MS OFFICE
Farhaad Makda
Warehouse Operations Manager
Port Elizabeth,Eastern Cape
Summary
Experienced warehouse professional with expertise in overseeing logistics and inventory control. Skilled in implementing effective strategies to streamline operations and ensure timely deliveries. Known for fostering team collaboration and achieving optimal results in dynamic environments.
Overview
16
16
years of professional experience
2004
2004
years of post-secondary education
Work History
Warehouse Operations Supervisor
Exclusive Wheel and Tyre
Uitenhage
07.2024 - Current
- Supervise unloading and inspection of inbound containers and deliveries.
- Ensure correct documentation and data capture of incoming tyre stock.
- Coordinate with procurement and logistics on inbound schedules and discrepancies.
- Monitor stock levels, conduct cycle counts, and investigate variances.
- Ensure tyres are stored safely, securely, and in a manner that preserves quality.
- Implement FIFO (First-In-First-Out) or FEFO (First-Expiry-First-Out) where applicable.
- Oversee picking, packing, and loading of outbound orders to customers and branches.
- Ensure accuracy of order fulfillment and timely dispatch.
- Coordinate with delivery personnel and transporters for route and load planning.
- Lead and motivate warehouse staff including pickers, forklift operators, and general workers.
- Allocate tasks and monitor productivity.
- Conduct on-the-job training and enforce adherence to SOPs.
- Enforce safety regulations and ensure proper use of PPE.
- Maintain clean, hazard-free workspaces and implement housekeeping standards.
- Ensure compliance with customs, storage, and transport regulations related to imported goods.
- Recommend improvements to layout, storage systems, and workflows.
- Maintain accurate warehouse records in WMS and ERP system.
- Generate regular operational reports and provide feedback to management.
- Conducted regular performance evaluations for warehouse staff, providing constructive feedback and implementing professional development plans.
- Developed standard operating procedures for team to follow and maintained records of activities.
- Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time.
External Sales Representative
Exclusive Wheel and Tyre
East London
09.2021 - 07.2024
- Identify and secure new business opportunities within the region, including untapped areas.
- Tasked with growing the existing customer base and building strong client relationships.
- Drive the expansion and uptake of Goodyear TBR (Truck & Bus Radial) tyres in the region.
- Promote the full range of imported tyres and related products to new and existing clients.
- Visit clients throughout the Eastern Cape to assess needs, ensure satisfaction, and maintain high levels of service delivery.
- Monitor adherence to service level agreements (SLAs), turnaround times, and delivery expectations.
- Ensure clients are briefed on all new products, price updates, and promotional offers.
- Identify market trends and competitor movements, including stock levels and pricing strategies.
- Communicate regional developments to internal sales teams in Cape Town and Johannesburg to align marketing and pricing strategies.
- Coordinate with internal teams to maintain competitiveness and responsiveness in the market.
- Assist with the management of stock levels at the local branch to meet customer demand.
- Oversee the performance and daily activities of the Branch Operations Manager, ensuring alignment with company standards.
- Contribute to branch operations by providing insights and support for strategic planning and execution.
- Ensure the branch meets its sales targets and operational KPIs by coordinating with internal and external stakeholders.
- Liaise closely with support teams to ensure smooth order processing, timely deliveries, and accurate invoicing.
- Provide ongoing feedback and reporting to management regarding performance, trends, and challenges.
- Maintain detailed records of customer interactions, sales, and activities in CRM systems.
- Submit weekly and monthly performance reports.
- Attend sales meetings, training, and promotional events as required.
- Participated in industry trade shows, conferences, and networking events to expand professional network and increase brand visibility.
- Developed comprehensive sales strategies based on market research data to drive business growth in targeted regions.
- Negotiated contracts, terms, and pricing that resulted in mutually beneficial agreements between the company and clients.
Sales Representative
A1 Wheel and Tyre
Johannesburg
08.2017 - 09.2021
- Tasked with generating new business and reviving dormant customer accounts across various sectors.
- Built and maintained long-term relationships with key clients by consistently delivering excellent service and tailored product offerings.
