Screaming Frog
Fumani Baloyi
SEO Specialist
Summary
I'm a passionate digital marketer and SEO specialist, focusing on driving organic growth strategies. My work involves leading SEO efforts to enhance client visibility, improve search rankings, and optimize digital assets for maximum online presence. Leveraging my technical SEO background, analytical skills, and deep industry knowledge, I develop effective strategies aligned with business goals.
I excel in collaborative environments, working closely with content creators, developers, designers, and marketing teams to ensure cohesive SEO strategies. My strong communication skills enable me to convey SEO requirements effectively, provide guidance, and build strong relationships, driving collective success.
Throughout my career, I've crafted and implemented comprehensive SEO strategies for clients across diverse industries, resulting in improved rankings, increased organic traffic, and tangible business growth.
Overview
8
8
years of professional experience
Work History
SEO Strategist
Integrated Digital Strategies
2023.10 - Current
Senior SEO Specialist
Nerdware
2023.05 - 2023.10
- Conducted technical SEO audits to identify and address website issues affecting search engine rankings.
- Evaluated website architecture, crawlability, site speed, and mobile responsiveness for optimization.
- Carried out comprehensive keyword research to identify relevant and high-performing keywords.
- Analyzed keyword trends, search volumes, and competition to inform content and SEO strategies.
- Collaborated with content creators, influencers, and marketing teams to execute SEO content strategy.
- Optimized existing content, created new content aligned with target keywords, and ensured content met user intent.
- Utilized tools like Google Analytics, Porter Metrics, and Looker Studio to track SEO performance.
- Generated regular reports, monitored key metrics, and provided insights for continuous SEO improvement.
SEO Specialist
Accenture Song
2022.08 - 2023.04
- Led projects to increase SEO traffic and revenue for clients in Financial Services and FMCG sectors.
- Played a key role in testing, reporting, optimization, and forecasting of SEO to identify growth opportunities.
- Collaborated with web development teams to implement SEO best practices across client websites.
- Created technical roadmaps to ensure proper SEO implementation in website content.
- Worked with editorial and marketing teams to integrate SEO into content creation and marketing efforts.
- Monitored daily performance metrics using SEO tools like SEMrush, Screaming Frog, and Porter Metrics.
- Analyzed performance data to understand the effectiveness of SEO strategies and identify areas for improvement.
SEO Specialist
Flume Digital Marketing & PR
2021.11 - 2022.07
- Transitioned from a digital marketing generalist to a fully-fledged SEO Specialist role.
- Honed skills and evolved into a meticulous SEO professional through hands-on experience.
- Worked with clients across diverse industries including real estate, facilities management, banking, and consumer electronics.
- Developed optimization strategies to improve clients' search engine rankings.
- Conducted thorough research and utilized industry tools to inform strategy implementation.
- Monitored daily performance metrics and made adjustments for continuous improvement.
- Collaborated with other departments to align SEO strategies with overall marketing objectives.
- Updated website content and links regularly to maximize optimization and enhance search engine rankings.
Digital Marketing Manager
Akio
2016.08 - 2021.10
- Held a generalist digital marketing position, gaining experience across various digital marketing areas.
- Discussed SEO requirements with clients and created optimization strategies for short- and long-term campaigns.
- Managed relationships with high-profile clients, translating their needs into effective strategies.
- Created consistent social media content with a unified tone and message.
- Improved page content, keyword relevance, and branding for SEO goals.
- Oversaw marketing calendar for timely content publication aligned with product releases.
- Drove collaboration across multiple teams for efficient delivery and process improvement.
- Evaluated monthly performance statistics to inform future strategies and make data-driven decisions.
- Proactively engaged with clients through various channels to provide valuable insights and guidance.
Education
Certificate - Graphic Design
University of Cape Town
Johannesburg 2017.01 - 2017.04
Bachelor of Commerce - Commerce
Rhodes University
Grahamstown 2006.02 - 2011.11
National Senior Certificate -
Hanyani Thomo High School
Giyani 2002.01 - 2005.12
Skills
SEO Strategy
Certifications
Fundamentals of Digital Marketing, Google, No Expiry
Google Analytics Certification, October 2024
Inbound Marketing Certification, November 2025
Software
Looker Studio
SEMrush
Google Analytics
Adobe CS
Timeline
SEO Strategist
Integrated Digital Strategies
2023.10 - Current
Senior SEO Specialist
Nerdware
2023.05 - 2023.10
SEO Specialist
Accenture Song
2022.08 - 2023.04
SEO Specialist
Flume Digital Marketing & PR
2021.11 - 2022.07
Certificate - Graphic Design
University of Cape Town
2017.01 - 2017.04
Digital Marketing Manager
Akio
2016.08 - 2021.10
Bachelor of Commerce - Commerce
Rhodes University
2006.02 - 2011.11
National Senior Certificate -
Hanyani Thomo High School
2002.01 - 2005.12
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