Summary
Overview
Work History
Education
Skills
Websites
Broad Skills
Languages
Timeline
Generic

Gerda Engelbrecht

Johannesburg

Summary

A versatile business professional with extensive experience working for multinational organizations in GTM, marketing, sales and field operations. Proven track record in leading high-performance teams and driving business growth in fast-paced, technology-based environments. Skilled in managing large marketing and sales budgets (B2B, B2C, R230Mil+) and making data-driven decisions. Passionate about business improvement and growth through process and operational refinement. An entrepreneurial-minded individual who believes in ownership and can self-manage yet work effectively in large or small teams. Detail-orientated individual energized by solving complex business problems. Recently completed a degree in Business Administration (Cum Laude) with a specialization in Change Management and Project Management, and am currently pursuing a course in Six Sigma methodologies.

Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs, and transforming customer service standards. Experienced in leading and supervising operational and sales teams.

Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.

Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Dynamic individual with hands-on experience in Sales and Marketing and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.

Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Overview

15
15
years of professional experience

Work History

Founder | Clarity Coach

The Growth Dilemma
10.2024 - Current
  • I founded The Growth Dilemma as a growth coaching business to work with high-performing executives to rewrite their personal narrative to help them achieve the success and growth they wanted but struggled to maintain.
  • Clarity Coaching through storytelling and narrative analysis
  • Problem solving for removing self-doubt and fear
  • Clarity coaching for high performers wanting to pivot their careers or activate their growth

Head of GTM - B2C, B2B (Vodacom Account)

Samsung Electronics IM Division
11.2020 - 09.2024
  • Played an integral part in the go-to-market function by crafting marketing and sales strategies to exceed revenue targets and maintain the number one brand market position within the account.
  • Identified issues, analyzed information and provided solutions to problems.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Adaptable individual with exceptional interpersonal skills and talent for building relationships. Known for delivering outstanding service and enhancing client satisfaction. Focused on fostering positive interactions and creating collaborative environment.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Organized and detail-oriented with a strong work ethic.
  • Worked well in a team setting, providing support and guidance.
  • Proven ability to develop and implement creative solutions to complex problems.
  • As a senior manager working on the largest account, my focus was to lead the high-performing trade team of channel sales and marketing managers to meet the sales targets set for both channel partners and retail sales.
  • A key achievement marker was delivering all elements of launch campaigns on time, within budget, across customers and to expectation to ensure the sales teams have the perfect toolbox to achieve their trade targets.
  • Samsung Star (Top Performer), MX Division, Q1 2024 – Sales and Key Contribution Achievement Award
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Resolved problems, improved operations and provided exceptional service.
  • Skilled at working independently and collaboratively in a team environment.
  • Maintaining Samsung’s #1 market share position YoY
  • Samsung Awarded Channel partner of the year by Vodacom for 2023
  • Presidents Gold Award for Top Performing Sales Team Q4 2021
  • Top Performer, Q4 2019, Samsung Electronics IM Division
  • Provided professional services and support in a dynamic work environment.
  • Learned and adapted quickly to new technology and software applications.
  • Versatile professional with strong problem-solving skills and history of adapting to diverse challenges. Applies innovative solutions and technical expertise to deliver exceptional results. Committed to streamlining processes and advancing organizational objectives.

Senior Channel Sales and Marketing Manager (Vodacom Account)

Huawei Technologies
03.2018 - 10.2019
  • Huawei’s philosophy was to move staff into roles where they would learn new parts of the business or create the most effective teams to achieve sales and business objectives.
  • As I worked for the account director on another account, I was reassigned to assist the account director in getting the Vodacom account to the number one market position achieved in April 2019.
  • Received award for most valuable contributor during the launch of the P-Series, resulting in Huawei achieving the number one market share position for the first time in the Vodacom Account, resulting in the number one overall market share position in South Africa.
  • Received The Huawei Presidents Commendation for exceptional contribution to sales growth May 2019 to September 2019
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 30% in sales.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
  • Pursued certification in Business Process Design and Strategic Management to improve creative sales skills and influence decision-makers.
  • Gave benefit-oriented, polished presentations, driving dramatic revenue growth across multiple sales channels.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Built relationships with customers and community to establish long-term business growth.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

