Esethu Hasane
Director
Pretoria
Summary
Senior Manager with experience in Media Management, Digital Media, Communications, Research, and Content Development worked across three national government departments.
I.D Number: 911108 5648 08 3 Gender: Male
Overview
11
11
years of professional experience
2019
2019
years of post-secondary education
Work History
Director: Research and Content Development
Department of Transport
02.2022 - Current
- Lead and manage Media Liaison, Social Media, Media Relations, and Media Stakeholder teams with approximately 15 people.
- Develop research plans and outlines based on the project requirements and objectives.
- Managed spending and budgetary plans in compliance with government legislative requirements.
- Generate well-written and engaging content, for speeches, and advertisements for TV, radio, and print.
- Verify, review, and revise content for accuracy and credibility of information.
- Collaborates and cultivates relations with media networks, journalists, and stakeholders in the transport sector.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Director: Media Liaison Officer
Department of Transport
05.2019 - 01.2022
- Develop and maintain positive relationships with journalists and media outlets.
- Develop and implement an integrated Media Liaison communication strategy.
- Managed, and implemented Social Media and Content Engagement strategies.
- Draft press releases and media advisories.
- Monitor media coverage.
- Organize and coordinate media briefings and interviews.
- Assist in managing crisis communication.
Digital Media Head - 2019 Elections Campaign
African National Congress
04.2018 - 04.2019
- Develop a comprehensive digital media strategy.
- Create and manage content for digital channels.
- Oversee social media management.
- Plan and execute paid advertising campaigns.
- Manage the campaign's website and online presence.
- Develop and execute email marketing campaigns.
- Utilize data and analytics for performance tracking and optimization.
- Demonstrated leadership skills in managing projects from concept to completion.
Director: Media Liaison Officer
Department of Police
04.2017 - 03.2018
- Draft press releases, media statements, and advisories
- Monitor media coverage.
- Organize and coordinate media briefings and interviews.
- Assist in managing communication during crises.
- Support publicity campaigns.
- Contribute to content development.
- Managed, and implemented Social Media and Content Engagement strategies.
Director: Spokesperson
Department of Sport and Recreation
02.2015 - 03.2017
- Act as the primary point of contact for media inquiries.
- Draft press releases, media statements, and advisories.
- Conduct media interviews.
- Organize and lead media briefings and press conferences
- Assist in managing communication during crises.
- Support publicity campaigns.
- Contribute to content development.
- Managed, and implemented Social Media and Content Engagement strategies.
Media Liaison Officer
Department of Sport and Recreation
01.2014 - 01.2015
- Develop and maintain positive relationships with journalists and media outlets.
- Draft press releases, statements, and advisories.
- Monitor media coverage.
- Organize and coordinate media briefings and interviews.
- Assist in managing communication during crises.
- Support publicity campaigns.
- Managed, and implemented Social Media and Content Engagement strategies.
Education
Masters of Management -
University of The Witwatersrand
Johannesburg, South Africa 01.2023 - Current
Postgraduate Diploma in Management -
University of The Witwatersrand
Johannesburg 01.2022 - 12.2022
Batchelor of Social Science -
University of Cape Town
1 2011 - 11.2013
National Senior Certificate - undefined
I.D MKHIZE BCM
01.2009 - 11.2010
References
- Dr Alec Moemi, Former Director General, Department of Transport, +27 76 813 5753, +27 78 457 1939
- Steve Tshabalala, Chief of Staff, Department of Sport and Recreation, +27 82 330 4073, +27 82 975 0440
- Ms Thandi Mpondo, Director: Parliamentary Liaison Officer, Department of Transport, +27 72 299 0665, +27 82 608 0190
- Mr Vuyo Mhaga, Chief Director, Communications, Gauteng Provincial Government, +27 76 636 5193
Timeline
Masters of Management -
University of The Witwatersrand
01.2023 - Current
Director: Research and Content Development
Department of Transport
02.2022 - Current
Postgraduate Diploma in Management -
University of The Witwatersrand
01.2022 - 12.2022
Director: Media Liaison Officer
Department of Transport
05.2019 - 01.2022
Digital Media Head - 2019 Elections Campaign
African National Congress
04.2018 - 04.2019
Director: Media Liaison Officer
Department of Police
04.2017 - 03.2018
Director: Spokesperson
Department of Sport and Recreation
02.2015 - 03.2017
Media Liaison Officer
Department of Sport and Recreation
01.2014 - 01.2015
National Senior Certificate - undefined
I.D MKHIZE BCM
01.2009 - 11.2010
Batchelor of Social Science -
University of Cape Town
1 2011 - 11.2013
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