Esmaralda Van Staden

• Implemented strategies and tactics to grow followers on social media channels.
• Developed visually appealing graphics for social media, resulting in higher engagement rates.
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Strengthened content through proofreading and editing.
• Created dynamic graphics and pieces to increase website and social media traffic.
• Applied current editing and photography tools to tell great stories.
• Coordinated with external partners for collaborative content opportunities, expanding reach to new audiences.
• Analyzed performance metrics of digital content, identifying areas for improvement and adjusting strategies accordingly.
• Enhanced brand visibility by creating engaging digital content across various platforms.
• Created compelling email marketing campaigns to boost open rates, click-throughs, and customer retention.

In my freelance graphic design career, I've collaborated directly with clients to bring their visions to life. A standout project involved creating a primary school yearbook, where I managed the entire process from concept to completion. This included understanding the school's culture, crafting engaging layouts, and incorporating feedback to ensure a final product that exceeded expectations. My commitment to client satisfaction and creative excellence has consistently resulted in successful projects and happy clients across a range of design assignments.

• Educated customers on product and service benefits, explaining features and answering questions.
• Overcame objections using friendly, persuasive strategies.
• Displayed excellent sales skills and understanding of how to leverage abilities to exceed quotas.
• Consistently exceeded sales targets by utilizing effective upselling techniques and persuasive communication skills.
• Explained product prices and packages as well as answered questions and addressed concerns of customers.
• Completed daily and weekly sales reporting using assigned tools.
• Set up appointments with interested customers according to schedule availability.
• Supported team members in achieving shared goals, contributing to a collaborative work environment.

• Developed innovative designs for variety of clients in graphic design industry.
• Created original artwork for range of print projects.
• Developed creative design for print materials, banners and signs.
• Implemented feedback and suggestions from clients to improve designs.
• Completed final touches for projects such as images sizes and font selection.
• Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.