Senior Brand Manager – Premium Consumer Segment

Huawei Technologies
07.2017 - 02.2018
  • In this role, I was tasked with creating marketing activities that would increase sales of the Huawei Mate category to grow the category in the South African market.
  • I had to craft campaigns and create conversations that would improve consideration, revenue, and establish the category with more prominence.
  • By creating a bespoke campaign that crossed digital and print media, I was able to achieve all KPIs within three months of launch receiving three awards due to the success of this campaign.
  • Received an individual award for growing High End Product Awareness and Consideration in South Africa Region to Top 5 Regions for Huawei Globally as measured year on year on IPSOS for targeted campaigns
  • Significant and Excellent Campaign Award for Integrated Product Marketing Campaign 2018
  • Awarded the Top Achieving Account for Revenue Target Achievement within 3 months of launch during a key product launch 2017
  • Conducted research and analysis to determine brand positioning and messaging.
  • Created and managed budgets to maximize brand reach and engagement.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Devised content strategy to effectively engage target audiences.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Account Director - Telkom Consumer and Business Groups

Huawei Technologies
01.2017 - 06.2017
  • This was an opportunity to take up a more commercial-focused role away from marketing and with a greater focus on sales and sales operations.
  • Due to my successful contributions in my previous roles on the Telkom account, I was promoted to step into the shoes of my last manager.
  • During this time, I focused on contract negotiations with the Telkom commercial team to conclude the commercial agreement for the subsequent sales cycle.
  • In addition, I managed forecasting and sell-in to continue our ongoing success in this channel.
  • This role included pricing and marketing negotiations.
  • Successfully negotiating and concluding the commercial trade agreement
  • Maintaining above 60% market share within Telkom
  • Directed client projects with eye for quality and customer needs.
  • Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Managed accounts to retain existing relationships and grow share of business.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Managed revenue models, process flows, operations support, and customer engagement strategies.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Built relationships with customers and community to establish long-term business growth.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Met with clients to discuss advertising options and future growth goals.
  • Motivated team members to meet and exceed sales targets.

Channel Marketing, Key Account Telkom Business Mobile

Huawei Technologies
06.2015 - 12.2016
  • Keeping to Huawei’s culture of shuffling people into different roles to learn more about the business, I was given the opportunity to first move into a marketing position as a Senior Channel Marketing Manager and later to add the role of EBU Key Account Manager to maintain my sales experience and grow Huawei’s sales within their B2B space.
  • During this time, I was able to craft campaigns and sales initiatives that resulted in significant sales growth in EBU as well as their retail channel.
  • Received ESA Region Award for Best-in-Class Incentive Plan Design and Implementation 2016
  • Developed and presented a Best Practice Case for Incentives and channel growth to drive sell-out, adopted by Huawei Consumer Business South Africa in 2016 as general practice.
  • Received an award for individual and Team contribution towards business growth.
  • Self-motivated, with a strong sense of personal responsibility.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Versatile professional with strong problem-solving skills and history of adapting to diverse challenges. Applies innovative solutions and technical expertise to deliver exceptional results. Committed to streamlining processes and advancing organizational objectives.

Senior National Team and Operations Manager

Huawei Technologies
09.2013 - 05.2015
  • Due to my success at Blackberry, I was head hunted to scale their team of seven retail sales consultants and one trainer into an effective sales team of seven regional managers, forty-five retail sales consultants and ten retail regional training specialists within six months.
  • Analyzed and reported on key performance metrics to senior management.
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Developed and maintained relationships with external vendors and suppliers.
  • Developed and implemented strategies to maximize customer satisfaction.
  • Led hiring, onboarding and training of new hires to fulfill business requirements.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • In addition, I was responsible for improving retail operations, training, and creating business operations and sales processes to grow product awareness, increase sales of premium Huawei products, and grow demand.
  • Awarded best incentive program design 2015 for ESA region
  • Awarded Best ESA Regional Retail Sales Team Huawei 2014/2015 as Operations Manager
  • Business Sales Growth Award 2014/2015 - Huawei
  • Awarded Top Incentive Design Award 2015 for sales staff in ESA for the region
  • Awarded Top Accolade for Brand Awareness Growth in ESA Region, growing awareness through retail activities to 89% in 2015
  • Won award for best Regional Retail Team 2013-2014
  • Won award for most significant brand awareness growth in the region through retail activities, 2014
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Assisted in recruiting, hiring and training of team members.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Interacted well with customers to build connections and nurture relationships.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.

