George Masemola
Head of Sales
Kempton Park
Work Preference
Summary
I am a resourceful, levelheaded Senior Manager with progressive proven records of formulation and execution of strategic, financial and sales plans to achieve company goals. Possess excellent client-facing and employee skills. Adept at defining company direction and optimizing business opportunities. Talented at nurturing and growing business. Skilled at evaluating opportunities and risks. Able to deliver innovative new solutions to challenges. Collaborative leader, successful in building and motivating dynamic teams Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
19
19
years of professional experience
Work History
Head of Public Sector Sales
Bayport Financial Services
Johannesburg South, Gauteng, South Africa
09.2022 - Current
- Develop and drive the execution of a sales strategy and plan to deliver on the Public Sector financial wellness, debt consolidation and financial literacy targets set by the business.
- Take primary responsibility for building and leveraging key relationships within the Public Sector space to ensure ongoing access and permission to present the Bayport financial wellness value proposition to Public Sector employees within departments.
- Utilizing the existing relationships, activations, and sales channels, take full responsibility for achievement of the public sector sales targets and grow the public sector customer base.
- Ensures that the financial wellness and loan consolidation value proposition is correctly and comprehensively presented by the sales channels leading to responsible growth of the Bayport loan book in accordance with set targets and budgets.
- Ensures high and ethical levels of customer service to maintain good business relationships with public sector customers.
- The Head of Public Sector Sales is responsible for planning, management, operational discipline, and brand management at all points of presence and all Public Sector employer sites.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Proved successful working within tight deadlines and a fast-paced environment.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Resolved problems, improved operations and provided exceptional service.
- Learned and adapted quickly to new technology and software applications.
- Organized and detail-oriented with a strong work ethic.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Paid attention to detail while completing assignments.
- Strengthened communication skills through regular interactions with others.
Business Unit Manager
Axiz Group
Johannesburg South, Gauteng, South Africa, ZA
09.2017 - 08.2022
- Incorporate Axiz procedures and policies into the operations of the business unit.
- Monitor and review business unit budget activities.
- Manage business activities focusing on the financial and strategic growth of the organization & vendor portfolio.
- Create new marketing strategies and monitor QA and QC measures.
- Build a strong relationship with the customers to maintain good revenue growth.
- Manage start-up costs and finances of the business unit by efficient financial management.
- Create a harmonious working environment, train, mentor staff, and motivate all team members to perform efficiently.
- Explore and analyses market trends and identify new opportunities in the assigned region for vendors & Axiz.
- Coordinate with the marketing team to develop and implement operational plans for new product launches.
- Implemented innovative marketing initiatives for increased brand visibility and customer engagement.
- Developed strong team dynamics through regular communication, resulting in improved performance.
- Balanced risk management with strategic objectives to optimize overall business performance outcomes.
- Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
- Established productive relationships with key stakeholders, ensuring alignment of business objectives.
- Enhanced employee skills with targeted training programs, contributing to a high-performing workforce.
- Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
- Conducted detailed market analysis for informed decision-making and strategic planning.
- Championed process improvements that resulted in increased operational efficiency and reduced overhead expenses.
- Led the development of new product offerings, expanding the company''s market share and revenue streams.
- Identified growth opportunities by staying current on industry trends and competitive landscape insights.
- Increased efficiency by implementing new business unit strategies and streamlining operations.
- Strengthened organizational culture by promoting core values throughout daily operations.
- Negotiated contracts with vendors for cost-effective procurement of goods and services.
- Facilitated cross-functional collaboration, fostering an environment of teamwork and innovation.
- Drove continuous improvement initiatives by soliciting feedback from employees and conducting regular reviews.
- Managed budgets and resources effectively to achieve financial goals and maximize profitability.
- Optimized supply chain processes, reducing costs while maintaining quality standards.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Developed detailed plans based on broad guidance and direction.
- Launched quality assurance practices for each phase of development
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Managed senior-level personnel working in marketing and sales capacities.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Established team priorities, maintained schedules and monitored performance.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
National Lead Consultant: Client Contract Management
SITA
11.2014 - 08.2017
- Company Overview: State Information Technology Agency
- Overseeing, managing, and executing projects/activities for state entities.
- Establish relationships, monitoring, measuring, and maintaining client contracts, in accordance with legislative requirements and best practices.
