Goodness Mashala
Pretoria, Centurion
Summary
As a Marketing and Operations Manager at HeyTraveller Pty Ltd, I specialize in scaling businesses through innovative thinking, strategic execution, and a deep understanding of customer behavior. I bring a strong commercial mindset to everything I do; consistently identifying opportunities to drive growth, improve efficiency, and increase profitability.
With experience across marketing, sales, and operations, I have a proven ability to implement creative strategies that translate directly into revenue growth. From optimizing sales funnels to enhancing customer engagement, I focus on delivering practical solutions that produce measurable results.
I pride myself on my ability to grow brands and businesses by thinking differently, leveraging data, market trends, and bold ideas to unlock new levels of performance. My approach is both strategic and hands-on, ensuring that vision is always backed by execution.
Beyond my role, I've built a personal brand that has attracted national media attention, featuring on ENCA, SABC News, and Newzroom Afrika, where I contribute to conversations around business, marketing, and entrepreneurship.
I'm passionate about connecting with driven individuals and organizations that are focused on growth, innovation, and long-term success.
Overview
16
16
years of professional experience
Work History
Marketing and Operations Manager
HeyTraveller
Morningside
09.2018 - Current
- Led marketing, sales, and brand growth for Hey Traveller across inbound and outbound tourism markets.
- Drove inbound tourism campaigns targeting international clients, positioning South Africa as a key destination.
- Promoted safari, cultural, and adventure travel experiences to global agents, tour operators, and direct consumers.
- Leveraged SA Specialist certification to build credibility and convert international sales.
- Created high-impact marketing content across digital, print, and social platforms to generate leads and conversions.
- Managed outbound travel sales for leisure, corporate, and MICE clients within South Africa.
- Expanded product offerings by identifying new international destinations aligned with market demand.
- Negotiated partnerships with global suppliers (hotels, airlines, ground operators) to secure competitive pricing.
- Oversaw brand strategy and execution of multi-channel marketing campaigns.
- Managed budgets and analysed campaign performance to optimise ROI.
- Delivered pitches and presentations to corporate clients, travel trade partners, and organisations to drive business growth.
Sales Marketing Consultant
EOH Employee Benefits / EOH Wealth
Johannesburg, Gauteng
08.2017 - 04.2019
- Delivered on-site client support, building and maintaining strong, long-term client relationships to drive retention and satisfaction.
- Conducted tailored product consultations, identifying client needs and recommending appropriate solutions to increase uptake and revenue.
- Managed end-to-end client onboarding and implementation processes, ensuring a seamless transition and positive client experience.
- Responded to and resolved client queries efficiently, maintaining high service standards and strengthening client trust.
- Planned and executed promotional roadshows and wellness events to enhance brand visibility and generate new business opportunities.
- Led client education initiatives, presenting product knowledge sessions and training to improve client engagement and product adoption.
Accountant
XTREMETEC
Hatfield
03.2016 - 09.2018
- Supervise all regular accounting processes such as A/P and Journal Entries plus monthly closure accounts.
- Analyse and forecast financial requirements for organization.
- Monitor and implement all accounts payable check activation and wire transactions.
- Assist departments in account reconciliation process.
- Monitor authorized account reconciliation process.
- Provide support to auxiliary schedules for auditing purposes as per assigned work.
- Develop budgetary plans for processes as per requirement.
- Design and prepare audit schedules for external audit processors.
- Develop and formulate all report and deliver presentation projects for repeated usage.
Financial Planner
Momentum
Rivonia
02.2013 - 01.2015
- Provide financial advice to high net clients and businesses.
- Conduct financial reviews and planning.
- Perform risk analysis.
- Research financial products.
- Maintain regulatory compliance.
- Build long-term client relationships.
Financial Advisor
Liberty Group South Africa/Envestpro
Midrand
10.2012 - 01.2013
- Supervise all regular accounting processes such as A/P and Journal Entries plus monthly closure accounts.
- Analyse and forecast financial requirements for organization.
- Monitor and implement all accounts payable check activation and wire transactions.
- Assist departments in account reconciliation process.
- Monitor authorized account reconciliation process.
- Provide support to auxiliary schedules for auditing purposes as per assigned work.
- Develop budgetary plans for processes as per requirement.
- Design and prepare audit schedules for external audit processors.
- Develop and formulate all report and deliver presentation projects for repeated usage.
Taxpayer Services Agent
South African Revenue Service (SARS)
06.2010 - 01.2011
- Reported to the Tax Payer Services Team Leader.
- Assisted all walk-in customers with the completion of tax returns.
- Authenticated the forms received.
- Calculated the customers rebates using the in-house system.
- Offered the customers information on their rebates.
- Ensured that the customers understood what supporting documentation was required.
- Assisted with general tax queries such as: VAT, Income Tax, PAYE.
- Ensured excellent customer service at all times.
Education
Investment Management, Finance and Financial Management Services
University of Johannesburg
12.2012
Banking and Investment Management, Finance and Financial Management Services
University of Johannesburg
12.2010
Languages
English
Zulu
Northern Sotho
Tswana
Timeline
Marketing and Operations Manager
HeyTraveller
09.2018 - Current
Sales Marketing Consultant
EOH Employee Benefits / EOH Wealth
08.2017 - 04.2019
Accountant
XTREMETEC
03.2016 - 09.2018
Financial Planner
Momentum
02.2013 - 01.2015
Financial Advisor
Liberty Group South Africa/Envestpro
10.2012 - 01.2013
Taxpayer Services Agent
South African Revenue Service (SARS)
06.2010 - 01.2011
Investment Management, Finance and Financial Management Services
University of Johannesburg
Banking and Investment Management, Finance and Financial Management Services
University of Johannesburg