Fumani Baloyi

• Develop, implement, and manage SEM campaigns across platforms such as Google Ads, Microsoft Ads, and other PPC channels.
• Research and analyze target audiences, competitors, and market trends to create effective campaign strategies.
• Perform ongoing keyword discovery, expansion, and optimization to improve performance.
• Monitor, analyze, and optimize campaign performance, ensuring alignment with KPIs such as CTR, conversion rates, and ROI.
• Track and report on campaign performance using tools like Google Analytics, Google Ads, and Looker Studio.
• Generate insights and recommendations based on data to improve campaign effectiveness and meet business objectives.

• Conducted in-depth keyword research to uncover nationally and locally relevant terms that drove targeted traffic and resonated with each franchise location’s audience.
• Implemented scalable keywords and ensured a holistic approach to optimizing overall search engine performance.
• Crafted compelling and localized landing pages to ensure that each page maintained a consistent brand identity while catering to the unique preferences of diverse local audiences.
• Implemented strategies that maintained content consistency across multiple locations while eliminating redundancy.
• Addressed common technical challenges associated with franchise sites, from optimizing site architecture to ensuring top performance.

• Conducted technical SEO audits to identify and address website issues affecting search engine rankings.
• Evaluated website architecture, crawlability, site speed, and mobile responsiveness for optimization.
• Carried out comprehensive keyword research to identify relevant and high-performing keywords.
• Analyzed keyword trends, search volumes, and competition to inform content and SEO strategies.
• Collaborated with content creators, influencers, and marketing teams to execute SEO content strategy.
• Optimized existing content, created new content aligned with target keywords, and ensured content met user intent.
• Utilized tools like Google Analytics, Porter Metrics, and Looker Studio to track SEO performance.
• Generated regular reports, monitored key metrics, and provided insights for continuous SEO improvement.

• Led projects to increase SEO traffic and revenue for clients in Financial Services and FMCG sectors.
• Played a key role in testing, reporting, optimization, and forecasting of SEO to identify growth opportunities.
• Collaborated with web development teams to implement SEO best practices across client websites.
• Created technical roadmaps to ensure proper SEO implementation in website content.
• Worked with editorial and marketing teams to integrate SEO into content creation and marketing efforts.
• Monitored daily performance metrics using SEO tools like SEMrush, Screaming Frog, and Porter Metrics.
• Analyzed performance data to understand the effectiveness of SEO strategies and identify areas for improvement.

• Transitioned from a digital marketing generalist to a fully-fledged SEO Specialist role.
• Honed skills and evolved into a meticulous SEO professional through hands-on experience.
• Worked with clients across diverse industries including real estate, facilities management, banking, and consumer electronics.
• Developed optimization strategies to improve clients' search engine rankings.
• Conducted thorough research and utilized industry tools to inform strategy implementation.
• Monitored daily performance metrics and made adjustments for continuous improvement.
• Collaborated with other departments to align SEO strategies with overall marketing objectives.
• Updated website content and links regularly to maximize optimization and enhance search engine rankings.

• Held a generalist digital marketing position, gaining experience across various digital marketing areas.
• Discussed SEO requirements with clients and created optimization strategies for short- and long-term campaigns.
• Managed relationships with high-profile clients, translating their needs into effective strategies.
• Created consistent social media content with a unified tone and message.
• Improved page content, keyword relevance, and branding for SEO goals.
• Oversaw marketing calendar for timely content publication aligned with product releases.
• Drove collaboration across multiple teams for efficient delivery and process improvement.
• Evaluated monthly performance statistics to inform future strategies and make data-driven decisions.
• Proactively engaged with clients through various channels to provide valuable insights and guidance.

Majored in Economics and Management Elected as Residences Councilor for Student Representative Council in 2007

Matriculated with distinctions in Accounting, Business Economics, Economics and Xitsonga