GINA ZUMA

As a Digital Media Planner, I develop and implement strategic digital advertising campaigns to maximize reach, engagement, and ROI. My responsibilities include analyzing audience insights, selecting appropriate digital channels, managing budgets, coordinating with creative teams, and monitoring campaign performance. I ensure each campaign aligns with brand objectives and leverages data-driven decisions for optimal impact.

I assisted in coordinating communication efforts for an online event, focusing on content preparation, email correspondence, and logistical support. My role involved drafting event materials, managing participant communications, and ensuring timely information flow between teams and attendees. I contributed to the smooth execution of the event by supporting behind-the-scenes operations and maintaining clear, professional communication throughout the process.

Provided support in effective communication and smooth event execution by coordinating messaging across channels and ensuring all event logistics run seamlessly. My role involves crafting clear and engaging content, supporting internal and external communications, and facilitating events from planning to post-event follow-up — all while keeping stakeholders informed, engaged, and aligned.

In this role, I conducted in-depth research to support program development and advocacy efforts, transcribed interviews and field notes, and produced clear, well-structured written content for reports, articles, and publications. I also translated materials across languages to ensure accessibility and inclusivity for diverse audiences, contributing to the NGO’s mission through accurate, culturally sensitive communication.