SAP
MARKETING AND SALES EXCELLENCE SPECIALIST
BARLOWORLD EQUIPMENT
Johannesburg
01.2025 - Current
- Managing the whole portfolio of the Marketing and Sales excellence programme to meet Caterpillar dealer standards
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Championed the adoption of new software tools that streamlined workflows across multiple departments.
- Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
- Analyzed sales data to identify trends and adjust marketing strategies accordingly.
- Initiated sustainability program, reducing company's environmental impact.
- Designed employee recognition program that improved morale and reduced turnover.
- Improved team collaboration by initiating regular strategy meetings.
- Conducted in-depth market research for identifying new business opportunities.
- Facilitated workshops for professional development of junior staff members.
- Streamlined project delivery processes, reducing completion times significantly.
- Generated reports detailing findings and recommendations.
- Collected, arranged, and input information into database system.
- Conducted regular reviews of operations and identified areas for improvement.
- Created and managed project plans, timelines and budgets.
- Maintained database systems to track and analyze operational data.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Gathered, organized and input information into digital database.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Evaluated staff performance and provided coaching to address inefficiencies.
- Educated staff on organizational mission and goals to help employees achieve success.
- Streamlined communication processes, leading to improved collaboration between departments.
- Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
- Tracked key metrics and developed spreadsheets and data models.
- Created and distributed surveys for data collection and analysis.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Spearheaded rebranding initiatives, refreshing corporate identity and messaging to better resonate with target audiences.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Planned and executed events with public and private donors.
- Increased lead generation through data-driven audience segmentation and personalized content creation.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Educated team members on latest digital marketing trends and technologies, fostering culture of continuous learning.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.