English
Feroz Shabally
National Operation Manager (Sales And Merchandising)
Lenasia South
Summary
Results-oriented professional with over 20 years of experience in sales, merchandising, operations management, and budget oversight. Proven track record of driving sales growth, optimizing costs, building strong client relationships, and leading high-performing teams. Currently holding dual roles as Regional Manager (Gauteng) and National Operations Manager (Hardware Division). Experienced with in-house CRM software, scored 98% in competency problem-solving tests, and completed leadership courses during tenure at Bordax. Proficient in Word, Excel, and PowerPoint with excellent analytical skills and a strong ability to work with figures. Exceptional understanding of leadership skills and qualities, coupled with a rapid learning ability. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
22
22
years of professional experience
Work History
National Operations Manager (Retail Hardware Sales and Merchandising)
Bordax Retail Services
Gauteng
5 2023 - Current
- Lead a diverse team of 350 staff comprising merchandisers, sales representatives, field marketers, field managers, sales managers, and paint specialists within the hardware sector
- Direct and coordinate all operational activities across multiple locations, ensuring alignment with company objectives and customer expectations
- Oversee key account management, leveraging extensive negotiation skills to secure favorable terms and strengthen partnerships with major clients
- Develop and implement strategic initiatives to optimize workforce productivity, enhance operational efficiency, and drive sustainable sales growth
- Foster a culture of excellence and continuous improvement through regular training programs, performance evaluations, and motivational initiatives
- Collaborate closely with senior management to develop and execute business plans, ensuring alignment with corporate goals and market dynamics
- Manage comprehensive budgetary responsibilities, including resource allocation, expense control, and financial reporting, to support profitability targets and fiscal discipline
- Uphold strict compliance with industry regulations, company policies, and ethical standards to maintain operational integrity and customer trust.
- Identified staff requirements and worked with human resource department to initiate recruitment and training processes
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue
- Managed change effectively during periods of rapid growth or restructuring within organization
- Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.
- Provided analytical rationale to identify, develop and implement activities within allocated account base.
- Identified staff requirements and worked with human resource department to initiate recruitment and training processes.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
- Complied with policies and quality standards to maintain consistency in quality of services.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Improved customer satisfaction rates through enhanced communication strategies between departments.
- Established strong relationships with vendors and suppliers, negotiating favorable contracts and reducing procurement costs.
- Streamlined internal communication channels by implementing regular meetings between department heads.
- Evaluated employee performance regularly, providing constructive feedback and offering opportunities for professional development.
- Implemented rigorous quality control measures, ensuring all products met or exceeded customer expectations.
- Identified profitable business leads and built pipeline of prospective customers.
- Managed budgets and financial reporting to ensure fiscal responsibility and cost-effective operations.
- Worked closely with executive leadership to develop long-term strategies for company success.
- Oversaw the successful completion of numerous projects while maintaining strict deadlines and budget constraints.
- Increased operational efficiency by streamlining processes and implementing new technologies.
- Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget
- Provided analytical rationale to identify, develop and implement activities within allocated account base
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones
Regional Manager (Hardware), Gauteng
Bordax Retail Services
Johannesburg Area
08.2011 - Current
- Achieved sales targets through effective project management and client engagement
- Optimized time and stock management, ensuring optimal shelf presence
- Managed budgets, expenditures, and risks while building strong client and customer relationships
- Implemented successful sales strategies to drive growth and increase market share.
- Established and maintained operational standards
Account Executive
Bordax Retail Services
Durban Area
08.2008 - 08.2011
- Managed the Dulux account at Massmart and PNP, consistently exceeding sales targets and maintaining strong client relationships
- Implemented cost-effective strategies to maximize profitability.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently
- Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries
Sales Representative
Bordax Retail Services
Durban Area
03.2005 - 08.2007
- Promoted to Sales Representative in KZN, achieving consistent sales success and building strong client relationships
- Executed efficient budget management and cost strategies to drive sales performance.
- Expanded customer base through cold calling, networking, and relationship building
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service
- Increased sales revenue by identifying and targeting high-potential accounts
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions
- Generated additional sales opportunities with upselling and cross-selling techniques
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication
Retail Merchandiser
Bordax Retail Services KZN (previously RCA Marketing)
Durban Area
02.2003 - 03.2005
- Managed product placement and promotional activities to enhance sales effectiveness.
Education
Bachelor of Arts - Business Management
Regent Business School, Planned For 2025
Johannesburg, South Africa 04.2001 -
Skills
Sales and merchandising
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Regional Manager (Hardware), Gauteng
Bordax Retail Services
08.2011 - Current
Account Executive
Bordax Retail Services
08.2008 - 08.2011
Sales Representative
Bordax Retail Services
03.2005 - 08.2007
Retail Merchandiser
Bordax Retail Services KZN (previously RCA Marketing)
02.2003 - 03.2005
Bachelor of Arts - Business Management
Regent Business School, Planned For 2025
04.2001 -
National Operations Manager (Retail Hardware Sales and Merchandising)
Bordax Retail Services
5 2023 - Current
Salaryexpectations
R63,700 per month Basic , R7,500 per month med aid allowance , R6,500 per month Fuel allowance, R10,000 per month Car /Travel Allowance , Provident/Pension Fund
Reading ,Gardening ,Sports ,Cooking
I have several hobbies that I'm passionate about. Reading is one of my favorite pastimes, where I immerse myself in various genres and stories. Gardening is another interest of mine, as I find joy in nurturing plants and creating a vibrant outdoor space. Additionally, I am enthusiastic about sports, particularly soccer, which I enjoy watching and following closely. Cooking is also a hobby that I find fulfilling, exploring new recipes and experimenting with different cuisines.
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