Microsoft, Power point, MDA, Docuware, E-sign
Elsabe Kelly-Gliddon
Marketing Manager
Pretoria
Summary
I am a very ambitious, hardworking, well-organized and energetic woman, with very high values and morals. I believe in honesty, camaraderie, compassion and consideration. I am friendly and have a good sense of humor, I am proactive and achievement-oriented Marketing Manager bringing 19 years of marketing and leadership experience. I am a articulate communicator, natural leader and organized manager. I have a positive and open approach to life, and I am always ready for new challenges and exciting experiences. I have a fantastic imagination and am a perfectionist in organizing and planning. I am a real go-getter and innovative woman. I believe I have the skills and qualities to give account of myself in a highly creative and competitive industry, and to be a great asset to any growing company.
Overview
22
22
years of professional experience
2
2
Languages
Work History
Marketing Manager
Redefine Properties
1 2017 - Current
- To manage and execute the shopping centre marketing strategy and promotional plan, and related activities for the centres to support the overall Retail Marketing Strategy and Objectives
- This role will report to the Retail Marketing Manager with a dotted line to the Centre Manager.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Performed market segmentations, targeting and positioning for each product line.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Used data analytics to track lead generation campaigns and improve quality.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Worked with graphic designers and writers to establish theme and tone for content.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Developed and maintained courteous and effective working relationships.
- Proven ability to learn quickly and adapt to new situations.
- Self-motivated, with a strong sense of personal responsibility.
Marketing Manager
Abreal & Pivotal
09.2015 - 01.2017
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Performed market segmentations, targeting and positioning for each product line.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Devised content strategy to effectively engage target audiences.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Worked with graphic designers and writers to establish theme and tone for content.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
Financial Advisor
Wealth Solutions Capital
08.2014 - 08.2015
- Worked closely with insurance providers to assess suitable coverage options tailored to individual client requirements for risk management purposes.
- Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
- Assisted clients with preparing financial plans, conducting investment research, and completing trades and transactions to assess and meet financial goals.
- Ensured compliance with industry regulations and company policies while serving clients'' best interests.
- Recommended specific investments to help clients meet financial goals.
- Met with clients to discuss assets, expenses, and long-term and short-term investment goals to devise personalized financial plans.
- Identified opportunities for business growth by networking, attending industry events, and generating referrals from satisfied clients.
- Maintained open lines of communication with clients, providing updates and addressing concerns promptly to ensure their peace of mind during the financial planning process.
- Advised clients on investments, retirement and estate planning.
- Monitored and updated financial plans to comply with client goals.
- Presented financial plans and investment recommendations to clients.
- Researched and evaluated potential investment products for clients.
- Helped clients make informed decisions about financial future.
- Provided comprehensive retirement planning services, ensuring clients maintain their desired lifestyle postretirement.
- Built strong relationships with clients, fostering trust and loyalty in managing their financial portfolios.
- Developed and maintained strong relationships with clients to maximize satisfaction.
Financial Advisor
Liberty Life
01.2013 - 07.2014
- Worked closely with insurance providers to assess suitable coverage options tailored to individual client requirements for risk management purposes.
- Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
- Assisted clients with preparing financial plans, conducting investment research, and completing trades and transactions to assess and meet financial goals.
- Ensured compliance with industry regulations and company policies while serving clients'' best interests.
- Recommended specific investments to help clients meet financial goals.
- Met with clients to discuss assets, expenses, and long-term and short-term investment goals to devise personalized financial plans.
- Identified opportunities for business growth by networking, attending industry events, and generating referrals from satisfied clients.
- Maintained open lines of communication with clients, providing updates and addressing concerns promptly to ensure their peace of mind during the financial planning process.
- Advised clients on investments, retirement and estate planning.
- Monitored and updated financial plans to comply with client goals.
- Presented financial plans and investment recommendations to clients.
- Researched and evaluated potential investment products for clients.
- Helped clients make informed decisions about financial future.
- Provided comprehensive retirement planning services, ensuring clients maintain their desired lifestyle postretirement.
- Built strong relationships with clients, fostering trust and loyalty in managing their financial portfolios.
- Developed and maintained strong relationships with clients to maximize satisfaction.
Own Business
BKG Fashion Design
02.2012 - 12.2012
- Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others.
- Assisted photographers in styling photoshoots showcasing new collections effectively; increasing exposure through print and digital media.
- Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
- Designed sampling displays to enhance consumer interest.
- Organized and participated in fashion shows, generating significant media attention and industry recognition.
- Followed market trends and research to establish innovative product offerings for consumers.
- Sketched artistic and fresh designs for consideration.
