Ellis Tsetse
Technical Sales Specialist & Product Manager
Richwood,Cape Town
Summary
Experienced professional in the biotechnology industry with a strong background in proteomics and molecular biology. Successfully managing the Bio-Rad portfolio, overseeing sales strategy, marketing, and technical application support. Proven track record of effectively positioning and marketing products and services in targeted markets, nationally and internationally, to expand presence in Africa.
Overview
8
8
years of professional experience
14
14
years of post-secondary education
Work History
Application Specialist and Product Manager
LASEC
Cape Town
10.2022 - Current
- Company Overview: Application Specialist and Product Manager for Bio-Rad
- Manage and support clients in Uganda, SADC countries, and the Western Cape region of South Africa
- Provide comprehensive technical support and training to ensure efficient use of Bio-Rad Life Science products and solutions
- Collaborate with sales and marketing teams to deliver product demonstrations and presentations at industry events
- Troubleshoot and resolve customer queries, leading to high customer satisfaction rates
- Utilize national and international sales insights to assist procurement with stock level maintenance and shipment forecasting
- Develop new client relationships and expand existing ones to sell Bio-Rad's proteomics and genomic workflow products
- Assess and demonstrate potential applications of company products and offer solutions to meet customer needs
- Conducted comprehensive market research to identify potential opportunities for expansion into new sectors or regions.
- Evaluated competitive landscape by staying current on industry trends, informing product development decisions accordingly.
Senior Customer Manager
Hear.Com
Cape Town
05.2019 - 10.2022
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Partnered with business leaders to deliver services that support company objectives and consistent with corporate values.
- Conducted regular training sessions for team members to improve their skills in handling customer issues.
- Leveraged market research insights to tailor product offerings more effectively based on industry trends and customer preferences.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Established and maintained long-term partnerships with audiologists
- Reviewed and supervised work of junior consultant
- Improved customer satisfaction by addressing and resolving complaints promptly and professionally.
Senior Laboratory Researcher
UCT Mall's Laboratory
Cape Town
02.2017 - 11.2018
- Maintained a SANAS accredited P3 bio-safety laboratory, adhering to standard operating protocols
- Validated and authorized clinical laboratory results, issued reports, and recommended further tests/actions when required
- Established strong relationships with vendors, ensuring timely delivery of supplies for uninterrupted laboratory operations.
- Presented research results at conferences, fostering collaboration among researchers in the field.
- Designed custom assays tailored specifically to meet unique project objectives.
- Optimized laboratory workflows, enhancing overall productivity while maintaining high-quality output.
- Streamlined sample processing, reducing time spent on repetitive tasks and increasing focus on critical analyses.
- Authored detailed reports, effectively communicating findings to colleagues and stakeholders within the scientific community.
Education
Master of Science - Medicine, specializing in Medical Biochemistry
University of Cape Town
01.2018 - 12.2019
Bachelor of Scince in Medical Biochemistry Honors - Medical Biochemistry
University of Cape Town
01.2016 - 12.2016
Bachelor of Science - Biochemistry, Human Physiology, and Anatomy
University of Cape Town
01.2014 - 12.2024
Skills
Genomics
Proteomics
Product Management
Technical Product Sales
Key Account Management
Territory sales Management
Laboratory Management
Customer relationship management
Timeline
Application Specialist and Product Manager
LASEC
10.2022 - Current
Senior Customer Manager
Hear.Com
05.2019 - 10.2022
Master of Science - Medicine, specializing in Medical Biochemistry
University of Cape Town
01.2018 - 12.2019
Senior Laboratory Researcher
UCT Mall's Laboratory
02.2017 - 11.2018
Bachelor of Scince in Medical Biochemistry Honors - Medical Biochemistry
University of Cape Town
01.2016 - 12.2016
Bachelor of Science - Biochemistry, Human Physiology, and Anatomy
University of Cape Town
01.2014 - 12.2024