Hi, I’m
Elmarie Botha
Sales & Marketing Professional
Johannesburg
Summary
Experienced professional with 10+ years of diverse experience in the media and pharmaceutical industries. Strategic and self-managed leader with an entrepreneurial work ethic. Effective communicator, decision-maker, and relationship builder. Organized and dependable team player with superior administrative skills. Excels at handling multiple projects simultaneously with accuracy and enthusiasm. Strength lies in cultivating long-term customer relationships to boost sales and enhance brand visibility.
Overview
20
years of professional experience
Work History
Smart Cart (PTY) Ltd T/A SMART Media
Sales Account Manager
11.2023 - Current
Job overview
- Developed Strategic Account Plans in line with National Sales Plan
- Negotiated rates, advertising terms and service agreements for in-store advertising campaigns in Dis-Chem
- Drafting of customized proposals and quotes on Xero
- Managed multiple projects simultaneously while maintaining keen attention to detail, meeting strict deadlines without compromising quality or accuracy
- Worked closely with production teams during execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
- Leveraged Monday.com effectively to manage pipeline efficiently while maintaining up-to-date records of interactions and deals
- Organized regular status meetings with clients to keep them informed of campaign progress, addressing any questions or concerns in timely manner
- Fielded customer complaints and comments
- Collaborated with internal departments and external agencies to ensure cohesive messaging across all platforms
- Key Clients: Kimberly-Clark, Phillips SA, MARS, Evo Labs, Value Added Life, Pharma Dynamics
VF! (PTY) Ltd
New Business Development Manager
10.2022 - 3 2023
Job overview
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling
- Customized and drafted cost estimates for new in-store, on premise and off premise product development and promotional services
- Worked with Insights Department to conduct market research to attract clients in new territories and to create targeted campaigns for key customer demographics
- Used consultative sales techniques to pinpoint customers' advertising and marketing needs.
- Close on sales contracts, while assisting clients in defining their project scope, identifying key objectives, and establishing design requirements.
- Owned the entire project process including review of product display, development & expenditure budget and communicating the same to stakeholders
- Maintained and tracked all projects on Zoho CRM system - Prospecting, Pipeline, Production, Logistics and Invoicing.
- Key Clients: MultiChoise, Campari, Pernod Ricard
TLC-Media, a division of Primedia Retail (PTY) Ltd
Senior Account Manager
08.2018 - 07.2022
Job overview
- Managed proposal and agreement process from inception to final execution, including tailoring proposals, drafting SLAs, acquiring new venues and advising on captivating campaign elements for best desirable outcomes
- Monitored accuracy of obtained marketing material and coordinated sign-off on creative material
- Managed all client entertainment and events in line with defined budget
- Developed in-depth understanding of designated client's scope, including stakeholders, brands, and strategy
- Created innovative and integrated advertising campaigns to optimize customer overall experience, results, and retention
- Developed sales strategy based on research of consumer buying trends and market conditions
- Resolved customer issues quickly to close deals and boost client satisfaction
- Worked alongside operational, design and finance departments to ensure smooth sales process
- Key Clients: Adcock Ingram, Prime Meridian Direct, Nativa, Mylan (Viatris), Godrej, GSK(Haleon), Vodacom, Distell
X/procure Software, a division of Primedia Retail (PTY) Ltd
Key Account Manager
03.2015 - 12.2017
Job overview
- Spearheaded client's electronic advertising campaign process on the electronic procurement system, from start to implementation
- Collaborated with client direct, creative agencies, and internal departments to meet set timelines
- Secured up-sell/cross-sell and renewal opportunities
- Stayed up-to-date on evolving industry and changes in Pharmaceutical industry by participation in trade shows and pharmacy expos
- Conducted robust analysis of order data to deliver presentation during and post-campaign for positive outcome
- Attained monthly and annual sales growth to reach and exceed targets.
- Developed persuasive proposals that highlighted value propositions tailored specifically toward each potential clients' needs.
- Coordinated closely with technical support teams to ensure seamless implementation of software and electronic advertising solutions for all clients.
- Conducted in-depth product demonstrations to showcase software capabilities and address customer pain points effectively.
- Collected performance data on each campaign and communicated regularly with territory and regional managers for strategic planning for accounts
- Onboarding of Junior Account Managers to develop skills and increase company revenue.
- Key Clients: Adcock Ingram, Biotech Laboratories, Eli Lilly, iNova Pharmaceuticals, Roche Diagnostics, Sandoz, Pfizer, UPD, Acino Swiss, MSD
New Media Publishing, a division of Media24 (PTY) Ltd
B2B Sales Executive
02.2015 - 07.2015
Job overview
- Print, digital and direct mail advertising sales to a niche, professional healthcare audience on two medical titles, Frontshop Pharmacy Magazine and The Specialist Forum
- Initiated new look, updated layout and focused editorial content for Frontshop Pharmacy Magazine
- Revised publication - launched April 2015
- Used cold calling to reach out to Pharmaceutical companies and presented advertising packages to prospective customers
- Managed time efficiently in order to complete all tasks within deadlines
- Key Clients: Cipla, Pharma Dynamics, GSK (Haleon), Aspen, 3M Pharmaceuticals.
