Glaudette Tumelo Mahmoud
Branding And Marketing Specialist
Johannesburg,Gauteng
Summary
Accomplished Marketing Specialist with a proven track record , enhancing brand visibility and lead generation through strategic social media campaigns and market trend analysis. Skilled in digital marketing and exceptional communication, I've successfully spearheaded rebranding initiatives and mentored teams, significantly boosting online engagement and marketing strategies. Enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
7
7
years of professional experience
Work History
Branding and Marketing Specialist
Hygiene Tech Manufacturing Solutions
Johannesburg
10.2023 - Current
- Social Media Management : Develop, implement, and manage a strong social media strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including scheduling, and engagement on the platforms.
- Content Creation : Develop and create content in a multitude of formats, such as videos and posts, suited for platforms and any other marketing related events.
- Brand Positioning : Take charge of the strategic brand positioning, ensuring consistent and impactful messaging across all channels.
- Marketing Materials Management : Coordinate the ordering, design, and distribution of marketing materials (brochures, flyers, posters, gifts, etc.), ensuring alignment with brand standards.
- Campaign Management : Plan and execute digital and offline marketing campaigns, monitoring their effectiveness, and adjusting strategies as necessary to maximize results.
- Market Research : Conduct market research to identify trends, customer insights, and competitive analysis to allow for informed marketing decisions.
- Performance Reporting : Track and report on key performance metrics, adjusting marketing strategies based on data-driven insights.
- Cross-functional Collaboration : Liaise with external vendors, designers, and internal stakeholders to ensure marketing initiatives are successfully implemented.
Marketing Manager Sub Saharan Africa
Meta
Johannesburg
12.2022 - 09.2023
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Manage agencies and guide their marketing strategies
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Branding & Marketing Specialist
Huawei Technologies
Johannesburg
08.2021 - 11.2022
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in market and identifying growth opportunities.
- Boosted lead generation through creation of engaging content for social media platforms.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Onboarded new team members and coached personnel in marketing tasks.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Streamlined communication processes, leading to improved collaboration between departments.
- Spearheaded rebranding initiatives, refreshing corporate identity and messaging to better resonate with target audiences.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
Branding & Marketing Specialist
National Metrology Institute of South Africa
Pretoria
04.2018 - 11.2021
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Streamlined communication processes, leading to improved collaboration between departments.
- Tracked trade show expenses to maintain budget.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Spearheaded rebranding initiatives, refreshing corporate identity and messaging to better resonate with target audiences.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
- Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Crafted compelling press releases, securing favorable media coverage and elevating brand reputation.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
- Facilitated workshops and training sessions for marketing staff, enhancing team skills and performance.
- Enhanced brand visibility through execution of targeted social media campaigns.
- Streamlined event management processes, facilitating successful trade shows and industry conferences.
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
- Orchestrated product demonstrations at industry events, generating interest and facilitating lead capture.
- Boosted online engagement by optimizing website content for SEO.
- Cultivated partnerships with influencers, amplifying brand presence across digital platforms.
- Leveraged social media analytics to guide content creation, driving increased follower engagement.
- Conducted market research to identify emerging trends, informing future marketing strategies.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Education
Bachelor of Arts - Marketing Management Sciences
IMM Graduate School
Johannesburg, South Africa 02.2021 - Current
Certificate in Digital Marketing - Digital Marketing
Regenesis Business School
Johannesburg 02.2022 - 11.2025
Higher Certificate in Project Management - Public Relations
ITTC
Johannesburg, South Africa 01.2015 - 11.2025
Higher Certificate in Public Relations - Public Relations
UNISA
Pretoria, South Africa 04.2001 -
Diploma Tourism Management - Tourism And Hospitality Management
IIE - Rosebank College
Pretoria 04.2001 -
Skills
Timeline
Branding and Marketing Specialist
Hygiene Tech Manufacturing Solutions
10.2023 - Current
Marketing Manager Sub Saharan Africa
Meta
12.2022 - 09.2023
Certificate in Digital Marketing - Digital Marketing
Regenesis Business School
02.2022 - 11.2025
Branding & Marketing Specialist
Huawei Technologies
08.2021 - 11.2022
Bachelor of Arts - Marketing Management Sciences
IMM Graduate School
02.2021 - Current
Branding & Marketing Specialist
National Metrology Institute of South Africa
04.2018 - 11.2021
Higher Certificate in Project Management - Public Relations
ITTC
01.2015 - 11.2025
Higher Certificate in Public Relations - Public Relations
UNISA
04.2001 -
Diploma Tourism Management - Tourism And Hospitality Management
IIE - Rosebank College
04.2001 -
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