BIANCA FRIEDMAN

Drive and define the implementation of brand, communication, performance and digital strategy and solutions whilst working with and managing a team to unpack complex business needs and to provide integrated creative solutions considering all stakeholders.

Key Responsibilities:

• Prepared and implemented strategic growth plans for territory based on company goals and expectations.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Increased consumer leads through development of targeted advertisements
• Managed marketing budget to execute marketing strategies for business segments.
• Kept organized tracking documents detailing assignments & growth experiments, in-progress work and completed project milestones.
• Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
• Created monthly marketing campaigns, which resulted in an average of108% increase in revenue over 2021.
• Created company brand strategy, messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Creation and leadership of marketing team
• Third-party stakeholder and agency management
• Budget creation and management
• Make corrective business decisions based on data driven results
• Management of CRM
• Managing Content Management Systems
• Working closely with product and tech teams to define business and product vision and customer UX plan
• Develop both on & off-page SEO strategies
• Manage paid media initiatives
• Influencer management & reporting
• Copywriting & content creation
• Prepared and administered annual budget of R8,000,000
• Consulted with product development teams to enhance products based on customer interest data.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.

During the COVID-19 pandemic, I saw an opportunity to open my own agency and assist struggling small businesses to digitally transform their brands and stay afloat during this very uncertain and trying time.

Key Responsibilities:

• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
• Achieved client vision and marketing objectives by collaborating with over 20 clients.
• Consulted with clients on business issues and developed innovative, high-impact proposals.
• Marketing Strategy Consultations
• Marketing and/or Digital Marketing Strategy creation - inclusive of market analysis, full objective setting, marketing mix implementation, brand strategy, OVP creation, full SEO, PPC, Social, Email and Content strategies, Google Analytics setup & monitoring and governance strategies
• Digital Marketing, Campaign and Community Management
• Shoot production planning (product & content) & coordination
• Day-to-day business operations
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics
• Conducted market research and reported on clients' competition.
• Led projects to redesign web pages, diversify strategies and revitalize social media presence.
• Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
• Identified appropriate marketing channels and target customers for campaigns.

Senior-level marketer, creative visionary and strategic thinker who creates measurably effective solutions that meets client objectives, while leveraging the unique attributes of the multiple platforms and the behaviors of users.

Key Responsibilities:

• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Completed in-depth reviews of market conditions and customer preferences for company's Top 30 Brands.
• Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
• Identified appropriate marketing channels and target customers for campaigns.
• Achieve quarterly revenue targets for Top Accounts
• Twitter, Snapchat, Spotify and Verizon creative and media strategy formulation for Top Accounts
• Long-term brand planning with client and agency partners
• Take brand plans and define a digital strategy based on consumer and business insights
• Support Twitter Dublin as remote Brand Strategy consultancy
• Strategic thinking based on deep insight whilst tapping into category & consumer trends to unlock major media investment
• Proactive planning & ideation for Twitter Account Executives and Top 30 brands

Key Responsibilities:

• Worked with agency clients to understand needs and provide excellent service.
• Creation of full communication and creative strategy in order to meet clients marketing and business objectives
• Research paired with data & analytics in order to arrive at a strategic direction
• Insight generation
• Client Liaison
• Creation and hosting of strategic workshops for brands
• Assistance to senior planners within the agency.
• Media planning
• Production planning

Key Responsibilites:

• Client liaison and management
• Strategy & idea development
• Promotional staff team training
• Quality management
• Campaign reporting
• Business development
• Activation team management
• Graphic design
• Event management & coordination
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Informed customers of promotions to increase sales productivity and volume.
• Prepared and deliver customer sales quotes.
• Completed efficient store resets to prepare store for special promotions and seasonal updates.
• Kept detailed records of daily activities through online customer database.

Key Responsibilities:

• Collaborated with team members to help expand marketing channels.
• Performed market analysis and researched latest trends.
• Designed dynamic posters and digital media for sales and advertising.
• Generated reports detailing campaign performance, customer engagement and engagement trends.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Handled social media accounts for company, increasing overall following
• Responded to email and social media messages according to prescribed policies.
• Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
• Planned and executed internal and external marketing events.
• Contributed to mock-ups, email campaigns and social media content.
• Developed brand strategy & identity to be rolled out across company