Florence Musundwa

• Market research and sponsor acquisition
• Podcast content development and social media strategy
• Built a robust online presence via digital marketing initiatives and increased brand visibility drastically.
• Oversee podcast production development for superior market positioning.
• Nurtured industry relationships, facilitated collaboration opportunities.

Provide strategic direction and shape vision for Road Freight SME Summit, establishing a powerful platform to enhance growth and competitiveness of small and medium-sized enterprises in road freight and logistics sector.

• Established company brand for improved visibility and recognition.
• Developed business strategy by conducting comprehensive market research.
• Negotiated contracts with suppliers, secured competitive pricing and terms.

• Empowered women entrepreneurs in construction and facilities management sectors through targeted training.
• Provided mentorship and access to business opportunities for participants.

Facilitated skill development and network building to support business scaling.

• Fund Raising for Smart Procurement World - 2015 to 2017
• Annual Smart Supplier Conference and Supplier Entrepreneurship Competition (Western Cape, Durban and Gauteng) - 2015 to 2017
• Launched the Innovation and Information Communication Technology Smart Invest, supported by TELKOM and The Innovation Hub - 2016.
• Adjudication project management of SAB Kick Start competition - 2015.
• Ceramic Industries Group - Enterprise Supplier Development Roadshow - 2016
• Deep Learning Indaba - 2017.
• The ICT Channel Development Summit - 2017.
• LEXMARK ESD strategy project management - 2016.
• Grow Supplier ZA Nationwide Roadshow - 2018 (Five provinces completed)
• Rand Water Foundation Supplier development engagement Free State and Mpumalanga - 2019
• Telkom Future Makers SMME Conference - 2019

• Researching and analysing the feasibility of developing potential training topics into commercially viable offerings.
• Preparing and producing industry-specific conference material and information including themes and topics.
• Assisting small businesses in screening business deals by analysing market strategies, deal potentials and requirements along with funding models.
• Conducting research to identify new markets.

• As a shareholder of the Commercial Transport Academy, my responsibilities included a pivotal role in enhancing the transport sector by focusing on truck driver training. My work involved business development, fundraising and the conceptualisation of the women's mentorship program for women truck operators/entrepreneurs.

• Conducted market research to identify trending topics for future conferences.
• Delivered successful conferences by meticulously planning every detail from start to finish.
• Conducted post-event evaluations to gather insights and make improvements for future events.
• Improved delegate experience by promptly addressing their queries and concerns.

• Conducted market research to identify trending topics for future conferences.
• Delivered successful conferences by meticulously planning every detail from start to finish.
• Coordinated conference logistics to ensure smooth running of events.
• Resolved unexpected issues promptly, ensuring minimal disruption to scheduled proceedings.

A conference producer is responsible for the end-to-end development and execution of a conference. This includes researching industry trends, identifying key themes, curating content, securing high-level speakers, and designing the event agenda. They collaborate with marketing, sponsorship, and operations teams to ensure the event meets its strategic goals, engages the right audience, and delivers value to all stakeholders. The role requires strong project management, communication, and stakeholder engagement skills to produce impactful, content-driven events