Fyona Wilson
Cape Town
Summary
ABOUT ME
Seasoned marketing and communications professional with nearly 20 years of experience specializing in innovation and performance marketing. Demonstrated success working with diverse clients and brands in local and international markets.
Results-oriented marketer skilled in driving growth and building brand equity through strategic planning and execution. Proficient in managing multiple platforms and deliverables to achieve desired outcomes.
10+ years of focused experience in digital marketing, specializing in brand, campaign, and data analytics. Consistently achieve and surpass key metrics through integrated approaches.
Results-driven professional with extensive experience managing complex budgets for multiple agencies. Proven ability to make quick and effective financial decisions.
Experienced professional with a broad background in FinTech and Financial Services. Notable achievements include:
- The launch of Nedbank Private Wealth
- Part of the award winning team that delivered Sanlam’s “One Rand Man and One Rand family”
- Performance marketing and consulting to MiWay and Absa on STI's
- Consulting and working on the pitch for Payfast POS/E-commerce (won)
Overview
24
24
years of professional experience
Work History
Consultant
Various
Cape Town
08.2019 - Current
- Brands/Portfolio: Mediclinic Hospital Group, Pernod Ricard, Absa, Cape Town Tourism, MiWay, Payfast.
- Digital strategy.
- Brand and communications planning
- Implemented financial management strategies to ensure accurate resource allocation and monitoring.
- Campaign execution, delivery, and optimization.
- Commercial, sales, and trade marketing experience
- Production management and delivery
- Maintained positive working relationship with fellow staff and management.
- Contributed to the success of the client's organization by improving performance, motivation, job satisfaction, hiring practices, training programs, and management systems.
- Evaluated existing systems and processes against industry best practices to enhance efficiency.
- Analyzed key performance indicators to identify effective strategies.
- Implemented strategies to maximize new opportunities.
- Part of Manco and Exco teams.
Business Director
MIRUM
Cape Town
10.2016 - 07.2019
- Brands/Portfolio: Hunter’s, Savanna, Klipdrift, Three Ships Whisky, 4th Street and Edge.
- Financial management of Portfolio
- Digital and e-commerce integration
- Team management
- Board and Exco involvement.
- Capabilities training
- Service Design
- Brand management.
- Part of the Diversity and Transformation team.
- Operations support.
- Established strong relationships with clients and partners to drive long-term growth.
- Collaborated with teams across departments on projects related to process optimization, product launches.
- Revised plans as needed to meet changing goals and requirements.
Business Director
THE KING JAMES GROUP
Cape Town
05.2015 - 07.2016
- Brands/Portfolio: Sanlam, The Democratic Alliance, The City of Cape Town, Johnnie Walker, Bell's.
- Social media planning, delivery, and management.
- Team management.
- Fee and retainer structures and oversight.
- Project delivery.
- Client service.
- Participated in budgeting process to contribute to economic success.
- Designed marketing campaigns to promote products or services in various channels.
Senior Account Director
FOXP2
Cape Town
10.2013 - 03.2015
- Brands/Portfolio: STANLIB, Anova Health, Diageo, Ugandan Breweries.
- 360 Campaigns, incl TV, radio and print.
- Activations and event planning and management.
- Trade and On-Con strategy and oversight.
- Local and international projects campaigns.
- Retainer and fee negotiations.
Account Director
M&C SAATCHI ABEL
Cape Town
08.2011 - 09.2013
- Brand/Portfolio: Nedbank Private Wealth, Heineken International.
- Launch of new brand, Nedbank Private Wealth, for UHNW consumers, including: 360 campaign, including product and brand launch, TV, radio, print, events, and collateral development.
- Gained experience working with various brands, including Mutzig, in Africa.
- Pitch work included Star and Gulder Lager.
- Team management.
- Reporting and insights.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects
Brand Director
TBWA
Cape Town
03.2009 - 05.2011
- Strategy, launch communications and advertising for e-tolling in South Africa.
- Liaising with stakeholders from government through to private policy makers.
- PR management and over sight.
- All work relating to capturing and documentation of project, incl the build.
- Crisis management.
- Training and regulation support.
- Project work included The Cape Town Book Fair & Queenspark.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
Account Director
DFGW
London, UK
03.2006 - 01.2009
- Brands/Portfolio: The Nuffield Hospital Group, The BBC, COI (various).
- Comms Strat, creative development and roll out for Nuffield - new "patients" target exceeded by 6 x the predicted model.
- TV, radio and print work for the BBC (radio 4) winner of several international awards, incl Cannes ad of the year.
- COI and pitch work varied and included brands such as HMRC and DEFRA.
Account Director
NITRO
London, UK
01.2005 - 01.2006
- TRESemmé.
- Launch campaign for TRESemme’s foray into the market place in the UK.
- Successful launch far exceeded expectations.
- Within year one, it was estimated that every second household in the UK had purchased at least 1 TRESemmé product in use.
Account Manager
VCCP
London, Uk
02.2001 - 01.2005
- Brands/Portfolio: o2, Grant's, The Balvenie.
- Competitor reviews
- Briefs
- Client service
- Project management
- Global campaigns for brand and retail
- High volume of production and roll out responsibility
- Responsible for running efficient status and inter agency meetings
- Third party and supplier relationship management
- PR oversight
- Liaised between account holders and various departments, communicating effectively to maintain customer satisfaction and uphold company protocols.
Education
Marketing - Marketing & PR
Oxford Brookes
SA12-1999
Skills
- Portfolio Growth
- Marketing Channel Development
- Strategic Marketing
- Business Development
- Partnership management
- Integrated Marketing
- Analytical Thinking
- Relationship Building
Affiliations
- PRISA (Public Relations Institute of South Africa)
- Agile
- SAFe
- Chase
- Dali
- Data Privacy Masterclass
Accomplishments
- Cannes
- Apex
- Webby
- Creative Circle
- D&aD
- Loeries
Timeline
Consultant
Various
08.2019 - Current
Business Director
MIRUM
10.2016 - 07.2019
Business Director
THE KING JAMES GROUP
05.2015 - 07.2016
Senior Account Director
FOXP2
10.2013 - 03.2015
Account Director
M&C SAATCHI ABEL
08.2011 - 09.2013
Brand Director
TBWA
03.2009 - 05.2011
Account Director
DFGW
03.2006 - 01.2009
Account Director
NITRO
01.2005 - 01.2006
Account Manager
VCCP
02.2001 - 01.2005
Marketing - Marketing & PR
Oxford Brookes
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