebrations.
- Conducted regular evaluations of staff to drive quality service and customer satisfaction.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Established team priorities, maintained schedules and monitored performance.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Managed senior-level personnel working in marketing and sales capacities.
- Increased club revenue by devising effective marketing strategies and promoting club events and offerings.
- Managed staff recruitment, training, and performance evaluations to ensure a high-performing team.
Area Sales Manager
Virgin Active
01.2022 - 01.2023
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Led sales region to increase sales and boost team morale.
- Built a high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Implemented systems and procedures to increase sales.
Club General Manager
Virgin Active
01.2021 - 01.2022
- Prepared monthly reports and budgets to track revenue and expenses.
- Scheduled staff shifts to meet business demands and coordinate adequate coverage.
- Recruited, hired, and trained to develop high-performing staff.
- Coordinated staff schedules to optimize resource allocation while maintaining exceptional service levels.
- Championed health initiatives by introducing wellness programs focused on physical fitness and mental well-being of club members.
- Managed staff recruitment, training, and performance evaluations to ensure a high-performing team.
- Developed strong relationships with members, fostering a sense of community and loyalty to the club.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Sales Specialist and Head of Sales Manager
Go Health Clubs
01.2016 - 01.2021
- Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
- Delivered engaging sales presentations, effectively communicating the value of products and services to prospective clients.
- Exceeded sales targets by consistently meeting and surpassing monthly quotas.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Adapted selling approach based on each customer''s unique needs/preferences; tailoring product offerings accordingly.
- Coached junior sales team members on best practices, contributing to their professional development and overall success.
- Stayed current on industry trends by attending workshops, seminars, reading trade publications; applying newly acquired knowledge into daily activities.
- Expanded customer base with targeted prospecting and lead generation efforts.
- Attended monthly sales meetings and quarterly sales trainings.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Trained new employees on customer service, money handling and organizing strategies.
- Contributed to event marketing, sales and brand promotion.
- Managed and motivated employees to be productive and engaged in work.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
Education
Personal Fitness Trainer -
Exercise Teachers Academy
Skills
Membership growth
References
Marieke, Welman, Head of Sales - Virgin Active, marieke.welman@virginactive.co.za, +27 82 829 4266, Virgin Active
Timeline
Club General Manager
Virgin Active
01.2023 - Current
Area Sales Manager
Virgin Active
01.2022 - 01.2023
Club General Manager
Virgin Active
01.2021 - 01.2022
Sales Specialist and Head of Sales Manager
Go Health Clubs
01.2016 - 01.2021
Personal Fitness Trainer -
Exercise Teachers Academy
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