Gerald Langton
Pretoria
Summary
Experienced sales professional with a strong background in the photographic and broadcast industries, currently driving business growth at Canon South Africa through strategic sales initiatives and client service excellence. Proven track record in managing high-value transactions and expanding market presence, supported by expertise in video broadcasting and technical advising. Demonstrated ability to cultivate lasting client relationships, optimise sales strategies, and lead teams effectively. Career goal: to leverage extensive industry knowledge and skills in a leadership role that fosters innovation and market expansion.
Overview
18
18
years of professional experience
Work History
Business Development Manager
Canon South Africa
Pretoria, South Africa
03.2021 - Current
- ISB Business Development: Driving growth in the Imaging Solutions Business sector, focusing on B2B engagements, high-end, and professional imaging technologies.
- Sub-Sahara Africa Market Expansion: Strategic development in South Africa and the wider Sub-Saharan region, utilising specialized local expertise and direct partner support to grow the Business footprint.
- ITCG Image Communications Expertise: Deep knowledge of professional imaging solutions, including 4K PTZ camera systems, cinema cameras, and professional video solutions. Introduced Canon Broadcast lenses into the South African Market.
SALES
OUTDOORPHOTO
Pretoria, South Africa
03.2017 - 03.2021
- Camera sales, Video & Pro Broadcast sales
- All sales ranging from used gear, Pro lighting, sound and Pro Broadcast.
- Expanded company portfolio by developing new and existing business opportunities
- Introduced video and broadcast products, enhancing service offerings
- Client service excellence
- Knowledge and expertise in the Photographic industry
- Technical and practical advisor
- Organised daily tasks to increase store efficiency and customer service
- Stock taking, keeping store neat and tidy
SALES
ORMS PROPHOTO WAREHOUSE
11.2012 - 02.2017
- Closed significant Broadcast and Camera deals, contributing to overall revenue growth
- Developed and expanded database of professional clientele to enhance sales opportunities
- Camera sales, Pro Broadcast sales
- Maintained in-depth knowledge of photographic products to provide informed customer guidance
- All sales ranging from Used gear Pro lighting and Pro Broadcast, Excellent time management
- Technical and practical advisor
- Delivered exceptional front of house service
- Conducted stock taking to ensure accurate inventory
CLIENT LIAISON/ EDITING
ORMS PHOTOBOOKS
12.2011 - 11.2012
- Monitored order timelines to guarantee on-time delivery of designs and edits.
- Assisted production team by documenting processes, enhancing team knowledge through blog entries.
- Collaborated with team members to achieve target results.
- Managed complaints with calm, clear communication and problem-solving.
- Maintained clean, safe working environments to eliminate accident risks.
ASSISTANT MANAGER
FUGU RESTAURANT
10.2010 - 12.2011
- Managed front of house and kitchen operations to ensure smooth service delivery
- Hands on front of house
- Oversaw stock purchasing and maintenance to support operational needs
- Conducted monthly precision stock takes to maintain inventory accuracy
- Conducted official pilot software training sessions
SALES
Earth Scout
12.2007 - 01.2009
- Executed sales and upselling strategies for outdoor and trail running equipment.
- Managed daily shop operations, ensuring smooth opening and closing procedures.
- Coordinated client rental operations and managed stock levels for events.
- Managed stock levels and coordinated events.
- Assisted with management tasks.
- Supported logistics at outdoor events
Education
High School - English, Afrikaans, Economics, History, Geography, Business economics
KNYSNA HIGH / INTEC COLLEGE
Knysna, WC01-2007
Skills
- Sales strategy
- Client relationship management
- Sales negotiation
- Market analysis
- Brand development
- Technical advising
- Database management
- Event coordination
- Adaptive problem solving
- Time management
Additional information
Please feel free to contact me for client testimonials. I am a self starter, extremely motivated and always willing to learn and grow within a company. I take initiative at every turn and believe team work is the key to success. I have always been extremely passionate about video and music as well as following trends in the industry I am in.
References
- Hedrus Van Der Merwe, hedrus@outdoorphoto.co.za, 012 348 3693
- Mike Ormord, Mike@orms.co.za, 021 465 3573
- Pamela Mckenzie, pam@orms.co.za, 021 465 3573
- Mike Vietrie, mike@faircapegroup.co.za, 021 812 2706
- Mark Mostert, mark@earthscout.co.za, 044 382 7140
Personal Information
- ID Number: 8908175364088
- Age: 36
- Health Status: Excellent
Languages
English
Proficient
C2
Afrikaans
Advanced
C1
Interests
- Film making, specifically weddings
- Streaming
- Golf & exercising
Timeline
Business Development Manager
Canon South Africa
03.2021 - Current
SALES
OUTDOORPHOTO
03.2017 - 03.2021
SALES
ORMS PROPHOTO WAREHOUSE
11.2012 - 02.2017
CLIENT LIAISON/ EDITING
ORMS PHOTOBOOKS
12.2011 - 11.2012
ASSISTANT MANAGER
FUGU RESTAURANT
10.2010 - 12.2011
SALES
Earth Scout
12.2007 - 01.2009
High School - English, Afrikaans, Economics, History, Geography, Business economics
KNYSNA HIGH / INTEC COLLEGE