Frederik Auret
Upington
Summary
Highly motivated and results-oriented professional with over 16 years of experience in the agriculture and food industries. Proven expertise in international sales and marketing, procurement, logistics, and supply chain management. Skilled in building strong relationships with clients and suppliers, negotiating contracts, and optimizing operational efficiency. Seeking a challenging role where skills and experience can be leveraged to contribute to the success of a dynamic organization.
Commercial Manager possessing solid knowledge of performance reporting and financial and budgeting processes. Bringing 16-year background developing and implementing commercial strategies, conducting market research and analysis and coordinating with diverse teams. Confident communicator comfortable managing high volume of work.
Overview
14
14
years of professional experience
Work History
Export Marketing Manager
Goede Hoop Fruit (Pty) Ltd
04.2019 - 03.2020
- Managed export marketing of citrus, apples, pears, and stone fruit to key markets including China, USA, Europe, Middle East, South East Asia, and Russia
- Oversaw all aspects of the logistics process, including road, sea, and air freight
- Resolved quality claims and account sales queries, ensuring timely payments to suppliers
- Maintained strong relationships with producers and shareholders through regular market updates and feedback
- Adhered to international market demands and trends to ensure product quality and client satisfaction
Procurement & Sales Manager
Viking Fishing Group
08.2013 - 03.2019
- Managed national sales and marketing of 1900 tons of fresh and frozen seafood products annually
- Increased profitability by analyzing market trends and adjusting selling prices
- Developed and maintained strong business relationships with customers, suppliers, and service providers
- Managed debtor accounts and resolved all queries and claims
- Oversaw loading of shipping containers to various international markets
- Ensured compliance with industry regulations (DAFF, PPECB, NRCS) through effective documentation and management
- Led the HACCP team to maintain EU standards and ensure food safety
- Attended industry events and conventions to explore sales opportunities.
Procurement Manager (Raw Material & Traded Products)
Irvin & Johnson Limited (Cape Town - Head Office)
06.2009 - 07.2013
- Managed the procure-to-pay process for approximately 8000 tons of raw material and traded products annually
- Negotiated and managed contract supply agreements at the executive level
- Collaborated with co-packers in various countries to plan production and ensure timely delivery
- Developed and maintained strong supplier relationships to ensure adequate service levels to foodservice and retail channels
- Managed stock levels to prevent out-of-stock and overstock situations
- Liaised with 3rd party cold storage and distributors to optimize supply chain efficiency
General Manager
Flambago Central Kitchen
10.2005 - 05.2009
- Played a key role in the start-up of the business, including equipment procurement and staff recruitment
- Managed the purchasing of all food and beverage products and dry goods
- Oversaw sales and distribution to internal and external clients
- Developed and implemented a stock and cost control system to improve profitability
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Education
Bachelor of Commerce (BCom) - Business Economics
Stellenbosch University
Stellenbosch, Western Cape01.2009
Skills
- Microsoft Office Suite (Advanced)
- SAP R3 (4 years)
- Business Warehouse (SAP BW 3x) (4 years)
- Marel - Innova Production Software (4 years)
- IQ Retail (1 year)
- International Sales & Marketing
- Business Strategy & Implementation
- Supply Contract Negotiation
- Procurement Processes
- Demand Planning & Forecasting
- Product Costing
- Imports & Exports Logistics
- Production Planning
- HACCP Management
- Distribution channel management
Languages
English
Bilingual or Proficient (C2)
Afrikaans
Bilingual or Proficient (C2)
Traininganddevelopment
- Advanced HACCP, 2018
- HACCP Implementation and Auditing, 2019
- World-Class Tendering & Supplier Management (CommerceEdge), 2013
- Deloitte - Customs & Excise Training, 2012
Timeline
Export Marketing Manager
Goede Hoop Fruit (Pty) Ltd
04.2019 - 03.2020
Procurement & Sales Manager
Viking Fishing Group
08.2013 - 03.2019
Procurement Manager (Raw Material & Traded Products)
Irvin & Johnson Limited (Cape Town - Head Office)
06.2009 - 07.2013
General Manager
Flambago Central Kitchen
10.2005 - 05.2009
Bachelor of Commerce (BCom) - Business Economics
Stellenbosch University
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