Emily Birkholtz
Cape Town
Summary
I am a results-driven Lead Generation and Data Enrichment Specialist with extensive experience in sourcing, cleansing, and enriching high-quality prospect data to support sales and marketing strategies. Over the past few years, I’ve worked across various industries in roles spanning lead generation, data enrichment, sales development, and sales administration, delivering reliable data that fuels outreach and drives conversions.
I am proficient in using top industry tools including Apollo.io, ZoomInfo, Clay, HubSpot, Salesforce, Skrapp, Hunter.io, and Google Maps Scraper, as well as Excel and Google Sheets for bulk data manipulation and reporting. My background includes maintaining CRM data integrity, managing end-to-end prospect sourcing, and developing efficient systems to segment, score, and qualify leads based on business fit and intent.
With a sharp eye for detail, a methodical approach to data hygiene, and a strong understanding of sales workflows, I ensure that teams are equipped with the accurate and actionable data they need to close deals faster. I thrive in fast-paced, fully remote environments and am passionate about optimizing processes to scale growth efficiently.
Overview
6
6
years of professional experience
Work History
Lead Generation Specialist
S.h.a.r.e. Community Development
03.2022 - 08.2024
- Developed successful social media marketing strategies to generate new leads and expand brand visibility.
- Leveraged automation tools to maximize productivity while minimizing manual effort involved in managing the pipeline of leads generated.
- Implemented a CRM system to streamline lead management processes, resulting in improved organization and increased efficiency.
- Built prospect lists of potential new customers through research and identification of business opportunities.
- Maintained an up-to-date knowledge of industry best practices and trends, applying relevant findings to the optimization of lead generation processes.
- Conducted thorough competitor research to better understand market dynamics and refine targeting strategies effectively.
Sales Development Representative
Go Carpathian
02.2023 - 11.2024
- Expanded client base by conducting market research to identify new prospects and potential business opportunities.
- Boosted team morale and productivity by initiating daily stand-up meetings to share success stories and address challenges.
- Streamlined lead management process by utilizing CRM software to track interactions and maintain organized customer information.
- Used data analytics to identify and track sales trends and develop actionable insights.
- Maintained high levels of customer satisfaction by providing exceptional support throughout the entire sales process – from initial inquiry to post-sale followup.
- Developed strong relationships with key decision-makers through consistent communication and rapport-building efforts.
- Enhanced client engagement with regular follow-up calls, ensuring client needs were met and identifying upsell opportunities.
Sales Administrator
Go Carpathian
03.2020 - 06.2023
- Managed a comprehensive database of customers and prospects to track opportunities, follow-ups, and account history.
- Discussed sales strategies and promotional plans with VP of Sales on regular basis.
- Supported sales representatives with timely generation of accurate quotes, proposals, and contracts to close deals faster.
- Recruited, interviewed and hired individuals adding value, dedication and knowledge to sales team.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Developed and maintained strong working relationships with professionals within assigned territory.
SEO Specialist
Freelance
04.2019 - Current
- Analyzed SEO outreach goals and presented findings to marketing director.
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
- Evaluated existing content inventory, identifying gaps and opportunities for expansion or consolidation based on data-driven insights into audience needs and preferences.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Established strong relationships with key influencers in the industry, fostering mutually beneficial partnerships that amplified brand reach and authority.
Education
Certificate - HubSpot CRM Certification
Hubspot
Remote02-2024
Certificate - LinkedIn Sales Navigator Certification
Linkedln Learning
Remote10-2023
Bachelor of Arts - Film
American Musical And Dramatic Academy
New York07-2023
No Degree - Google Sheets / Excel Specialization
Coursera
04-2022
Certificate - Google Analytics Certification
Google
Remote07-2021
Skills
- Competitor analysis
- Web analytics
- Rapport building
- CRM management
- Partnership development
- Conversion rate optimization
- Referral marketing
- Customer segmentation
- Sales funnel management
- Accurate data entry
- Qualifying and prospecting leads
- Research and reporting
- Marketing automation
- Landing page optimization
- Prospecting and qualifying
Timeline
Sales Development Representative
Go Carpathian
02.2023 - 11.2024
Lead Generation Specialist
S.h.a.r.e. Community Development
03.2022 - 08.2024
Sales Administrator
Go Carpathian
03.2020 - 06.2023
SEO Specialist
Freelance
04.2019 - Current
Certificate - HubSpot CRM Certification
Hubspot
Certificate - LinkedIn Sales Navigator Certification
Linkedln Learning
Bachelor of Arts - Film
American Musical And Dramatic Academy
No Degree - Google Sheets / Excel Specialization
Coursera
Certificate - Google Analytics Certification
Google
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