Fikile Thambeka Ngcongo
Mpumalanga
Summary
Creative Marketing Coordinator with flair for developing and executing innovative campaigns. Proven track record in leveraging social media, SEO, and content marketing to boost brand visibility and drive engagement. Strong ability to collaborate with cross-functional teams and manage multiple projects simultaneously. Demonstrates strategic mindset and results-driven approach, delivering impactful solutions that align with business goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
MARKETING COORDINATOR
Grand Gaming Mpumalanga
Mpumalanga
06.2024 - Current
- Executed marketing campaigns and site promotions in collaboration with internal teams and external agencies, driving brand visibility and audience reach.
- Drive brand awareness and support the effective promotion of products and services across all channels.
- Manage social media platforms, including content creation, scheduling, performance tracking, and optimisation.
- Ensure brand consistency across all marketing materials in line with corporate identity guidelines.
- Collaborate with design teams to develop marketing campaigns, promotions, and communication materials.
- Plan and execute corporate events, activations, conferences, and sponsorships, including budgeting, logistics, and vendor coordination.
- Managed orders, invoicing, and payments for promotional items, corporate gifts, and branded materials, ensuring timely delivery and budget adherence.
- Maintain marketing budget tracking, including accruals, expenditures, and financial reporting.
- Prepare and submit monthly and quarterly marketing reports and performance statistics.
- Coordinated guest hosting at corporate and sporting events to elevate brand experience and engagement.
- Oversee distribution and quality control of marketing materials for events and promotions.
- Manage supplier relationships and ensure cost-effective service delivery.
- Administer sponsorships, including applications, logistics, payments, and promotional support.
- Coordinate annual reward programmes and stakeholder events.
- Build and maintain strong relationships with internal stakeholders, suppliers, and service providers.
- Onboard and manage suppliers on internal systems (e.g., SI portal) and maintain accurate records.
- Supervise and support marketing team members, including task allocation and performance coordination.
- Coordinate content for newsletters and internal communications.
- Manage travel and accommodation arrangements for team members and corporate events.
- Support procurement administration and ensure accurate record keeping.
- Coordinate Social and Economic Development (SED) initiatives and ensure accurate reporting.
- Ensure BEE compliance through effective use of BEE systems (e.g., BEE123).
- Represent the company at corporate and sponsored events to enhance brand visibility.
- Coordinate departmental procurement processes, including capturing quotations, processing invoices, and ensuring timely supplier payments.
MARKETING SUPPORT SPECIALIST
FST Craft Training Centre
Mpumalanga
03.2023 - 06.2024
- Develop and implement integrated sales and marketing strategies aligned with business growth objectives.
- Execute end-to-end marketing campaigns, promotions, sponsorships, and events to drive brand visibility and stakeholder engagement.
- Manage and grow digital platforms, including social media, website content, email marketing, and CRM systems (Mailchimp, HubSpot).
- Support digital marketing initiatives, including Google Ads, Google Analytics, SEO, and performance tracking.
- Monitored campaign and sales performance, analysed data, and provided insights to enhance marketing effectiveness.
- Prepare weekly, monthly, and quarterly reports on marketing performance, sales progress, and key metrics.
- Conduct market research and competitor analysis to identify trends, customer needs, and growth opportunities.
- Identify and pursue new business opportunities, generate leads, and convert prospects into clients to achieve revenue targets.
- Prepared and delivered sales presentations, issued quotations, and closed deals to contribute to income growth.
- Build and maintain strong relationships with clients, suppliers, affiliates, and internal stakeholders.
- Plan and coordinate corporate events, activations, roadshows, and sponsorships, including logistics, branding, and marketing material distribution.
- Coordinate marketing materials and collaborate with design teams to ensure brand consistency.
- Implement and maintain CRM systems to centralise customer data and improve engagement.
- Manage inbound client enquiries across multiple channels and ensure excellent customer service delivery.
- Support compliance and transformation initiatives, including BEE (BEE123) and SED programme coordination.
- Managed marketing budgets, overseeing quotations, purchase orders, invoicing, and ensuring timely supplier payments.
- Provide administrative and operational support to ensure smooth day-to-day marketing and sales activities.
- Represent the company professionally at events, client meetings, and industry engagements to strengthen brand presence.
DIGITAL MARKETING TRAINEE
EmpowerLink Services
Cape Town
03.2022 - 02.2023
- Support digital marketing efforts, including SEO, keyword research, and performance tracking.
- Assist in developing and editing marketing content, including newsletters, promotional emails, blogs, and social media posts.