- Conducted high volumes of inbound and outbound sales calls to identify customer needs, provide solutions, and secure orders.
- Applied active listening and problem-solving techniques to research issues and resolve client concerns promptly and professionally.
- Seized opportunities to upsell tyres, wheels, and accessories during customer interactions, increasing average order value and overall revenue.
- Regularly called on customers for direct B2B sales, presenting product options, promotional offers, and service solutions tailored to each client's requirements.
- Represented the A1 Wheel and Tyre brand during on-site visits, fostering trust and professionalism across the customer base.
- Consistently met and exceeded personal and team-based qualitative and quantitative sales targets.
- Contributed to the overall branch and regional performance through effective sales techniques and customer relationship management.
- Maintained in-depth knowledge of all tyre, wheel, and accessory products offered, including fitment, application, and warranty details.
- Provided customers with up-to-date product information and assisted with product selection based on their specific vehicle types or industry needs.
- Kept accurate records of customer interactions, orders, sales performance, and account statuses.
- Prepared regular sales reports and feedback for management, contributing to strategic planning and market analysis.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Utilized CRM software to manage client information, track leads, and monitor sales progress.
Branch Manager
Lifestyle Furniture and Appliances
Witbank
01.2015 - 07.2017
- Oversaw daily store operations, ensuring all departments functioned efficiently.
- Completed store operational requirements by scheduling and assigning tasks to employees and following up on their performance.
- Maintained store functionality through enforcement of policies, procedures, and workflow standards.
- Managed, motivated, and monitored staff performance to ensure team productivity.
- Provided leadership, coaching, and training to ensure employees were aligned with store objectives.
- Ensured a clean, safe, and professional work environment for staff and customers alike.
- Achieved monthly financial objectives by preparing budgets, tracking expenses, and analysing financial reports.
- Analysed operating and financial statements to monitor profitability ratios and operational efficiency.
- Took corrective actions to improve margins and control overheads.
- Identified current and future customer needs by engaging directly with customers and building long-term rapport.
- Addressed customer concerns promptly and ensured service excellence throughout the shopping experience.
- Ensured the availability and proper display of merchandise by managing in-store inventory and floor layouts.
- Executed in-store marketing strategies by implementing advertising, sales promotions, and visual display plans.
- Secured merchandise and company assets by enforcing security systems and loss prevention measures.
- Handled all store-level administrative functions, including reporting to the Area Manager on store performance and operational status.
- Maintained all operational documentation and ensured regulatory compliance.
- Contributed to the overall team effort by supporting company goals and completing additional duties as required.
- Maintained friendly and professional customer interactions.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
Branch Manager
Fair Price Furniture and Appliances
Louis Trichardt
03.2013 - 12.2014
- Ensured smooth daily operations by effectively scheduling staff and following up on task execution.
- Managed overall store activities in line with company standards and customer service objectives.
- Maintained operational continuity through the enforcement of standard procedures and reporting systems.
- Directed and monitored staff performance to ensure efficiency and adherence to store policies.
- Promoted a positive work environment and provided guidance, support, and corrective coaching as needed.
- Scheduled, assigned, and tracked tasks to meet sales and operational targets.
- Prepared and managed monthly budgets, tracked store expenditures, and monitored cost control.
- Analysed financial and operational reports to assess store profitability and performance ratios.
- Implemented cost-saving initiatives and operational improvements to enhance margins.
- Built and maintained rapport with customers to identify needs and provide suitable solutions.
- Delivered consistent customer satisfaction by ensuring availability of stock and responsiveness to inquiries or complaints.
- Maintained effective display inventory and ensured visually appealing product presentation.
- Executed local advertising, promotional campaigns, and display strategies in-store.
- Implemented and managed security protocols to safeguard merchandise, staff, and customers.
- Handled day-to-day administrative duties, including store reports, stock reconciliation, and operational documentation.
- Reported regularly to the Area Manager on store performance, operational issues, and staffing.
- Supported wider company initiatives by contributing to team results and corporate goals.