- Streamlined internal design processes by implementing organizational systems, increasing efficiency within the team.
Marketing Assistant for Mimosa Mall Centre Management, and then Loch Logan Waterfront
Image Communications & Events
09.2004 - 01.2012
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Conducted market research to identify emerging trends, gauge customer preferences, and inform future marketing strategies.
- Compiled product and customer data to generate informed profit projections.
- Reviewed consumer feedback regularly to identify areas for improvement in both product offerings and communication strategies.
- Generated leads through phone calls, emails and face-to-face interactions.
- Collaborated with cross-functional teams to ensure consistent branding across all marketing materials and platforms.
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Conducted thorough research to construct creative and fresh ideas.
- Collected, analyzed and summarized data and trends to provide marketing tracking and research.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Tracked key metrics and developed spreadsheets and data models.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Assisted with budget planning process by providing accurate projections of anticipated expenses associated with various marketing initiatives throughout the fiscal year.
Personal assistant for Centre Manager
Mimosa Mall Centre Management
06.2004 - 08.2004
Receptionist
Mimosa Mall Centre Management
03.2004 - 05.2004
General Assistant
The Merry Miller, Oxford London
10.2003 - 01.2004
Waitress and General Supervisor
Café Rossini
01.2003 - 09.2003
Retail Assistant
@Home
04.2002 - 12.2002
Education
Hoërskool Welkom Gimnasium
Diploma - Fashion Design And Tailoring
Victoria Toma Institute of Fashion Design
Bloemfontein, South Africa 04.2001 -
Certificate - Digital Publishing And Pre-press Graphic Design
Damelin
Bloemfontein, South Africa 04.2001 -
Certificate - Public Relations, Advertising, And Applied Communication
Unisa
Remote 04.2001 -
Certificate - Social Media
University of Cape Town
Remote 04.2001 -
Bachelor Degree - Marketing Management
Mancosa
Remote 04.2001 -
Skills
Problem-solving abilities
undefinedPrevious Work Experience
- Home, 04/2002, 12/2002, Retail Assistant
- Café Rossini, 01/2003, 09/2003, Waitress and General Supervisor
- The Merry Miller, Oxford London, 10/2003, 01/2004, General Assistant
- Mimosa Mall Centre Management, 03/2004, 05/2004, Receptionist Promoted to Personal assistant for Centre Manager
- Image Communications & Events, 09/2004, 01/2012, Marketing Assistant for Mimosa Mall Centre Management, and then Loch Logan Waterfront
- BKG Fashion Design, 02/2012, 12/2012, Own Business
- Liberty Life, 01/2013, 07/2014, Financial Advisor
- Wealth Solutions Capital, 08/2014, 08/2015, Financial Advisor
- Abreal & Pivotal, 09/2015, 01/2017, Marketing Manager for Wonderboom Junction
Drivers Licence
Code 8
Dependants
Three
Personal Information
- ID Number: 8105060028080
- Date of Birth: 05/06/81
- Nationality: South African
- Marital Status: Engaged
Health
Excellent
References
- Meryl Henning, Owner Image Communications and Events, 082 416 7837
- Esta Stieler, Centre Manager Wonderboom Junction, 084 709 0740
- Zelda de Beer, Centre Manager Wonderboom Junction, 061 513 1753
Software
Timeline
Marketing Manager
Abreal & Pivotal
09.2015 - 01.2017
Financial Advisor
Wealth Solutions Capital
08.2014 - 08.2015
Financial Advisor
Liberty Life
01.2013 - 07.2014
Own Business
BKG Fashion Design
02.2012 - 12.2012
Marketing Assistant for Mimosa Mall Centre Management, and then Loch Logan Waterfront
Image Communications & Events
09.2004 - 01.2012
Personal assistant for Centre Manager
Mimosa Mall Centre Management
06.2004 - 08.2004
Receptionist
Mimosa Mall Centre Management
03.2004 - 05.2004
General Assistant
The Merry Miller, Oxford London
10.2003 - 01.2004
Waitress and General Supervisor
Café Rossini
01.2003 - 09.2003
Retail Assistant
@Home
04.2002 - 12.2002
Diploma - Fashion Design And Tailoring
Victoria Toma Institute of Fashion Design
04.2001 -
Certificate - Digital Publishing And Pre-press Graphic Design
Damelin
04.2001 -
Certificate - Public Relations, Advertising, And Applied Communication
Unisa
04.2001 -
Certificate - Social Media
University of Cape Town
04.2001 -
Bachelor Degree - Marketing Management
Mancosa
04.2001 -
Marketing Manager
Redefine Properties
1 2017 - Current
Hoërskool Welkom Gimnasium
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