Adobe Suite
Elmada Kemp
WEB, BRAND AND STRATEGIC MARKETING ENTHUSIAST
Bloemfontein
Summary
Tech-savvy [Job Title] with more than [Number] years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management. Detail-oriented [Job Title] experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
Overview
25
25
years of professional experience
12
12
years of post-secondary education
Work History
Data and Digital Manager
University of the Free State
Bloemfontein
07.2011 - Current
- University of the Free State, Institutional Advancement
- Web Design, In-depth knowledge of CRM software and Content Management Systems
- Marketing,
- Design and Layout of publications and other marketing and digital communication
- Project and event management: Alumni Awards, reunions, Varsity cup events
- Technical advisor for the Macah Foundation developed brand; I liaised with Joe Public
- Worked cross-functionally with various departments on projects.
- Managed, coached and developed direct reports.
- Roll out of collateral, support on Social media and web
- Align communication strategies with departmental goals.
Member/owner/ Operational Manager
Colateral Dzgn & Brndng
Bloemfontein
12.2006 - 07.2011
- Project Management, Financial Administration, liaison with Suppliers/ Staff and Clients
- Finished Art to production
- Training of Graphic Design Interns
- All publication / Annual Reports Design &
- Layout as well as web design/web development and e-publications
- Manage the schedule and workflow of internal digital productions, communicating with team members, suppliers and producing status and production reports
- Brand Management.
- Managed day-to-day business operations.
- Evaluated suppliers to maintain cost controls and improve operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Put together realistic budgets based upon costs and fees for successfully operating business.
Production/Traffic Manager
Two Tone Design & Branding
Bloemfontein
12.2004 - 11.2006
- Two Tone Design & Branding
- Project Management, Estimating and budgeting, Production sourcing and management.
- Balanced workloads and assigned specific tasks to team members in order to accomplish objectives.
- Performed continuous evaluations of labor hours and expenses to maintain budget controls.
- Led improvement initiatives to advance operational efficiencies and increase revenue.
- Tracked production and quality control systems to proactively identify deficiencies.
Manager: Operational
Handisa Media/Christian Literature Fund Printers
Bloemfontein
03.2002 - 11.2004
- Project Management, Estimating and budgeting
- 50 People were reporting to me.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Proved successful working within tight deadlines and a fast-paced environment.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Cultivated interpersonal skills by building positive relationships with others.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Applied effective time management techniques to meet tight deadlines.
- Self-motivated, with a strong sense of personal responsibility.
- Demonstrated strong organisational and time management skills while managing multiple projects.
- Learned and adapted quickly to new technology and software applications.
Manager: DTP/Pre Press
Handisa Media/Christian Literature Fund Printers
Bloemfontein
10.1997 - 03.2002
- Developed and maintained courteous and effective working relationships.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Day to day management of material, project and jobs.
- Publication layout and design
- Liaise between graphic designers and other clients for Pre-press services
- Process and project management
- Technical advisory services
Education
Masters's (NQF 9) - Business Management: Strategic Marketing (NQF 9)
University of The Witwatersrand Business School
Johannesburg 03.2018 - 12.2021
Post Graduate Diploma (NQF 8) - Management: Marketing
University of Cape Town (UCT)
Cape Town 03.2016 - 12.2017
National Diploma (NQF 6) - Information Technology
UNISA/TechSA
Pretoria 03.1995 - 12.1999
Fashion Design & Pattern Cutting - Fashion Design And Pattern Cutting
Intec College
Cape Town 01.1994 - 05.1995
Skills
Time Managementundefined
Accomplishments
- "Cheetahland: 125 jaar van lief en leed:: Design/Layout & FA of the 608 pg 125 Celebration Book of the Free State Rugby Union/Cheetah Book
- "Universiteit van die Vrystaat Rugbyklub – 100 jaar van sprankelrugby"Design & Layout of the University of the Free State Rugby Centenary Publication (560 pg): . As well as die Centenary logo and all marketing material of this event, 2012
- UFS Chancellor's Distinguished Awards: Event Project Management Nov 2016 - Dec 2019
- MACE Awards 2017: Campaigns Division, Category 8, Alumni. Golden Award, UFS Chancellor's Distinguished Awards
- UFS Varsity Cup Shimla Park Alumni Events in collaboration with Kovsie Sport, 2011– 2020
Short Learning Programmes/Courses
2023: Basic Introduction to R, UFS, Dr Victoria Goodall
2021: Survey Design and Research, UFS, Dr Anesu Ruswa
2021: Quantitative Research Design, UFS, Hennie Gerber
2016: Leadership Development: LEAD1525S | NQF5=22: UFS Business School
2016: Tax Workshop for NPO’s
2016: SPSS (Statistical Package for Social Sciences) Dr P Nel UFS (Useful Statistics for Research)
2014: Inyathelo/Kresge Foundation Advancement for NPO’s and Tertiary Institutions
2014: Advanced Project Management | US 252022 | NQF5=8 : The University of the Free State and Extribyte
2014: Fundamentals of Project Management | US 243811 | NQF5=7: The University of the Free State and Extribyte
2014: Editing and proofreading for academic purposes: McGillivray Linnegar Associates:
2013: Copywriting for Online Marketing short course: UCT
2012: Graphic Facilitation and Developing Empowered Communication. Facilitator: Vasantha Pather
2012: Introduction to Digital Forensics. Presenter: Ms Riana Smalberger (Head of the Forensics Lab in SA)
2011: 1. Research in the communications environment, 2. Big event media management. MACE
2004: MS Project (New Horizons)
2003: Finance for Non-financial Managers (CBM)
2003: Executive Management Development Programme, (GIBS, University of Pretoria);
2002: Skills for Effective Managers (CBM)
1996: First Graphics (Jhb): QuarkXpress, Adobe Photoshop and Macromedia Freehand
1993: Hillside View College (Bfn): Wordperfect 5.1 and Lotus 1-2-3 Certificates
1988: Boymans Group: Success through selling
College) Hillside View College (Bfn): Wordperfect 5.1 and Lotus 1-2-3 Certificates Boymans Group: Success through selling
Software
MSOffice
PeopleSoft
Sharepoint
Sitefinity
Devman: CRM
Sitebuilder
Shopify
SPSS
R and RStudio
Mplus
Surveymonkey
MacOs
Tableau
Timeline
Masters's (NQF 9) - Business Management: Strategic Marketing (NQF 9)
University of The Witwatersrand Business School
03.2018 - 12.2021
Post Graduate Diploma (NQF 8) - Management: Marketing
University of Cape Town (UCT)
03.2016 - 12.2017
Data and Digital Manager
University of the Free State
07.2011 - Current
Member/owner/ Operational Manager
Colateral Dzgn & Brndng
12.2006 - 07.2011
Production/Traffic Manager
Two Tone Design & Branding
12.2004 - 11.2006
Manager: Operational
Handisa Media/Christian Literature Fund Printers
03.2002 - 11.2004
Manager: DTP/Pre Press
Handisa Media/Christian Literature Fund Printers
10.1997 - 03.2002
National Diploma (NQF 6) - Information Technology
UNISA/TechSA
03.1995 - 12.1999
Fashion Design & Pattern Cutting - Fashion Design And Pattern Cutting
Intec College
01.1994 - 05.1995
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