Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic
Faranaaz Lippert

Faranaaz Lippert

CEO/ COO/ Director
26 Rue De Valeur Crescent, Bel Aire Estate, Somerset West

Summary

Faranaaz, also known as Farah, is a high-achieving senior executive bringing expertise in business operations, business innovation & staff management. She has a history of streamlining operations, increasing revenue and reducing costs to maximize business profits. A decisive and strategic leader with a demonstrated track record of success in Leadership. She is a results driven leader with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations. She offers 20 years of Business Operations, Sales & Marketing along with entrepreneurial, forward-thinking mindset and demonstrated track record of accomplishment. Specializes in effectively running and continuously optimizing business development, expansion & operations. Proven talents in building strategic partnerships with varying stakeholders,strategic management, conflict resolution and driving necessary change.

Co-founder of Onyx Group Holdings, Farah spearheaded the organization since inception covering all aspects of the business including their subsidiary companies. Whilst at the helm, the organization achieved World's leading Travel Club award in 2015 and later won the Arch of Europe award in Frankfurt in 2018 for IT & Business model Innovation. Farah's management style is objective driven and will result in immediate tangible, strategic change.

Having developed, SOPs, within departments such as IT, Finance, Service delivery, PR and Customer Care, she has a vast array of capabilities to ensure the implementation of any Board's vision.

Overview

26
26
years of professional experience

Work History

Founder and CEO of The Agentsy BPO

The Agentsy BPO
03.2021 - Current
  • Developed and built The Agentsy BPO which is a B2B business process outsourcing contact center from inception.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Implemented efficient operational processes to optimize productivity and resource allocation ranging from the development of various departments and the creation of SOPs, including but not limited to the inclusion of AI and IT departments.
  • Created organization's mission and vision statements for use by employees.
  • Company is significantly bootstrapped and on a positive trajectory with various international clients on board.

CEO & Business Development Director

Onyx Group Holdings, Cape Town
12.2012 - 01.2021
  • Managed partnerships and strategic business relationships, including negotiating contract terms and setting up various departments since inception.
  • Development and implementation of Marketing & Sales strategies to increase Onyx's Annual turnover from 300 000 ZAR pa to over 100 million ZAR pa.
  • Built global productive relationships with industry partners and competitors to support strategic business objectives.
  • Communication on behalf of Onyx for PR & Legal perspectives
  • Strategic development of all company policies including HR policies and implementation of same.
  • Creation of SOPs in respect of all relevant departments. Namely, IT, Service delivery, Finance, Web Development, PR, Legal and HR.
  • Achieved Internationally recognized Business Awards and accolades to attract stakeholders and increase revenue.
  • Management of all departments through effective communication with department heads.
  • Leading Board of Directors to achieve both short term and long term objectives of Onyx. One of which was building Onyx from 5 staff members to over 270. Including 3 remote travelling Sales teams.
  • Creation & implementation of Onyx's Vision and Mission.
  • Managing department heads to stay current on needs and offer high-level support for day-to-day operations.
  • Acquisition and application of relevant regulatory bodies.
  • Leading Board of Directors to achieve both short term and long-term objectives of Onyx.
  • Led strategic and business initiatives to successfully grow revenue in areas such as Marketing and Sales.
  • Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.

Director of Marketing and Business Development

Global Travel Alliance Ta GTASA
12.2008 - 01.2012
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit. This was done in line with marketing analysis with objective being to diversify GTASA's business model.
  • Developed short-term and long-term sales objectives and strategic plans to meet market needs. Hands on approach to development and implementation of all new systems, including and not limited to new Website, product offers, customer journey and UX as well as development of various departments relevant to new business model which initially was non- existent.
  • Enhanced revenues in several programs by implementing creative sales training.
  • Increased Sales force from 3 teams to 6 throughout South Africa increasing turnover by 100%.
  • Developed and implemented value-added strategies to increase profitability, expand market share and cement customer relationships.
  • Planned marketing initiatives and leveraged referral networks to promote business development.

Head of Marketing Department

Alentejo ta Access International
01.2000 - 01.2008
  • Oversaw development of traditional and Sales & Marketing campaigns to drive sales and customer engagement.
  • Recruitment & Training of a Marketing division which was increased it to 120 call center agents as a result.
  • Daily Operations and Management of Marketing Department
  • Setting and meeting targets in line with company's objectives.
  • Motivation and mentorship of Marketing individuals to attain their goals.
  • Provision of consistent flow of clientele to Sales Division.
  • Planning and organization of Sales trips.
  • Reported directly to Board of Directors.
  • Increased market awareness and penetration through development of creative collateral.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Mitigated risks by staying current on Direct Marketing and Direct Sales state laws and communicating those changes to team members.
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.

Education

MBA - Global Business & Leadership

University of Liverpool
Liverpool
01.2012 - 2015.11

PGcert - Psychology

University of Liverpool
Liverpool
01.2016 - 2016.10

Diploma - Online PR & Marketing

University of Cape Town
Cape Town
01.2015 - 2015.12

Fidelity Fund Certification - Property Sales

EAAB- Estate Agency Affairs Board
Cape Town
01.2001 - 2001.12

Skills

    Strategic planning and execution

    Corporate leadership

    Product development and expansion

    Operations management

    Business Development & Administration

    Staff Management

    Market strategies

    Sales processes

    Trained in consumer marketing

Accomplishments

    I was awarded Top Marketing Manager for 8 years consecutively.

    WTA- World's Leading Travel Club 2015

    Arch of Europe Award 2018 for IT & Innovation in business

References

Head of Operations- Onyx group Holdings

Leticia Mahdy +2779 752 6198


Head of Marketing- Onyx Group Holdings

Tazkia Abrahams- +2779 281 2204

Timeline

Founder and CEO of The Agentsy BPO

The Agentsy BPO
03.2021 - Current

PGcert - Psychology

University of Liverpool
01.2016 - 2016.10

Diploma - Online PR & Marketing

University of Cape Town
01.2015 - 2015.12

CEO & Business Development Director

Onyx Group Holdings, Cape Town
12.2012 - 01.2021

MBA - Global Business & Leadership

University of Liverpool
01.2012 - 2015.11

Director of Marketing and Business Development

Global Travel Alliance Ta GTASA
12.2008 - 01.2012

Fidelity Fund Certification - Property Sales

EAAB- Estate Agency Affairs Board
01.2001 - 2001.12

Head of Marketing Department

Alentejo ta Access International
01.2000 - 01.2008

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Faranaaz LippertCEO/ COO/ Director