Gabrielle Corfield

Communications & Social Media Manager (Sept 2025 – Present)
Social Media Manager (Jan 2024 – Aug 2025)

Promoted after 1 year and 8 months for strong performance and strategic impact in corporate communications and social media engagement. Responsible for managing EFT Corporation and Scan to Pay’s corporate communications and social media presence across Africa. Oversee the social media strategy, content creation, and community engagement to grow brand visibility and drive engagement. Develop and execute PR initiatives, including press releases, blogs, media relations, and thought leadership pieces, to position the company as a leading voice in the fintech and payments industry. Collaborate with executives and regional teams to ensure consistent brand messaging, manage crisis communications, and deliver measurable results through analytics and reporting.

Key contributions include:

• Successfully supported the company’s rebrand from Ukheshe to EFT Corporation, leading rebrand campaigns across social media platforms and ensuring consistent brand visibility and positioning.
• Managing multi-channel social media platforms (LinkedIn, Facebook, YouTube) with a focus on growth, engagement, and thought leadership.
• Leading public relations efforts by conducting interviews with our thought leaders, drafting press releases with our PR agency, coordinating media opportunities, and strengthening relationships with agencies and journalists.
• Creating and implementing content strategies and campaigns aligned with business goals, including writing monthly LinkedIn newsletters, staff mailers, blogs, and other marketing emails.
• Writing core company communications including the company description, website copy, and boilerplates, as well as social media and digital marketing content.
• Monitoring brand sentiment and performance, providing monthly and quarterly analytics reports with insights to optimise communications strategies.
• Playing a key role in the company corporate events, including planning invitations, creating social media activity, drafting agendas and talking points for executives, liaising with speakers from global companies such as Visa and Mastercard, and providing event-day support and note-taking for press releases.

• Taught English from Grades 7–12 (Senior & FET Phases, including the IEB Matric syllabus) as well as Life Sciences, Computers, and Computer Applications Technology (CAT).
• Progressively advanced in responsibilities, culminating as Head of English Department and Head of Culture & Public Speaking.
• Designed and delivered CAPS- and IEB-aligned lesson plans, assessments, and examinations, while incorporating interactive teaching methods and smartboard technology to enhance learner engagement.
• Supported learners’ academic progress through differentiated instruction, tutoring, and early intervention strategies; maintained strong parent communication to address academic and behavioral concerns.
• Captured and reported marks using D6, wrote report comments, and monitored learner performance against set outcomes.
• Contributed to school life through extramurals (choir, netball, public speaking, eisteddfod), cultural events, open days, subject-choice evenings, and fundraising initiatives.
• Innovated online teaching solutions during the COVID-19 pandemic to ensure continuity of learning.
• Attended cluster meetings, IEB English conferences, and professional development workshops to stay current with curriculum and teaching trends.
• Mentored new teachers and collaborated on curriculum development to strengthen departmental delivery.

Key Achievements:

• Successfully prepared Grade 12 learners for final IEB examinations and was appointed as an IEB Matric Marker for Paper 1 in 2023.
• Established and led cultural programs such as the High School Spellathon, Matric Dances and Blood Drives.
• Strengthened departmental standards and cohesion as Head of English.

• Taught Grade 6 Social Sciences and Grade 7 English & English Literature, preparing lesson plans and assessments aligned with CAPS requirements.
• Set and marked all English assessments for Grade 6 and 7, ensuring accurate reporting and constructive learner feedback.
• Served as a Grade 7 register teacher, maintaining daily records and supporting learners’ academic and pastoral needs.
• Developed engaging worksheets and interactive lessons, adapting teaching strategies to accommodate learners with diverse abilities and barriers to learning.
• Maintained open communication with parents regarding academic progress and behavioral concerns, fostering strong school-home partnerships.
• Participated in extramural activities, including computer club, netball, and eisteddfod, contributing to the holistic development of learners.
• Assisted with school duties such as morning and break supervision to ensure a safe and structured environment.

• Acted as first point of contact, welcoming clients and assisting with queries in a professional and empathetic manner.
• Resolved customer problems and complaints.
• Managed patient files, appointment scheduling, and phone correspondence to ensure smooth clinic operations.
• Handled payments, daily cash-ups, and stock orders for medication and pet supplies with accuracy and accountability.
• Supported veterinarians by coordinating patient flow and providing clients with basic pet care advice.

Key Contribution:

• Built strong client relationships while ensuring efficient and professional front-desk operations.

• Provided one-on-one tutoring in English, creative writing, and exam preparation, tailoring lessons to individual student needs.
• Assisted learners with homework, projects, and study strategies, identifying and addressing areas of difficulty to improve understanding.
• Designed and marked practice tests and worksheets, offering constructive feedback to boost academic performance and confidence.
• Fostered strong relationships with students and parents to support ongoing learning and skill development.

Key Contribution:

• Helped students enhance study habits, test readiness, and self-confidence, leading to measurable improvements in academic results.