- Assist with CRM and email marketing platforms such as Mailchimp and HubSpot.
- Analysed web traffic metrics and recommended improvements to enhance online presence and performance.
- Prepare marketing reports and presentations by collecting, analysing, and summarising performance data.
- Contribute to campaign and project management to ensure the timely delivery of marketing initiatives.
- Contribute to promotional strategies and product development through idea generation and execution of marketing plans.
- Assisted with website management, focusing on landing page design, email campaigns, and optimising customer journey.
- Monitor and manage inbound marketing enquiries, ensuring timely responses and escalation where required.
- Coordinate with the design team to produce and deliver promotional materials.
- Supported strategic marketing and brand management initiatives, enhancing brand visibility and positioning.
- Support the coordination and execution of events, ensuring all marketing materials are prepared and aligned with brand standards.
- Compile monthly Google Ads and performance reports, including ROI and key metrics.
- Assist with the administration and coordination of marketing competitions and promotional campaigns.
- Provide ad hoc administrative and operational support to the marketing team.
MARKETING ANALYSIST
International Institute of Digital Marketing
Remote
07.2021 - 11.2021
- Conduct market research and competitor analysis to identify trends and growth opportunities.
- Evaluate campaign performance and collaborate with affiliates to identify and maximise growth opportunities.
- Prepare detailed marketing reports and presentations by analysing campaign and performance data.
- Compile and distribute weekly marketing activity reports, providing insights on campaign performance and activity.
- Support digital marketing efforts, including Google Ads and Google Analytics monitoring and optimisation.
- Manage and maintain strong relationships with affiliates across multiple channels, including digital, paid media, and traditional platforms.
- Collaborate with cross-functional teams (marketing, sales, and technical) to execute integrated campaigns.
- Contribute to the development and implementation of strategic initiatives to achieve and exceed targets.
- Assist with administrative tasks, including reporting and maintaining marketing data (broadsheets).
- Manage social media platforms and ensure consistent, engaging content.
- Maintain and update website content to ensure accuracy and relevance.
- Respond proactively to market changes and campaign performance issues to ensure continuous improvement.
- Assisted with traffic and campaign management, ensuring timely and effective delivery of marketing activities.
- Support the planning and coordination of events, including arranging marketing materials and logistics.
- Managed global certification processes for a recognised industry body, ensuring compliance with international standards.
MARKETING ASSISTANT
Berea College Of Technology
Durban
02.2019 - 12.2020
- Present and promote the company's products and services to potential and existing clients to increase awareness and sales.
- Identify and engage prospective clients to expand the customer base and drive new business opportunities.
- Cultivated strong relationships with existing clients, securing repeat business and fostering long-term partnerships.
- Promoted new products and services to existing clients, keeping them informed of updates and pricing changes.
- Negotiate pricing and agreements with clients, achieving mutually beneficial outcomes.
- Collaborate with management to develop and implement strategies to improve overall sales performance.
- Monitor client needs and market trends to identify opportunities for growth and improvement.
- Communicate regularly with internal teams to provide feedback on client interactions and sales progress.
- Coordinate with relevant departments to ensure a seamless and positive client experience.
Education
Bcom - In Marketing Management
University of South Africa
Pretoria01-2025
National Diploma - In Marketing
Mangosuthu University of Technology
KwaZulu Natal01-2018
Skills
- Marketing and branding
- Market research
- Campaign execution
- Brand positioning
- Event management
- Project management
- Financial budgeting
- Regulatory compliance
- Microsoft Office proficiency
- Attention to detail
- Problem-solving
- Team leadership
- Organisational skills
Certification
- Licensed Marketing Strategy Master, 2021-02-10
- Licensed Digital Marketing Master, 2021-02-10
- Licensed Paid Marketing Master, 2021-02-10
- Licensed Content Marketing Master, 2021-02-10
Custom Section
https://www.linkedin.com/in/fikile-thambeka-ngcongo-6434b327a/
References
Reference available upon request.
Languages
English
Upper Intermediate
B2
Timeline
MARKETING COORDINATOR
Grand Gaming Mpumalanga
06.2024 - Current
MARKETING SUPPORT SPECIALIST
FST Craft Training Centre
03.2023 - 06.2024
DIGITAL MARKETING TRAINEE
EmpowerLink Services
03.2022 - 02.2023
MARKETING ANALYSIST
International Institute of Digital Marketing
07.2021 - 11.2021
MARKETING ASSISTANT
Berea College Of Technology
02.2019 - 12.2020
Bcom - In Marketing Management
University of South Africa
National Diploma - In Marketing
Mangosuthu University of Technology