- Determining and assess existing customer needs, and ICT profiles to provide an effective course of action and solution approach to deliver within existing contractual constraints, policies, and SITA commercial service catalogue.
- Oversee and ensure compliance, in implementing standardization of professional engagement approach across all clusters (government departments & state-owned entities) implementations to deliver common and unified products.
- Mentor and manage a team of 8 resources including 6 account managers and 2 administrators.
- Prepare monthly reports for SITA Exco and department heads.
- State Information Technology Agency
SADC Business Manager
Morpho South Africa
Johannesburg South, Gauteng, South Africa
04.2012 - 10.2014
- Improve the organization’s market position and achieve financial growth.
- Define long-term organizational strategic goals, build key customer relationships, identify business opportunities, negotiate, and close business deals in the SADC region.
- Maintain extensive knowledge of current market conditions.
- Engage with the internal teams, marketing, finance, operations, and other managers to increase sales opportunities and thereby maximize revenue for the organization.
- Manage Key existing clients and ensure they stay satisfied and positive.
- Prepare presentations on solutions and services that meet or predict the clients’ future needs.
- Managed cross-functional teams, ensuring timely completion of projects within budget constraints.
- Enhanced customer satisfaction, providing personalized service solutions based on client feedback.
- Spearheaded launch of new products, overseeing all phases from concept to market introduction.
- Instituted data-driven approach to decision-making, leveraging analytics to guide business strategies.
- Implemented cost-cutting measures, resulting in substantial savings for the organization without compromising on quality or performance.
Business Development Manager/Key Accounts Manager (Assistant Sales Manager)
Compass Waste Services
Johannesburg South, Gauteng, South Africa
07.2008 - 03.2012
- Building and managing customer demands, perceptions, and relationships through orchestrated integrated marketing efforts.
- Actively promoted the company and its products and services by implementing a focused marketing campaign based on actual market research.
- Coached and managed a team of 5 sales representatives.
- Managed their budget and reported on the sales funnel to management.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Sales Executive/Accounts Manager
Metro File
Johannesburg South, Gauteng, South Africa
01.2007 - 06.2008
- Presenting, promoting, and selling products and services by employing well-founded arguments to engage both current and potential customers.
- Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
- Establish, develop, and maintain positive business and customer relationships.
- Reach out to customer leads through cold calling.
- Expedite the resolution of customer problems and complaints to maximize satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Education
National Diploma in Marketing Management - Management Sciences
Tshwane University of Technology
Pretoria, South Africa10.2009
Management Development Program NQF Level 7 - Business Management
UNISA Business School
Johannesburg, South Africa10.2019
Level 1 AUT - Unit trust and Investment Course
Boston College
Johannesburg, South Africa11.2005
Financial Planning 1 Certificate - 20 Credits FAIS
SANLAM
Johannesburg, South Africa10.2006
Business Writing and Legal Documents - Communications
University of Western Cape
Western Cape, South Africa12.2012
PGDip Business Administration - Business Administration And Management
Milpark Education
Johannesburg, South Africa12.2025
Skills
Digital Marketing
Sales & Marketing
Communication
Supply Chain Management
Planning/Organizing
Analytical
Customer Service
Project Manager
Presentation and Negotiation
Financial Management
Strategic Planning and Implementation
Forecasting & Budgeting
Business Development
Key Account Management
Coordination & Hosting of Events
Relationship Management
SAP Appl
SLA Composition/Drafting for Public & Corporate
Territory management
Brand Management
Competitor Analysis
Price Strategies
Leadership
Channel Management
Partner Management
Account Planning
Coaching/Mentoring
Microsoft Appl
Bid Management
Teamwork and collaboration
Problem-solving
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Afrikaans
Intermediate (B1)
Xhosa
Elementary (A2)
Software
Microsoft 360
CRM (sales Force)
Linux
SAP
Advance Microsoft Excel
Microsoft Power Point
Google Workspace
Adobe Creative Suite
Interests
Sports
Travelling
Reading
Expose
Quote
Fact explains nothing. On the contrary, it is fact that requires explanation.
