Gabula Mahonga
Durban
Summary
Driven professional with a passion for business development, marketing and customer relationships
Overview
15
15
years of professional experience
Work History
Director/ Owner
Lulonga Communications
11.2016 - Current
- Leading tendering and bidding efforts for communications and marketing projects.
- Managing administrative functions to meet strict deadlines.
- Overseeing logistics for the supply and delivery of goods.
- Cultivating long-term relationships with key clients to enhance service delivery.
- Acting as the face of the company in high-level meetings and negotiations.
- Engaging with stakeholders in both public and private sectors.
Prompt Sales Rep
British American Tobacco
08.2013 - 08.2015
- Opened and established a new market territory in the East London area.
- Strengthened BAT's competitive position by optimizing product availability and visibility.
- Built strategic relationships with retailers and internal stakeholders.
- Managed customer development process including new brand launches, model stock management and customer credit.
- Overseeing full marketing function of BAT brands including brand story communication activities and ensuring maximum visibility of BAT brands.
- Removing the third party and commanding the transaction relationship offering an unrivalled sales service and reinforcing BAT as a benchmark supplier.
- Driving the company's volume targets and preventing any out of stock situations by ensuring that enough stock is available and utilising the provided tools.
- Owned customer delivery processes and resolved issues with logistics partners.
Brand Activations Manager
Thinktank Media
10.2010 - 04.2013
- Led activation campaigns for SAB brands including Castle Lite, Castle Lager, Castle Milk Stout and Redds Premium Cider.
- Strategically positioned SAB brands to the main market target audience in order to reinforce brand choice and increase sales volume.
- Coordinated end-to-end project execution from planning to rollout.
- Recruited and trained promoters to align with brand strategies.
- Drove commercialization within target channels.
- Tracked performance of promotional activities and provided strategic insights for future campaigns.
Education
No Degree - MLAP
Duke Corporate Education
Johannesburg03-2023
BA - Communication
UNISA
Pretoria05-2019
Matriculated -
St Andrew's College
Makhanda01-2004
Skills
- Business Development
- Brand Management
- Trade Marketing
- Communications
- Leadership
- Project Management
LANGUAGES
Proficiencies: English, IsiXhosa
Timeline
Director/ Owner
Lulonga Communications
11.2016 - Current
Prompt Sales Rep
British American Tobacco
08.2013 - 08.2015
Brand Activations Manager
Thinktank Media
10.2010 - 04.2013
No Degree - MLAP
Duke Corporate Education
BA - Communication
UNISA
Matriculated -
St Andrew's College
References
Vumile Xegwana: Territory Sales Manager / British American Tobacco
Tel: 0824744515 / 0413970503
Sipamandla Mzamo: Account Director / Lulonga Communications
Tel: 0670069943
ADDITIONAL INFORMATION
Residential Area: Durban (Willing to relocate)
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