Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Certification
Scuba Diving
Timeline
Quote
Software
Work Preference
Languages
Interests
Confidence is silent. Insecurities are loud.
Manager
Erica Isaacman

Erica Isaacman

Managing Director - FMCG
Bedfordpark,Gauteng

Summary

A dynamic leader with a proven track record at Popz SA, I spearheaded the company's growth, securing a 15% share through strategic operations and organizational development. Expert in digital transformation and human resources management, I excel in fostering team performance and driving business success. My journey from brand management to national key accounts showcases adaptability and achievement. Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.

Overview

29
29
years of professional experience
4
4
Certifications
5
5
Languages
1
1

Zulu - Witz 2016

Work History

Group Managing Director

Popz SA
01.2008 - 06.2024

I started up this business for a company in America after being a brand manager previously. I was given 5% shares for the initial start-up, and then received an additional 5% after reaching budgets and growing the business in 2012, and then an additional 5% in 2016 for reaching targets and continual growth.

For two years, I was the only employee in SA and did all the listings before the product arrived in 2010. I designed the local packaging, did all the contracts for outsourced Sales and Merchandising Nationally, as well as all key accounting and building a business model, and securing an overdraft.

In 2010, I hired an assistant, and in 2011, I hired a National Sales Manager in CT. KZN and JHB, plus a full-time bookkeeper, and then three dedicated area managers.

In 2022, due to the political climate in SA, the majority shareholder wanted to sell the business. Negotiations started, and the deal was signed in September 2023. All staff were to be transferred to the new company, which happened in December 2023.

My new role was National Key Accounts and Marketing Manager. I embraced this role and now I want to challenge myself with something other than popcorn.

Senior Brand Manager

Nutella
07.2005 - 02.2008

Was headhunted for this job while living in Australia. It was a great offer, which initiated my decision to come back to SA. The brands I managed were Kinderjoy, Nutella, Ferrero Rocher, Loacker Biscuits, as well as smaller international brands. I attended many trade shows abroad. I found the brand Popz at the Germany Food Trade show and brought it to SA for Nutella. They were not focused on smaller brands, and I was approached by the owner of Popz to start up a business in SA and focus on Popcorn. I rejected the offer and said we would need a strong SA Brand to be successful in the marketplace.

I was paid a retainer to leave and once I negotiated a royalty agreement with Ster Kinekor Entertainment, it was time to go out on my own.

Brand Manager

Billabong NSW
03.2002 - 05.2005
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

Investigative Case Manager

Associated Intelligence Network
03.1995 - 08.2004
  • Reduced case backlog by prioritizing high-impact investigations and effectively delegating tasks to team members.
  • Mentored junior investigators, fostering professional development and enhancing overall team performance.
  • Increased operational efficiency by identifying areas for improvement within the team''s workflow processes and implementing strategic adjustments as necessary.
  • Implemented a secure digital filing system for improved organization, reduced clutter, and streamlined access to critical information during investigations.

Education

High School Diploma -

Sandringham High
Sandringham, South Africa
04.2001 -

Skills

Operations Management

Accomplishments

  • Supervised team of over 300 staff members.
  • Documented and resolved daily which led to competitive results.
  • Achieved growth by introducing outsourced Sales & Merchandisers for tasks that couldn't be done internally
  • Collaborated with Corporate Company to get a royalty agreement in place in order to go into retail with a strong brand name.
  • Resolved product issue through consumer testing.
  • Ran weekly promotions for two years, personally, working seven days a week, until the company was large enough to outsource these so we could get the brand up and running.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Achieve growth by completing annual business plans to use as a road map so we could reach targets and all work towards a common goal.

Additional Information

I am in my 50's and have a wealth of experience in dealing with People. I am a strong and independent woman who loves people and am truly interested in hearing other peoples history.

I have two grown children who both reside in Australia and have families of there own.

I have been married twice. My first husband is the father of my two children and I am still currently married to my second husband. We have been together for 28 years.

I am a foster parent to my first cousins child. There was abuse in their family and out of all the family, I stepped in and took the child to care for her since she was 6 months old. She is now 8 and we are committed to ensuring she stays with us until she is finished her schooling and studies.

I love South Africa and am proud to be an African woman.

I visit my family in Australia once a year and have no intention to ever go back to live there.

Certification

Leggett's fashion designe

Scuba Diving

I started Diving in 1998 together with my husband. We have dived the barrier reef, red sea and all along the coast of Mozambique where we dive annually.

We have a small boat and have both completed our Skippers course. My husband has completed his rescue divers course as well as his Dive master course which enables us to take our boat out to see and dive together without assistance.


Timeline

Group Managing Director

Popz SA
01.2008 - 06.2024

Aesthetics - Unisa

07-2007

Senior Brand Manager

Nutella
07.2005 - 02.2008

Brand Manager

Billabong NSW
03.2002 - 05.2005

High School Diploma -

Sandringham High
04.2001 -

Investigative Case Manager

Associated Intelligence Network
03.1995 - 08.2004

Criminology - Unisa

02-1991

Leggett's fashion designe

01-1989

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Software

Pastel

Payroll

Microsoft

Apple

Work Preference

Work Type

Full Time

Work Location

Hybrid

Important To Me

Company CulturePersonal development programs

Languages

English
Bilingual or Proficient (C2)
German
Upper intermediate (B2)
Dutch
Intermediate (B1)
Hebrew
Advanced (C1)
Afrikaans
Upper intermediate (B2)
Zulu
Beginner (A1)

Interests

People, diving, reading, writing

Confidence is silent. Insecurities are loud.

Actions speak louder than words. I think what you don’t know is more important than what you do as you can no longer learn if you think you know everything.

I believe you stop learning when you die. In listening to others speak, you learn a lot more than trying to prove what you already know.

Erica IsaacmanManaging Director - FMCG