Marilynne Robinson
Timeline
Head of Public Sector Sales
Bayport Financial Services
09.2022 - Current
Business Unit Manager
Axiz Group
09.2017 - 08.2022
National Lead Consultant: Client Contract Management
SITA
11.2014 - 08.2017
SADC Business Manager
Morpho South Africa
04.2012 - 10.2014
Business Development Manager/Key Accounts Manager (Assistant Sales Manager)
Compass Waste Services
07.2008 - 03.2012
Sales Executive/Accounts Manager
Metro File
01.2007 - 06.2008
National Diploma in Marketing Management - Management Sciences
Tshwane University of Technology
Management Development Program NQF Level 7 - Business Management
UNISA Business School
Level 1 AUT - Unit trust and Investment Course
Boston College
Financial Planning 1 Certificate - 20 Credits FAIS
SANLAM
Business Writing and Legal Documents - Communications
University of Western Cape
PGDip Business Administration - Business Administration And Management
Milpark Education
Formal Qualifications
- Matric
- National Diploma in Marketing Management, Tshwane University of Technology
- Management Development Program NQF Level 7, UNISA Business School
- Level 1 AUT, Boston College, Unit trust and Investment Course
- Financial Planning 1 Certificate, SANLAM, 20 Credits FAIS
- Business Writing and Legal Documents, University of Western Cape
- PGDip Business Administration, Milpark Education, current, 2025-12-31
Other Courses Attended
- Leadership Training
- Life Skills Development Training
- Counselling
- Excel Advance
- End User Computing
- Pastel V5.0
- Call Centre Management Certificate
- Budgeting and Tender Certificate
- Practical Selling
- Miller Heiman Strategic Selling
- Emotional Intelligence
- Project Management Solution Implementation Methodology (Similar to PMBOK)
Skills - Matrix
5, 5, 5, 4, 5, 5, 5, 4, 5, 5, 5, 5, 5, 5, 5, 5, 3, 5, 5, 4, 5, 5, 5, 5, 5, 5, 5, 5, 5
Career Summary
Head of Public Sector Sales, Bayport Financial Services, 2022-09-01, Business Unit Manager, Microfocus, SUSE, & Citrix Axiz, 2017-09-01, 2022-08-31, National Lead Consultant: Client Contract Management, SITA, 2014-11-01, 2017-08-31, SADC Business Manager, Morpho South Africa, 2012-04-01, 2014-10-31, New Business Developer/Key Accounts Manager (Assistant Sales Manager), Compass Waste Services, 2008-07-01, 2012-03-31, Sales Executive/Accounts Manager, Metro File, 2007-01-01, 2008-06-30
Previous Work Experience
available on request
Personal Information
Availability: TBA
References
on request
Editorials
- ITWeb Editorial, https://www.itweb.co.za/content/RgeVDvPol13qKJN3?utm_source=enews&utm_medium=email
- ITWeb Office, https://www.itweb.co.za/office/axiz/content/PmxVE7KXOa3MQY85
Formal Qualifications
- Matric
- National Diploma in Marketing Management, Tshwane University of Technology
- Management Development Program NQF Level 7, UNISA Business School
- Level 1 AUT, Boston College, Unit trust and Investment Course
- Financial Planning 1 Certificate, SANLAM, 20 Credits FAIS
- Business Writing and Legal Documents, University of Western Cape
- PGDip Business Administration, Milpark Education, current, 2025-12-31
Other Courses Attended
- Leadership Training
- Life Skills Development Training
- Counselling
- Excel Advance
- End User Computing
- Pastel V5.0
- Call Centre Management Certificate
- Budgeting and Tender Certificate
- Practical Selling
- Miller Heiman Strategic Selling
- Emotional Intelligence
- Project Management Solution Implementation Methodology (Similar to PMBOK)
Skills - Matrix
5, 5, 5, 4, 5, 5, 5, 4, 5, 5, 5, 5, 5, 5, 5, 5, 3, 5, 5, 4, 5, 5, 5, 5, 5, 5, 5, 5, 5
Career Summary
Head of Public Sector Sales, Bayport Financial Services, 2022-09-01, Business Unit Manager, Microfocus, SUSE, & Citrix Axiz, 2017-09-01, 2022-08-31, National Lead Consultant: Client Contract Management, SITA, 2014-11-01, 2017-08-31, SADC Business Manager, Morpho South Africa, 2012-04-01, 2014-10-31, New Business Developer/Key Accounts Manager (Assistant Sales Manager), Compass Waste Services, 2008-07-01, 2012-03-31, Sales Executive/Accounts Manager, Metro File, 2007-01-01, 2008-06-30
Previous Work Experience
available on request
Personal Information
Availability: TBA
References
on request