Dynamic Paid Media Manager with a robust background in social media management and copywriting, combining creativity with a strong analytical focus. Experienced in developing and executing data-driven paid media strategies across TikTok, Meta, LinkedIn, Google, and X to grow brands, drive engagement, and deliver measurable results. Skilled at optimizing campaigns for ROI, scaling new brand launches, and adapting strategies to diverse industries from FMCG and beverages to financial services and tech. Alongside media expertise, I have a strong background in copywriting for websites, social media, and email marketing.