Emily Britton
MARKETING AND SEGMENT MANAGER
Summary
Dedicated to reducing complexity of operations and promoting organizational efficiency through effective leadership and strong data analysis. Excellent customer and colleague relationship builder dedicated to morale-building to boost engagement and overall performance aligned to company objects.
Overview
11
11
years of professional experience
Work History
MARKETING & SEGMENT MANGER
YKK SOUTHERN AFRICA (INCORPORATED INTO ESWATINI)
2 2021 - Current
- Managing a team of 6 and a customer base of 122 local and international retailers, buyers and vendors
- Looking after current and new business buyers and vendors
- Strategy and Planning: Execute marketing and sales strategies and plans to sustain and expand the company's competitive position and value proposition within the identified business segments
- Ensure the desired commercial objectives (PCS, AMT, GP%) within the Segment are achieved
- Implement price strategies and measures to generate the desired commercial return and enhance the competitive position against category competitors
- Gain insights into market trends as a result of competitive activity within the segment and formulate and implement counter measures against it
- Product Management: Ensure the development and implementation of a sustainable, differentiated, and relevant product portfolio mix to meet customer's current and future requirements, together with appropriate pricing for the Segment
- Resource Management: Manage the ongoing performance and training of the service representatives and account coordinators
- Supply Chain Management: Optimize the finished goods stock levels at all depots to improve customer service and speed to market
- Provide insights into the identified business segments, raw material and finished goods requirements
- Ensure order is aligned to MOQ standard and practice
- Manage stock adjustments and write off's according to the SOP
- Customer Management: Exceed customers (Buyer and Vendor) service expectations
- Ensure the achievement of the desired trade reach and visit frequencies for the team
- Achieve new business acquisition targets as per company goal
- Foster excellent commercial relationships with all stakeholders at all levels
- Record activities and maintain the integrity and management of the CRM program (Salesforce) and Wings within the designated segments and accounts
- Overview and management of Salesforce for the YKK Southern Africa users
- Manage Zero VAT customers and transactions aligned to the SOP
- Information Management: Manage the dissemination of relevant information to the appropriate stakeholders
- Marketing Management: Manage and maintain relationship between company, other marketing managers from other international branches and local and international design agency
- Brief design agency and sign off all artwork ensuring 100% compliance to company international branding and styling policy
- Complete the appropriate market reconciliations and audits and share the summary findings
- Plan and manage social media and digital marketing platforms aligned with company objectives
- Manage value adds, hoardings, tradeshows, swing tickets and customer co-branded marketing
- Finance Management: Assist with the financial activities, returns and reconciliations aligned to company objectives and policies as they relate to sales and the sales channel
- Complete payroll submissions
- Manage credit limit increases according to the SOP
- Compliance: Ensure compliance to all Standard Operating Procedures and practices.
AREA MANAGER
YKK JOHANNESBURG, SWAZILAND AND LESOTHO
08.2018 - 08.2021
JEANS AND READY-TO-WEAR SEGMENT MANAGER
YKK SOUTHERN AFRICA
08.2020 - 02.2021
KEY ACCOUNTS MANAGER
YKK CAPE TOWN AND JOHANNESBURG
02.2017 - 08.2018
FASHION AGENT
LOUIS LORENCO & FOREVER FASHION
04.2016 - 01.2017
- Agent working with retailers: Truworths, Clicks, Ackerman's, The Foschini Group and Queens Park
- Customer retention and growth
- Quality Control Management on all made up or imported items
- Liaising between the retailer and relevant sourcing teams and having relevant sampling, dates, updates, yellow and red seals and costings approved
- Reason for leaving: headed hunted by YKK.
MARKETING AND PROMOTIONAL COORDINATOR
ALLIGATOR MANUFACTURING
02.2014 - 03.2016
- Liaising with liqueur brands: Brandhouse, St Remy, Heineken International, Jack Daniels
- Interpreting the customer brief and ensuring on time costing and design submission
- Liaising between the customer and manufacturer or importer
- Briefing the design team and manufacturers for advertising and promotional events
- Ensuring a 95% OTIF is met
- Reason for leaving: looking to advance my career.
Education
Bachelor of Arts - Fashion Apparel Design
FEDISA
Skills
Pricing strategy
Data-driven decision-making
Marketing Communications
Customer Segmentation
Supply Chain Management
Teamwork and Collaboration
Financial Acumen
Stakeholder Management
Personal Information
Date of Birth: 10/30/91
Timeline
JEANS AND READY-TO-WEAR SEGMENT MANAGER
YKK SOUTHERN AFRICA
08.2020 - 02.2021
AREA MANAGER
YKK JOHANNESBURG, SWAZILAND AND LESOTHO
08.2018 - 08.2021
KEY ACCOUNTS MANAGER
YKK CAPE TOWN AND JOHANNESBURG
02.2017 - 08.2018
FASHION AGENT
LOUIS LORENCO & FOREVER FASHION
04.2016 - 01.2017
MARKETING AND PROMOTIONAL COORDINATOR
ALLIGATOR MANUFACTURING
02.2014 - 03.2016
MARKETING & SEGMENT MANGER
YKK SOUTHERN AFRICA (INCORPORATED INTO ESWATINI)
2 2021 - Current
Bachelor of Arts - Fashion Apparel Design
FEDISA
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