Esther Naidoo

Managing Content for 4 different countries and 2 brands. Responsibilities include:

Content Creation

• Capturing high-quality lifestyle and food photography to support brand storytelling and visual marketing.
• Directing and producing engaging video content, including shot setup, scene composition, and visual narrative development.
• Editing videos content using professional software to ensure a polished and on-brand final product.
• Developing creative content concepts for marketing campaigns, aligned with brand voice and strategic goals.
• Food and product styling for photo and video shoots to enhance visual appeal and audience engagement.
• Create content tailored for maximum engagement across digital platforms, including social media and web.
• Take initiative on various creative responsibilities as needed, contributing to a dynamic and collaborative content team.

Influencer marketing

• Identified and sourced suitable influencers for diverse marketing campaigns across multiple platforms.
• Developed customized creative briefs to align influencer content with brand messaging and campaign goals.
• Communicated with influencers to coordinate collaborations, negotiate rates, and ensure contract alignment.
• Managed influencer compensation, including processing and submitting payments in a timely manner.

Strategy and Tracking

• Developed and implemented data-driven social media strategies based on platform patterns and audience behavior.
• Monitored and analyzed emerging social media trends to inform content planning and campaign direction.
• Tracked influencer partnerships, including performance metrics, deliverables, and payment processes.
• Measured engagement, reach, and views of social content to optimize future campaigns and report performance insights.

Creative and results-oriented content creator with hands-on experience developing and producing engaging digital content for a variety of brands across lifestyle, food, and consumer industries. Skilled in photography, videography, copywriting, and social media strategy, with a strong ability to tailor content to meet brand voice and campaign goals. Experienced in managing influencer partnerships, crafting compelling visual narratives, and driving audience engagement. Proven track record of executing end-to-end content creation—from concept development to final delivery—while maintaining brand consistency and delivering measurable results. Brands worked with:

- Robertsons Spices

• - Starbucks
• - Mccains
• - Jungle Oats
• - Multiple Independent restaurants
• - other brands

• Collaborated with finance departments on budgeting and forecasting activities, ensuring accurate representation of procurement expenses and cost-saving opportunities.
• Managed supply chain process, from order placement to delivery, to facilitate on-time and accurate fulfillment.
• Prepared and presented reports to management on purchasing trends and cost savings to aid in decision making.
• Developed strong relationships with key suppliers, resulting in improved communication, better pricing, and reliable delivery schedules.

• Scheduling & Calendar Management: Coordinated appointments, meetings, and internal events for financial advisors and team members.
• CRM Maintenance: Updated and maintained client information in CRM systems, ensuring accuracy and completeness.
• Compliance Support: Assisted in preparing documentation for audits and ensured adherence to industry compliance standards.
• Reporting & Data Entry: Entered and tracked financial data for reporting purposes, including client portfolios and performance metrics.
• Correspondence & Communication: Drafted, proof read, and distributed internal and client communications, including investment summaries and meeting follow-ups.
• Office Operations: Oversaw daily office operations including supply ordering, mail handling, and maintaining a professional office environment.
• Billing & Invoicing: Assisted in processing invoices, tracking payments, and managing billing inquiries.
• Marketing & Event Support: Coordinated marketing campaigns, newsletters, and client appreciation events in collaboration with advisors.
• Technology Coordination: Acted as liaison with IT for software updates, troubleshooting, and security protocols.

• Internship involving representing South Africa to Guest at Walt Disney world. I job that required being creative, interactive with kids and lots of energy.