GLORIA MASIA
Cape Town
Summary
Multilingual digital marketing professional, journalist and PR practitioner with 8+ years of experience across social media strategy, content creation, brand communications and digital storytelling. Skilled at developing engaging content, managing multiple projects at pace and executing data-driven strategies that strengthen brand visibility, audience engagement and performance across digital platforms.
Overview
8
8
years of professional experience
Work History
Social Media Manager
MustardSeed Relationship Marketing
10.2022 - Current
- Manage social media and digital marketing for 60+ shopping centres, supporting retail promotions, tenant campaigns and audience engagement.
- Develop content strategies, oversee content creation, scheduling, paid media campaigns, advertising and community management.
- Collaborate with marketing teams on campaign planning and brainstorming sessions.
- Monitor digital trends, audience insights and campaign performance to inform content and marketing strategies.
- Compile monthly and annual social media reports.
- Participated in client meetings to discuss project updates and requirements. and prepare presentations.
Freelance Entertainment News Writer
Briefly News
12.2024 - 06.2026
- Write 10 daily news articles covering trending stories, breaking news and entertainment.
- Craft engaging social media leads and visual post copy to drive clicks.
- Monitor breaking news and emerging trends to deliver timely, relevant content across digital platforms.
Copywriter
PointB Marketing
08.2021 - 05.2025
- Develop creative content ideas and participate in brainstorming sessions aligned with client objectives.
- Write SEO-optimised website copy, blog articles and digital content to improve search visibility and audience engagement.
- Research industry trends, keywords and target audiences to inform content development.
Freelance Entertainment Writer
The Yanos Magazine
01.2021 - 12.2021
- Researched trending entertainment stories and pitched ideas to the editor for writing and publishing.
- Produced eight articles daily covering celebrity news, entertainment, pop culture and trending stories.
- Monitored breaking news and social media trends to identify timely, engaging story opportunities.
Social Media Manager/Content Writer
Creative Magic Group
08.2019 - 08.2020
- Managed clients’ social media accounts, content scheduling and community management.
- Developed social media strategies and content calendars aligned with client objectives.
- Researched and wrote blog articles and digital content.
Intern News Anchor & Producer
JoburgTV
08.2018 - 07.2019
- Presented current news bulletins and weather updates.
- Pitched story ideas and contributed to editorial planning.
- Conducted interviews with celebrities and story subjects.
- Assisted with news production and research.
Education
Diploma - Public Relations
University of South Africa
01-2021
Diploma - Journalism
Rosebank College
01-2017
Matric - Maths and Science
Hlomphanang Secondary School
01-2014
Skills
Campaign management
- Digital marketing
- Content strategy
- Audience engagement
- Campaign analytics
- Social media expertise
- Content creation
- Paid media
- Social reporting
- Canva designing
References
- Lethabo, Mfoma, Team Lead - Mustard Seed
- Lorraine, Masemola, Manager - Creative Magic Group, 084 750 6650
- Sello, Molefe, Exec Producer - JoburgTV, 072 221 2250
Website/Portfolio
www.gloriamasia.co.za
Timeline
Freelance Entertainment News Writer
Briefly News
12.2024 - 06.2026
Social Media Manager
MustardSeed Relationship Marketing
10.2022 - Current
Copywriter
PointB Marketing
08.2021 - 05.2025
Freelance Entertainment Writer
The Yanos Magazine
01.2021 - 12.2021
Social Media Manager/Content Writer
Creative Magic Group
08.2019 - 08.2020
Intern News Anchor & Producer
JoburgTV
08.2018 - 07.2019
Diploma - Public Relations
University of South Africa
Diploma - Journalism
Rosebank College
Matric - Maths and Science
Hlomphanang Secondary School