Gerald Bothma
Paarl
Summary
Accomplished Managing Director with extensive experience in strategic sales management and customer relationship enhancement. Proven track record in expanding customer bases and driving annuity profits through innovative market strategies. Expertise in key account management, sales training, and leadership development, demonstrated by directing teams to achieve business growth and stability. Adept at crafting budgets and aligning market strategies with corporate objectives to secure major clients and boost revenue. Career progression marked by successful roles at Nashua Cape Town, Nashua Limited Head Office, and Gestetner South Africa, showcasing a commitment to operational efficiency and team performance enhancement. Proficient in MS Office applications, email communication, and internet research.
Overview
30
30
years of professional experience
Work History
Managing Director
Unifii / Unified Power
03.2018 - Current
- Expanded customer base, driving annuity profits through strategic initiatives.
- Developed market strategy for product introduction and company growth.
- Established new customer accounts across all product lines to strengthen market presence.
- Appointed and trained staff on effective sales techniques and extensive product knowledge.
- Provided in-field sales support to enhance team performance and client satisfaction.
General Sales Manager
Nashua Cape Town
02.2010 - 03.2018
- :1. Directed eight teams of 64 salespeople, enhancing business growth and stability.
- 2. Led training programs to boost skills and increase staff retention.
- 3. Crafted yearly budgets and market strategies in alignment with Nashua's goals.
- 4. Spearheaded key account tenders, securing major clients and boosting revenue.
- 5. Enhanced business performance by fostering a collaborative team environment.
- 6. Increased financial profits through strategic leadership across all teams.
- 7. Managed sales teams to ensure alignment with global strategies.
Regional Manager
Nashua Limited Head office
10.2008 - 02.2010
- Drove Nashua’s market strategy, achieving financial profitability across all business segments.
- Managed 10 franchises in South Africa, ensuring personalized strategies for growth.
- Stabilized operations by implementing effective strategies across franchises.
- Developed tailored market objectives to enhance franchise performance.
- Oversaw training programs to improve staff retention and operational efficiency.
- Assisted with key account tenders, securing major customer acquisitions.
- Provided support to franchisees in executing strategic initiatives.
Area Manager
Nashua Western Cape
09.2006 - 10.2008
- Turned business from loss to profit within 4 months.
- Business stabilisation and growth
- Launched a new business division focused on expanding service offerings.
- Conducted staff recruitment and training sessions to build a skilled team.
- Executed marketing strategies to promote products and increase brand awareness.
- Organised accounts into portfolios to manage client relationships effectively.
- Reason for leaving: Growth opportunity in the Nashua Group of companies
New business sales manager
Nashua Cape Town
02.2003 - 08.2006
- Established targets and budget to propel new business team growth.
- Appointed and trained sales personnel, enhancing team performance.
- Accompanied sales team on client appointments, building strong relationships.
- Maintained focus among sales staff, boosting morale with positivity.
- Identified opportunities in Nashua for increased market share.
- Aligned ambitious goals with corporate objectives.
- Delivered presentations to engage corporate stakeholders.
Special accounts sales executive
Nashua Cape Town
06.2001 - 01.2003
- Maintaining relationship with existing clients
- Preparing presentations and proposals
- Keeping clients updated on latest trends and technology
- Contacting clients on a regular basis with a view to extending their existing contracts
- Preparing sales reports
- Reason for leaving: Offered internal promotion
New business sales executive
Gestetner South Africa
02.1997 - 03.2001
- Sales
- Canvassing for new business
- Preparing Proposals
- Marketing exercises to introduce new products to clients
- Reason for leaving: Offered a position with Nashua Cape Town.
Odd jobs
Work in America
01.1996 - 01.1997
Education
INSTITUTION - Sales management
Damelin Education Group
Cape Town01.2005
MATRIC - Education
Technical High Louis Botha
Bloemfontein01.1995
Skills
- Sales strategy development
- Strategic Sales Management
- Key account management
- Sales training
- Customer relationship management
- Leadership Development
- MS Office (Word, Excel, Power Point)
- E-Mail & Internet
Brand development
Business development
Business process improvement
Languages
English
Custom Section
Excellent
Interests
- golf
- Cricket
- Hiking
- Biking
- gym
References
- Marc Moolman, 083 – 625 0280, Nashua Cape Town
- Tony Greenwood, 083 - 6287777, Nashua Cape Town
- Cathy Tutton, 083 - 6441111, Nashua Cape Town
Accomplishments
- Numerous sales awards over the years
- Extensive incentive trips
- Upsold additional products, increasing monthly revenue 150%
- Implemented sales process, streamlining work and increasing efficiency 100%
- Collaborated with team of 24 in development of CRM program.
- Supervised team responsible for executing well on projects, leading to 72% increased revenue.
Hobbies and Interests
- Golf
- Gym
- Rugby
- Moto Cross
Personal Information
ID Number: 770801 5152 086
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Managing Director
Unifii / Unified Power
03.2018 - Current
General Sales Manager
Nashua Cape Town
02.2010 - 03.2018
Regional Manager
Nashua Limited Head office
10.2008 - 02.2010
Area Manager
Nashua Western Cape
09.2006 - 10.2008
New business sales manager
Nashua Cape Town
02.2003 - 08.2006
Special accounts sales executive
Nashua Cape Town
06.2001 - 01.2003
New business sales executive
Gestetner South Africa
02.1997 - 03.2001
Odd jobs
Work in America
01.1996 - 01.1997
INSTITUTION - Sales management
Damelin Education Group
MATRIC - Education
Technical High Louis Botha