Ferhana Motala
Johannesburg,South Africa
Summary
Accomplished professional with expertise in budgeting and project planning, strong business acumen, and data analysis. Demonstrates proficiency in project delivery, problem-solving, and team management, with a focus on strategy formulation. Skilled in written and verbal communication, presentation skills, and attention to detail. Utilises organisational skills and agile methodologies knowledge to drive decision-making autonomy and customisation insights. Competent in software development processes, crisis resolution, competitive analysis capability, resource allocation control, risk assessment and mitigation. Possesses product lifecycle expertise aimed at achieving strategic career goals within dynamic environments.
Driven Senior Product Manager of 5 years, succeeding as scrum master in agile organisation. Empowering teams by communicating a vivid vision from concept to market launch. Strategic planner ensuring engaging solutions for smooth product delivery.
Innovative Senior Product Manager with knack for driving product vision and strategy. Delivered multiple successful product launches, enhancing customer satisfaction and revenue growth. Known for building and leading high-performing teams, fostering collaboration, and ensuring project milestones are met.
Overview
21
21
years of professional experience
7
7
years of post-secondary education
Work history
Senior Product Manager – Massmart Retail BI
Massmart
Johannesburg, Gauteng
10.2021 - 10.2023
- Responsible for setting the overall product/product line strategy and vision, ensuring timely and robust planning and execution all through the product lifecycle; including, gathering and prioritizing product and customer requirements and finally ensuring the successful deployment of the product in the needed areas.
- Required to deliver a high-quality, responsive and efficient Business Intelligence Service supporting the business objectives through the SAP BW reporting systems.
- Involves working with business units, identifying opportunities to deliver automated reporting at scale to support customers in the organization.
- Managing and support of a team of analysts to deliver an agreed programme of work aligned with Group strategy.
Senior IT Demand Manager – Cambridge Food/Rhino
Massmart
Johannesburg, Gauteng
04.2021 - 06.2023
- Anticipate and influence customer demand for IT services, to influence tech spend and resource allocation, and to ensure that tech projects are aligned with business strategy.
- To achieve this the Demand Manager liaises with senior business leaders to understand their strategies and roadmaps, and then work across in collaboration with all Product Managers at a BU level, with the Central Demand and Strategy function, the Infrastructure function, and the Programme Management function to ensure that tech projects are prioritized and executed.
Senior Manager, Analytics
Masscash Retail – Cambridge Food
10.2017 - 04.2021
- Managed the BI/Data Analytics team for Masscash Retail – Cambridge Food.
- Collaborated with multiple teams and acted as liaison between different business units.
- Managed a team of data and MI specialists on driving the CF data strategy to deliver optimal business value, discovering insights hidden in the vast amounts of data and facilitated decision making to deliver on business objectives.
- Required to leverage a thorough understanding of business strategy, business data requirements and own data subject matter expertise, and to take the lead in building and running data solutions combining commercial, analytical and technological considerations.
Senior Data Analyst
Massmart MassCash Retail Cambridge Food/Rhino
Johannesburg, Gauteng
01.2012 - 09.2017
- Supported critical business processes enabled by our SQL data warehouse.
- This position involved working with the business/functional community to define, design, implement, and support business processes that are required to be performed in support of our data warehouse and the automation that it drives.
- Critical processes included but were not limited to: Month End Financial Close, Daily/Weekly/Monthly reporting, and other operational/merchandise reporting as well as managing the DW team.
- Engaged with business to find ways to improve their existing data management and delivery solutions or work on ways to improve data accuracy and viability.
Data Analyst
Massmart MassCash Wholesale and Retail
Johannesburg, Gauteng
06.2006 - 12.2011
Systems Trainer
Accenture
01.2006 - 12.2006
Installation and Training Consultant
Standard Corporate Merchant Bank
Johannesburg, Gauteng
01.2003 - 12.2005
Education
MASSMART MANAGEMENT DEVELOPMENT PROGRAMME - Management
Massmart Corporate University
Johannesburg, Gauteng 01.2014 - 01.2015
BPROC LLB - 1st Year
Unisa
01.1993 - 01.1994
MATRICULATED - Exemption
Lenasia South Secondary School
01.1986 - 01.1991
Skills
- Professional
- Budgeting and Project Planning
- Strong business acumen
- Data analysis
- Project Delivery
- Problem-Solving
- Team management
- Strategy Formulation
- Written communication
- Verbal communication
- Presentation skills
- Attention to detail
- Organizational skills
- Agile methodologies knowledge
- Decision-Making autonomy
- Customisation insights
- Decision-Making competence
- Software development processes
- Crisis resolution
- Competitive analysis capability
- Resource allocation control
- Risk assessment and mitigation
- Product lifecycle expertise
Languages
English
Native
Arabic
Intermediate
Afrikaans
Upper intermediate
Affiliations
- Hiking
- Travel
References
Available on Request
Timeline
Senior Product Manager – Massmart Retail BI
Massmart
10.2021 - 10.2023
Senior IT Demand Manager – Cambridge Food/Rhino
Massmart
04.2021 - 06.2023
Senior Manager, Analytics
Masscash Retail – Cambridge Food
10.2017 - 04.2021
MASSMART MANAGEMENT DEVELOPMENT PROGRAMME - Management
Massmart Corporate University
01.2014 - 01.2015
Senior Data Analyst
Massmart MassCash Retail Cambridge Food/Rhino
01.2012 - 09.2017
Data Analyst
Massmart MassCash Wholesale and Retail
06.2006 - 12.2011
Systems Trainer
Accenture
01.2006 - 12.2006
Installation and Training Consultant
Standard Corporate Merchant Bank
01.2003 - 12.2005
BPROC LLB - 1st Year
Unisa
01.1993 - 01.1994
MATRICULATED - Exemption
Lenasia South Secondary School
01.1986 - 01.1991
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