Senior Resident IT Consultant to DionWired
LetMeRepair
Polokwane
10.2011 - 02.2013
- Supervised the repair, upgrading, and custom building of PCs, desktops, and notebooks.
- Delivered advanced desktop support services, ensuring minimal downtime and optimal performance.
- Oversaw technical compliance and quality assurance on all device repairs within the branch.
- Signed off on all aspects of network setup and upgrades, including installation, configuration, and ongoing support.
- Ensured network reliability and security for both internal systems and customer-specific setups.
- Provided recommendations and hands-on support for business and home network solutions.
- Managed the ordering of IT components and consumables to ensure availability and continuity of service.
- Controlled inventory levels to prevent shortages or overstocking, ensuring accurate tracking of stock movement.
- Compiled regular inventory and stock usage reports for submission to the Operations Manager.
- Offered full-service IT consultation to retail and business customers, providing tailored solutions for home and commercial environments.
- Ensured a high level of service delivery aligned with client expectations and industry standards.
- Conducted technical on-site inspections and diagnostics for all Samsung electronics and appliances at major retailers in the Limpopo area.
- Provided feedback, reporting, and recommendations for follow-up repairs or warranty claims as needed.
- Acted as the regional point of contact for escalated Samsung-related support cases.
IT Manager
Solly's Discount World
Polokwane
03.2009 - 09.2011
- Ensured maximum uptime and availability of all computer systems, including servers, desktop environments, telecommunications, and business-critical applications.
- Managed all LAN infrastructure, network security, backups, and disaster recovery protocols.
- Oversaw the maintenance and support of desktop hardware, software installations, and business systems.
- Led the development, configuration, and implementation of new IT systems to support business operations and improve efficiency.
- Introduced technology upgrades and process automation initiatives aligned with business goals.
- Developed and enforced IT security policies, including access control, antivirus protection, and firewall management.
- Ensured compliance with data protection requirements and safeguarded company data and systems from internal and external threats.
- Collaborated with senior management to define IT strategies and deliver services within agreed Service Level Agreements (SLAs).
- Provided expert advice on emerging technologies and their application to the retail environment.
- Managed and developed IT staff through regular appraisals, performance reviews, and disciplinary procedures where necessary.
- Coordinated training and upskilling for IT personnel to ensure competence in supporting systems and end-users.
- Handled the full lifecycle of IT asset procurement, from sourcing and purchasing to vendor negotiation and inventory control.
- Managed sales, service, and maintenance of IT hardware and software within the business.
Education
High School Diploma -
Johannesburg Secondary School
Johannesburg, South Africa 04.2001 - 01.1997
M.C.S.E - M.C.S.E
CTI - Craighall Park
Johannesburg, South Africa 04.1999 - 01.2000
Restaurant Management -
Roosenekal Foods Training Centre
Skills
ERP software
Performance evaluations
Coaching and motivation
Hiring and training
Logistics
Facility maintenance
Inventory management
Conflict resolution
Employee safety
Cost reduction
Safety standards
Staff supervision
Logistics management
Operations planning
Order picking and processing
Staff management
Verbal and written communication
Space planning
Team building and leadership
Warehouse operations
Operations management
Problem-solving
Customer care
Load planning
Personal Information
Date of Birth: 02/25/80
Software
CRM
SAGE
Timeline
Warehouse Operations Supervisor
Exclusive Wheel and Tyre
07.2024 - Current
External Sales Representative
Exclusive Wheel and Tyre
09.2021 - 07.2024
Sales Representative
A1 Wheel and Tyre
08.2017 - 09.2021
Branch Manager
Lifestyle Furniture and Appliances
01.2015 - 07.2017
Branch Manager
Fair Price Furniture and Appliances
03.2013 - 12.2014
Senior Resident IT Consultant to DionWired
LetMeRepair
10.2011 - 02.2013
IT Manager
Solly's Discount World
03.2009 - 09.2011
High School Diploma -
Johannesburg Secondary School
04.2001 - 01.1997
M.C.S.E - M.C.S.E
CTI - Craighall Park
04.1999 - 01.2000
Restaurant Management -
Roosenekal Foods Training Centre
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