Emily Dwyer
Cape Town,WC
Summary
Dynamic Paid Media Manager with a robust background in social media management and copywriting, combining creativity with a strong analytical focus. Experienced in developing and executing data-driven paid media strategies across TikTok, Meta, LinkedIn, Google, and X to grow brands, drive engagement, and deliver measurable results. Skilled at optimizing campaigns for ROI, scaling new brand launches, and adapting strategies to diverse industries from FMCG and beverages to financial services and tech. Alongside media expertise, I have a strong background in copywriting for websites, social media, and email marketing.
Overview
4
4
years of professional experience
Work History
Paid Media Manager
Hoorah Digital
10.2022 - Current
- Lead paid media campaigns across Meta, TikTok, LinkedIn, X and Google.
- Oversee both strategy and implementation, ensuring optimal performance.
- Manage budgets, reporting, and creative testing to drive ROI.
- Collaborate with creative teams to produce engaging content tailored to target demographics.
Copywriter (Freelance)
Yellow Door Collective
06.2022 - Current
- Provide copy and social media support during high-volume periods.
- Create tailored content that aligns with brand voice and strategy.
- Develop engaging copy for diverse marketing campaigns, enhancing brand messaging and audience connection.
- Ensure consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
Social Media Manager (Freelance)
Scout PR and Media
06.2022 - 07.2022
- Executed the content plan for the Craft and Design Institute at the DECOREX Expo CT.
- Produced engaging Instagram stories for the V&A Waterfront.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
Social Media Manager (Freelance)
The Weird Collective
01.2022 - 05.2022
- Managed a portfolio of 10 clients across various industries.
- Delivered community management, content scheduling, monthly reports, and paid media campaigns.
- Managed content calendars and scheduling to maintain consistent online presence and messaging.
Education
Bachelor of Arts - Communication & Psychology
Varsity College
11-2020
Skills
- Paid Media Strategy & Implementation
- Campaign Management
- Copywriting & Content Strategy
- Analytics & Reporting
- Budget management
- Strategic planning
- Media buying
- Social media copywriting
- Brand messaging
Timeline
Paid Media Manager
Hoorah Digital
10.2022 - Current
Copywriter (Freelance)
Yellow Door Collective
06.2022 - Current
Social Media Manager (Freelance)
Scout PR and Media
06.2022 - 07.2022
Social Media Manager (Freelance)
The Weird Collective
01.2022 - 05.2022
Bachelor of Arts - Communication & Psychology
Varsity College