X/procure Software, a division of Primedia Retail (PTY) Ltd
Key Account Manager
03.2012 - 01.2015
Job overview
- Spearheaded client's electronic advertising campaign process on the electronic procurement system, from start to implementation
- Collaborated with client direct, creative agencies, and internal departments to meet set timelines
- Nurtured lasting relationships with customers through effective communication and quick issue resolution leading to client portfolio expansion
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans
- Secured up-sell/cross-sell and renewal opportunities
- Stayed up-to-date on evolving industry and changes in Pharmaceutical industry by participation in trade shows and pharmacy expos
- Conducted robust analysis of order data to deliver presentation during and post-campaign for positive outcome
- Attained monthly and annual sales growth to reach and exceed targets.
Natel Neutratech SA (PTY) Ltd
Business Unit Manager
01.2010 - 01.2012
Job overview
- Devised new product launch plans, including listing and registration at SAHPRA and qualified Wholesale Suppliers, for three new nutraceutical products
- Hosted weekly meetings with executive leadership to explore new opportunities for product customization as per target market
- Designed regional merchandising and promotional activities within budgetary constraints
- Propelled brand profits by evaluating sales data and competitor performance, as well as pricing
- Defined team priorities and schedules, whilst assessing performance of five representatives and eight promoters
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
Natel Neutratech SA (PTY) Ltd
Pharmaceutical Sales Representative
01.2008 - 12.2009
Job overview
- Detailing and selling to dispensing doctors, pharmacies & corporate clinics
- Managed in-office and field sales call activity to educate and influence customers while building product sales
- Prospected continuously for new potential customers and maintained robust conversion rate
- Adherence to daily call frequency and coverage of assigned customer base
- Established fair pricing structures and finalized contracts to complete purchase agreements with customers
- Developed and managed the merchandising functions at pharmacy level
- Organized and conducted Pharmacy-, Wholesaler- and Telesales product trainings
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Consistently achieved and exceeded own hand and territory sales targets.
Blue Jean Traders (PTY) Ltd, Trading as SissyBoy
Merchandising Assistant
10.2004 - 12.2005
Job overview
- Compared notes and garment details of the production line with Fashion Buyers and Fashion Planners and communicating the information to the Merchandising Director.
- Researched current industry trends and competitor activity to stay abreast of resources, technology and best practices.
- Researched and established new local and international vendor relationships to maintain and grow business.
- Acquired samples and negotiated merchandise deals, discount terms and shipping arrangements
- Responsible for the chain store order book and processing of purchase- and replenishment orders. Key customers: Woolworths, Truworths, Foschini, Edgars
Education
The Red & Yellow Creative School of Business , Online
Certificate from Sales & Account Management Fundamentals
01.2021 - 3 2021
The SMART Group , Johannesburg
Certificate from Healthcare Representatives Course
05.2007 - 7 2007
City Varsity School of Media & Creative Arts , Cape Town
Certificate from Journalism & Media Studies
01.2003 - 12 2003
Pro Arte Alphen Park High School , Pretoria
High School Diploma
01.1993 - 12 1997
Skills
Analytical Problem Solver
Custom
2006 - 2007 Travel & Teach in Asia
1998 - 2000 Working Holiday in UK
Custom
Available upon requests
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Account Manager
Smart Cart (PTY) Ltd T/A SMART Media
11.2023 - Current
New Business Development Manager
VF! (PTY) Ltd
10.2022 - 3 2023
The Red & Yellow Creative School of Business
Certificate from Sales & Account Management Fundamentals
01.2021 - 3 2021
Senior Account Manager
TLC-Media, a division of Primedia Retail (PTY) Ltd
08.2018 - 07.2022
Key Account Manager
X/procure Software, a division of Primedia Retail (PTY) Ltd
03.2015 - 12.2017
B2B Sales Executive
New Media Publishing, a division of Media24 (PTY) Ltd
02.2015 - 07.2015
Key Account Manager
X/procure Software, a division of Primedia Retail (PTY) Ltd
03.2012 - 01.2015
Business Unit Manager
Natel Neutratech SA (PTY) Ltd
01.2010 - 01.2012
Pharmaceutical Sales Representative
Natel Neutratech SA (PTY) Ltd
01.2008 - 12.2009
The SMART Group
Certificate from Healthcare Representatives Course
05.2007 - 7 2007
Merchandising Assistant
Blue Jean Traders (PTY) Ltd, Trading as SissyBoy
10.2004 - 12.2005
City Varsity School of Media & Creative Arts
Certificate from Journalism & Media Studies
01.2003 - 12 2003
Pro Arte Alphen Park High School
High School Diploma
01.1993 - 12 1997
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