Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Esona Lorna Mbobo

Sales & Marketing Associate
Johannesburg,GP

Summary

To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills also an organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

6
6
years of professional experience
2
2
years of post-secondary education
8
8
Languages

Work History

Promotional Brand Ambassador

RGBC
Johannesburg, Gauteng
09.2019 - Current
  • Engaged with over 100 customres per day, educated and befriended customers to deliver amazing shopping experience.
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Showed understanding of customer's personal style and preferences when offering product advice.
  • Communicated product information with confidence and educated consumers about company.
  • Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
  • Contributed to social media content documenting brand's impact in on market.
  • Conducted field recruiting at industry events to expand brand presence.
  • Collaborated with local field sales to drive visibility and sales results.
  • Functioned as team player by working with other members to deliver sampling goals.
  • Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
  • Executed brand activations to standards and with professionalism.
  • Assisted with daily opening and closing tasks to maintain clean, neat and professional store.
  • Acted as face of brand at retail events and sampling opportunities at multiple locations.
  • Executed company initiatives and activations.

Marketing Associate

Crystal
Johannesburg, Bryanston
03.2019 - 12.2020
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Authored crisp and interesting marketing copy to engage target consumers and drive sales.
  • Conducted consumer data analysis on products to assist with promotional campaigns.
  • Performed ongoing analysis to develop and advance future marketing strategies.
  • Developed marketing strategies and resolved problems to drive sales.
  • Edited and assembled training materials and reports to meet client requirements.

Assistant Store Manager

Petrus Mawethu
Sterkspruit, Eastern Cape
02.2015 - 01.2017
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Analyzed and interpreted store trends to facilitate planning.
  • Interviewed, hired and trained staff associates and equipped to comply with company policies and procedures.
  • Reviewed sales and gross profit reports to determine options for increasing market growth.
  • Attained expert level of product knowledge, becoming go-to person for major sales and vendor negotiations.
  • Rotated merchandise and displays to feature new products and promotions.
  • Walked through store areas to identify and proactively resolve issues negatively impacting operations.

Education

Diploma - Business Economics And Management Science

Richfield Graduate Institute of Technology
Johannesburg
01.2017 - 01.2019

Skills

    Mind for marketing

Marketing and advertising

Branding

Product demonstration

Campaign management

Effective communicator

Interests

Interior decorating

Cleaning

Make up artist

Event organising

Timeline

Promotional Brand Ambassador

RGBC
09.2019 - Current

Marketing Associate

Crystal
03.2019 - 12.2020

Diploma - Business Economics And Management Science

Richfield Graduate Institute of Technology
01.2017 - 01.2019

Assistant Store Manager

Petrus Mawethu
02.2015 - 01.2017
Esona Lorna MboboSales & Marketing Associate