GEORGE MALULEKE
Account Manager
Sunnyside, Pretoria
Overview
9
9
years of professional experience
6
6
Certifications
Work History
Sales Learner (Merchandiser Order Taker)
AMALGAMATED BEVERAGES INDUSTRIES
Midrand Olifantfontein
- Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
- Support marketing executives in organizing various projects
- Conduct market research and analyze consumer rating reports/questionnaires
- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings)
- Update spreadsheets, databases, and inventories with statistical, financial and non-financial information
- Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
- Prepareanddeliverpromotionalpresentations
- Compose and post online content on the companywebsiteandsocialmediaaccounts
- Writemarketingliterature(brochures,press releasesetc)
- Compose and post online content on the companywebsiteandsocialmediaaccounts
- Communicatedirectlywithclientsand encouragetrustingrelationships
- CONT..
- Key Accounts: Shoprite Liquor | Game Liquor | Checkers liquor
- Maximize sales volume and market share
- Implement national/regional promotions in relation to the segmented channel management process
- Achieve pre-determined sales/brands and market share targets
- Influence liquor retail pricing with segments
- Maintain stock levels within segments
- Service outlets
- Develop sound business relationships
- Maintain customer call rate as per SAB tailored service packages sector
- Conduct regular account reviews
- Provide merchandising support
- Handle customer and consumer complaints and queries
- Manage product quality in relation to
- SAB quality standards
- Manage the sales administration
- Compile daily and weekly reports
- Determine pre-call planning objectives
- Manage B.T.L placements
- Conduct personal SEC audits
- Develop sound customer relations.
Marketing Coodinator
Amalgamated Beverages Industries. SalesLearner, SUSCA WATTS ACADEMY
01.2014
Accounts Manager
CCBSA, COCA COLA BEVERAGES
Midrand Olifantfontein
05.2017 - Current
- Key Accounts: Pick & Pay | Checkers | Spar | Game | Makro
- Collaborated with purchasing department to reconcile vendor invoices and facilitate payments.
- Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes.
- Identified key entry points to enhance market penetration and maximize returns.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Educated clients on new products or services to increase customer engagement with brand.
- Negotiated prices for products and freights to reduce cost of acquisition by achieving lower price.
- Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
- Monitored and analyzed customer feedback to identify opportunities for improvement.
- Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
- Coordinated with internal teams to facilitate prompt delivery of client projects.
- Developed and implemented strategies to increase client retention.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
Area Sales Manager
PLATCO
02.2017 - 03.2017
- Driving sell out and STB activations in accordance with targets
- Developing new business
- Negotiating and implementing ad hoc promotions in order to increase sales
- Ensuring timely implementation of promotional activities and communicating non-compliance
- Negotiating and managing shelf space/visibility
- Negotiating for POS to be put up in store
- Identifying in-store cross-merchandising opportunities and implementing accordingly
- Ensuring adequate stock on shelf considering ROS and planned activites
- Monitoring in-store pricing and communicate anomalies to store owner/manager and distributors
- Managing reverse logistics with relevant distributors
- Training of store sales consultants and distributor sales staff
- Holding monthly business reviews with relevant store managers and regional managers
- Recruiting and arranging training for installers in accordance to area requirements
- Supporting installers with marketing collateral and business planning
- Contacting monthly sales meetings with distributor sales force
- Supporting the marketing team on planned consumer activations
- Following a planned daily route cycle, include distributor sales staff where possible
- Managing Platco assets in line with policies
- Identify and implement new business opportunities
- Executing avilability of products
- Formulate account reviews
- Formulate account plans
- Manage and optomize accounts
- Manage and maintain assets
- Generate orders
- Execute promotions
- Manage cash and credit accounts
- Compile competitor report knowledge
- Sales/marketing principles and practices
- CCBSA product knowledge
- TSP principles
- Manage execution standards
- Merchandising and cooler management
- Trade replacement
- Order taking SAP/other mobile applications
- Credit management.
Sales Representative
SAB, SOUTH AFRICAN BREWERIES
08.2016 - 01.2017
Marketing Assistant
KHABANE TACTICAL SECURITY SOLUTIONS
06.2015 - 12.2015
- Reason for leaving: AB Imbev was taking over
- SABMiller
- No new contracts were being offered
- Reason for leaving: The business was closed.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Conducted thorough research to construct creative and fresh ideas.
- Used lead generation software to create organized lists of prospective customers.
- Compiled product and customer data to generate informed profit projections.
- Generated leads through phone calls, emails and face-to-face interactions.
- Tracked marketing efforts to monitor results in real-time.
- Identified appropriate marketing channels and target customers for campaigns.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Tracked key performance indicators to measure success of campaigns.
Promotions Assistant
PESSO MARKETING
01.2015 - 05.2015
- Reason for leaving: Fixed term contract
- Plan, direct and produce collateral materials, such as posters and give-aways
- To create extra interest in the purchase of a product or service for clients
- Monitor the mobilization of a campaign team to advance campaign goals
- Inspect layouts and advertising copy
- Commercial aspects of the Sales environment Customer Care
- CustomerManagementMarketing
- Essentials Merchandising Standards
- ManagementEssentials
- Communications
- Reason for leaving: Development
- CONT..
- Help distribute marketing materials
- Help organize marketing events
- Manage and update the company database and customer relationship management systems (CRM)
- Assist in marketing and advertising promotional activities (e.g
- Social media, direct mail, and web)
- Help with the planning and hosting of marketing events
- Preparedetailedpromotionalpresentations
- Monitor all social media platforms for trending news, ideas and feedback
- Researchandevaluatecompetitormarketing anddigitalcontent.
Education
MSC - undefined
Business College
National Diploma - Marketing Management
Skills
Languages
Certification
MS Office
Additional Information
- Provided upon Request.
Timeline
Accounts Manager
CCBSA, COCA COLA BEVERAGES
05.2017 - Current
Area Sales Manager
PLATCO
02.2017 - 03.2017
Sales Representative
SAB, SOUTH AFRICAN BREWERIES
08.2016 - 01.2017
Marketing Assistant
KHABANE TACTICAL SECURITY SOLUTIONS
06.2015 - 12.2015
Promotions Assistant
PESSO MARKETING
01.2015 - 05.2015
Marketing Coodinator
Amalgamated Beverages Industries. SalesLearner, SUSCA WATTS ACADEMY
01.2014
Sales Learner (Merchandiser Order Taker)
AMALGAMATED BEVERAGES INDUSTRIES
MSC - undefined
Business College