Regional Manager Gauteng and Inland

BlackBerry Account, Peaksmpi
04.2013 - 09.2013
  • Managing a regional sales team of 5 people within the Gauteng, Limpopo, Mpumalanga and Northwest Region.
  • Service Excellence Award for Top Regional Manager 2013
  • Supervised staff to optimize brand expansion initiatives and productivity.

Senior Brand Consultant

BlackBerry Account, Peaksmpi
03.2012 - 03.2013
  • Awarded Top Brand Consultant Award 2011 and 2012
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Organized and delivered training sessions for new product content and technological advancements.

Brand Consultant

BlackBerry Account, Peaksmpi
10.2010 - 02.2012
  • Awarded Top Brand Consultant Award 2011 and 2012
  • Organized and delivered training sessions for new product content and technological advancements.
  • Tracked key metrics and developed spreadsheets and data models.

Education

BBA - Change Management, Project Management

Regenesys Business School
Johannesburg
05.2025

Certificate in Business Management Fundamentals -

USB Executive Development
Stellenbosch
05.2021

Business Process Design And Strategic Management -

MIT Sloane
Massachusetts
10.2018

Entrepreneurship, Sales Management, Marketing, Business Communication

Vanderbijlpark College
Vanderbijlpark
06.1998

Graphic Communication and Design -

Vaal Triangle Technicon
Vanderbijlpark
01.1995

High School Diploma -

Pro Arte School of Art, Music, Ballet And Drama
Pretoria
01.1993

Skills

  • GO TO MARKET
  • STRATEGY
  • MARKETING
  • SALES
  • TEAM OPERATIONS
  • MARKETING MANAGEMENT
  • KEY ACCOUNT MANAGEMENT
  • SALES OPERATIONS
  • Budget Planning
  • Team Leadership
  • Cross-Functional Collaboration
  • Stakeholder Engagement
  • Customer Relationship Management
  • Sales Management
  • Business Strategy
  • MS Word, Excel, Powerpoint
  • Business Process Improvement
  • Omnichannel marketing strategy
  • Contract Negotiation
  • Data-Driven Decision Making

Broad Skills

  • GO TO MARKET – STRATEGY, MARKETING, SALES and TEAM OPERATIONS
  • MARKETING MANAGEMENT – BRAND AND CHANNEL
  • KEY ACCOUNT MANAGEMENT AND SALES
  • SALES OPERATIONS

Languages

English
Bilingual or Proficient (C2)
Afrikaans
Bilingual or Proficient (C2)

Timeline

Founder | Clarity Coach

The Growth Dilemma
10.2024 - Current

Head of GTM - B2C, B2B (Vodacom Account)

Samsung Electronics IM Division
11.2020 - 09.2024

Senior Channel Sales and Marketing Manager (Vodacom Account)

Huawei Technologies
03.2018 - 10.2019

Senior Brand Manager – Premium Consumer Segment

Huawei Technologies
07.2017 - 02.2018

Account Director - Telkom Consumer and Business Groups

Huawei Technologies
01.2017 - 06.2017

Channel Marketing, Key Account Telkom Business Mobile

Huawei Technologies
06.2015 - 12.2016

Senior National Team and Operations Manager

Huawei Technologies
09.2013 - 05.2015

Regional Manager Gauteng and Inland

BlackBerry Account, Peaksmpi
04.2013 - 09.2013

Senior Brand Consultant

BlackBerry Account, Peaksmpi
03.2012 - 03.2013

Brand Consultant

BlackBerry Account, Peaksmpi
10.2010 - 02.2012

BBA - Change Management, Project Management

Regenesys Business School

Certificate in Business Management Fundamentals -

USB Executive Development

Business Process Design And Strategic Management -

MIT Sloane

Entrepreneurship, Sales Management, Marketing, Business Communication

Vanderbijlpark College

Graphic Communication and Design -

Vaal Triangle Technicon

High School Diploma -

Pro Arte School of Art, Music, Ballet And Drama

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Gerda Engelbrecht